Generali 365 is an all-in-one digital insurance platform in Thailand that has achieved success. It combines services such as policy management, claims status, hospital locators, online payments, and a loyalty program. The platform has over 248,000 members, 25,000 monthly active users, and higher customer satisfaction and retention rates compared to non-users. Upcoming innovations will include a protection score to recommend additional policies, enhanced single policy views, real-time status notifications, and automatic premium/renewal reminders.

1. Generali 365
For The Digital Insurer
Department:
Marketing
Country: Thailand

2. INTRODUCTION TO GENERALI 365
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3. GENERALI DIGITAL ECOSYSTEM
The loyalty program had been developed in book and card form in 2012. In 2015, the loyalty program has been merged in the mobile platform
along with more features all in one application; Policy Services, Hospital Locator, Online Payment and Claim Status.
Superior Digital Ecosystem enable better experience for customers and lead to
higher satisfaction and retention rate Policy Enquiry
Contact Info
change request
Hospital
Network Locator
E-Medical Card
Gen365
Loyalty program
E-Payment
(Genpay)
NPS Transactional
Survey
Medical
Benefit
Availment
Tax Certificate

4. ACHIEVEMENT
TOP DIGITAL ENGAGEMENT SERVICE
#1INSURANCE BUSINESS
TOP APP and RATE
248,000Memb
ers
Over
TOP 50Application in App
store
Highest Growth
Mobile Application
Downloader
IN APPSTORE
App Rating 4.6
6,000
More
than New
Members/Mo
nth(on average)
25,000Monthly Active Users
Data update as of 10 April
Rating in lifestyle
app category
2%Sales conversion 20%higher persistency
(Customers with Generali
365 app vs. Non-Generali
365 customers)

5. UPCOMING INNOVATION
Our consistent improvement is one of our milestones.
Protection Score
Auto calculation on
current policies held
by customer and
recommendation on
other policies the
customers should
have.
New My
PolicyEnhancement of single
view policy information
for all types of policy
holders.
Real Time
Status
Notification
Real time updates of
policy status on mobile
application, social
media and direct
communications.
Reminder of
Premium and
Policy Renewal
Auto reminder of the
premium due and self
policy renewal with
just one click.

6. THANK YOU