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New frontiers in healthcare
access: m-Health
2nd Annual Medical Device Asia Conference
17th November 2015
Singapore
Dr Karthik Anantharaman
Chief Marketing Officer
BPL Medical Technologies Pte Ltd
A Goldman Sachs Portfolio Company
Presentation Focus
01 Digital Health
Trends
02
Leveraging digital
initiatives to drive market
growth
mHealth – Market Overview
Copyright © 2011 Deloitte Development LLC. All rights reserved.4 Footer
mHealth Market size
4Source: PWC Analysis Report Feb 2012
Increasing Demand for m-Health
Fully integrated healthcare delivery
Pre 2005
Emphasis on administrative systems
and automation
2015
Adoption of clinical systems
Patient self management
Emphasis on Home healthcare services
2020
 Adoption of clinical systems
 Efficient Medication management
 Management of chronic diseases, mental health
 Availability of patient information for mapping
disease patterns to be used in research and
development of drugs and treatment
techniques/technologies
 Patients able to self – manage disease
 Remote consultations and monitoring
 Self testing, early treatment and management of
medication
 Greater application of bioinformatics in healthcare
related research
 Emphasis on Home healthcare services to improve
hospital efficiencies and save patient costs
 Private hospital groups and public hospitals integrated to deliver
patient-centric healthcare services with better outreach
 Patient expectations of safety
 Safe data sharing and safe care
 Patient data security
 Patient centric healthcare delivery
 Patient portals, mobile technologies of patient monitoring and
management
2015
2020
Opportunities in the
Indian HIT Market
 Active use of biometrics as healthcare becomes more patient
centric
 Optimal efficiency in healthcare delivery using IT as number of
patients and costs rise
 Need for cost and quality transparencies will drive the use of IT
in healthcare services
 Integrated patient records
 Improved Medical Tourism
Healthcare IT Market
Source: Frost & Sullivan
Drivers for m-Health business
•Source: Indian Council for Research on International Economic Relations
Increase in the working class of population (30-59 years) with more
sedentary jobs and higher spending capacity, will increase the incidence
for lifestyle diseases such as Cardiovascular diseases and chronic disease
51%
22%
24%
42%
5%
11%
11%
14%
9% 12%
1990 2020
Deaths
Communicable CVD Cancer Other NCDs Injuries
•9.4 million deaths •11.4 million deaths
By 2020, two-third of Asia Pacific Population over 65
years will have at least one chronic disease
65+ Aged
population
9.7%
Q1
Chronic
diseases
65.2%
Injuries
10.8%
Other
diseases
25%
Source : WHO, Frost & Sullivan
m-Health trends
Technology Maturity Cycle
11
Today <2 years 2-5 years 5-10 years
End consumer (Patient)
Preferences
13
m-Health Survey
14
Key Drivers & Barriers for mHealth
Key Drivers
Price & Value
attractiveness
from Consumer
Technology
Evolution &
Mobile
penetration.
Rise in Incidence of
life style diseases.
Awareness & incomes
Adoption of Patient
self management &
Home health services
Rise in Insurance
Coverage.Out-of-
Pocket Payment
practice
Acceptance /
engagement by
Medical fraternity
Competition on
Devices &
alternate models
Key Barriers
Revenue model
from Clinician’s
perspective
Pre-requisites for a successful m-Health company
End User Customer Segments
Newer m-Health Technologies
Novel technologies
Digital
Health
Diagnostic
Cardiology
Consumables
Woman and
child care
Critical care
and Surgery
Homecare
Imaging
Cardiology
Product images shown are for representative purposes only, no specific brand or company product is promoted
Cardiology
Product images shown are for representative purposes only, no specific brand or company product is promoted
Imaging
Remote access to clinical images
through smartphone and tablet
Product images shown are for representative purposes only, no specific brand or company product is promoted
Home care
Product images shown are for representative purposes only, no specific brand or company product is promoted
Critical care & Surgery
One touch access to:
• Patient
demographics
• Alarm settings
• Reports printing
• Bedside view
Product images shown are for representative purposes only, no specific brand or company product is promoted
Women Health
Device and app to monitor pelvic floor exercise to treat pelvic floor weakness
Product images shown are for representative purposes only, no specific brand or company product is promoted
Neurosciences
Product images shown are for representative purposes only, no specific brand or company product is promoted
Digital initiatives to drive business
growth
Pillars of Digital India
SEHAT -Social Endeavour for Health And
Telemedicine
• 60000 common service centers
to be connected to a common
delivery network by 2020
• Apollo Telehealth services
started their first Telemedicine
center in Araganoda in 2000
• Exclusive partnership with GOI
in ‘Digital India’ campaign to
extend quality health services
to remote areas
End Customer Use-cases
Application areas determine the customer segments and
channels needed to reach them
Conduits to m-Health business
growth
Conduit to Business
Medical Device
Companies
Corporate
Hospital
Chains
Pharma
companies
Physicians
End consumers/
Beneficiaries
Dr Karthik Anantharaman
+91-9986672406
Karthik.anantharaman@bpl.in
Thank you for your attention!
Q u e r i e s ?

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Karthik_Singapore Med Dev Asia Nov 2015

  • 1. New frontiers in healthcare access: m-Health 2nd Annual Medical Device Asia Conference 17th November 2015 Singapore Dr Karthik Anantharaman Chief Marketing Officer BPL Medical Technologies Pte Ltd A Goldman Sachs Portfolio Company
  • 2. Presentation Focus 01 Digital Health Trends 02 Leveraging digital initiatives to drive market growth
  • 4. Copyright © 2011 Deloitte Development LLC. All rights reserved.4 Footer mHealth Market size 4Source: PWC Analysis Report Feb 2012
  • 6. Fully integrated healthcare delivery Pre 2005 Emphasis on administrative systems and automation 2015 Adoption of clinical systems Patient self management Emphasis on Home healthcare services 2020  Adoption of clinical systems  Efficient Medication management  Management of chronic diseases, mental health  Availability of patient information for mapping disease patterns to be used in research and development of drugs and treatment techniques/technologies  Patients able to self – manage disease  Remote consultations and monitoring  Self testing, early treatment and management of medication  Greater application of bioinformatics in healthcare related research  Emphasis on Home healthcare services to improve hospital efficiencies and save patient costs  Private hospital groups and public hospitals integrated to deliver patient-centric healthcare services with better outreach  Patient expectations of safety  Safe data sharing and safe care  Patient data security  Patient centric healthcare delivery  Patient portals, mobile technologies of patient monitoring and management 2015 2020 Opportunities in the Indian HIT Market  Active use of biometrics as healthcare becomes more patient centric  Optimal efficiency in healthcare delivery using IT as number of patients and costs rise  Need for cost and quality transparencies will drive the use of IT in healthcare services  Integrated patient records  Improved Medical Tourism Healthcare IT Market Source: Frost & Sullivan
  • 8. •Source: Indian Council for Research on International Economic Relations Increase in the working class of population (30-59 years) with more sedentary jobs and higher spending capacity, will increase the incidence for lifestyle diseases such as Cardiovascular diseases and chronic disease 51% 22% 24% 42% 5% 11% 11% 14% 9% 12% 1990 2020 Deaths Communicable CVD Cancer Other NCDs Injuries •9.4 million deaths •11.4 million deaths
  • 9. By 2020, two-third of Asia Pacific Population over 65 years will have at least one chronic disease 65+ Aged population 9.7% Q1 Chronic diseases 65.2% Injuries 10.8% Other diseases 25% Source : WHO, Frost & Sullivan
  • 11. Technology Maturity Cycle 11 Today <2 years 2-5 years 5-10 years
  • 14. 14
  • 15. Key Drivers & Barriers for mHealth Key Drivers Price & Value attractiveness from Consumer Technology Evolution & Mobile penetration. Rise in Incidence of life style diseases. Awareness & incomes Adoption of Patient self management & Home health services Rise in Insurance Coverage.Out-of- Pocket Payment practice Acceptance / engagement by Medical fraternity Competition on Devices & alternate models Key Barriers Revenue model from Clinician’s perspective
  • 16. Pre-requisites for a successful m-Health company
  • 17. End User Customer Segments
  • 20. Cardiology Product images shown are for representative purposes only, no specific brand or company product is promoted
  • 21. Cardiology Product images shown are for representative purposes only, no specific brand or company product is promoted
  • 22. Imaging Remote access to clinical images through smartphone and tablet Product images shown are for representative purposes only, no specific brand or company product is promoted
  • 23. Home care Product images shown are for representative purposes only, no specific brand or company product is promoted
  • 24. Critical care & Surgery One touch access to: • Patient demographics • Alarm settings • Reports printing • Bedside view Product images shown are for representative purposes only, no specific brand or company product is promoted
  • 25. Women Health Device and app to monitor pelvic floor exercise to treat pelvic floor weakness Product images shown are for representative purposes only, no specific brand or company product is promoted
  • 26. Neurosciences Product images shown are for representative purposes only, no specific brand or company product is promoted
  • 27. Digital initiatives to drive business growth
  • 29. SEHAT -Social Endeavour for Health And Telemedicine • 60000 common service centers to be connected to a common delivery network by 2020 • Apollo Telehealth services started their first Telemedicine center in Araganoda in 2000 • Exclusive partnership with GOI in ‘Digital India’ campaign to extend quality health services to remote areas
  • 31. Application areas determine the customer segments and channels needed to reach them
  • 32. Conduits to m-Health business growth
  • 33. Conduit to Business Medical Device Companies Corporate Hospital Chains Pharma companies Physicians End consumers/ Beneficiaries