Bearn presents a unique multi-sided vendor backed platform that allows for the gamification and engagement of health with users. Users earn actual cash for improving their health, fitness and wellness, creating high engagement and retention. Our user data is unique in that it is continuously generated by users highly engaged in their health, fitness and wellness. Some areas of uniqueness to the data lay in its sources of validated health and fitness data from wearable tech (apple, fitbit, etc), 3D Body scans taken from users phones (body composition and measurement results), and grocery store food purchase analytics, allowing us in the near future to reward for healthy food purchases as well as other health and fitness related behaviors and choices. We also have created the first ever Health Credit Score which is being fed by health questions and biometric data and, in the near future, will be fed by a myriad of healthy behaviors and choices, many of them financially rewarded. This is a unique, proprietary Health Credit Score, similar to a financial FICO score that will aggregate multiple sources of verified health information in one place, enabling users to assess their health status and identify areas to focus on for specific improvements. The score incorporates independent research from a 45,000-patient study. Contact luanne@bearncorp.com for more information.

1. earn while you burn

2. Motivate the world to
become fit and healthy.
THE BEARN VISION

3. Half of people who pledge
to “get healthy” give up in
the first six months.
Health and wellness
companies want to improve
advertising effectiveness while
reducing operational spend.
THE PROBLEM TODAY
MEANWHILE…

4. THE SOLUTION
Bearn incentivizes users to
track their health & wellness
in exchange for real
monetary rewards.
To cash out, users interact
with one of Bearn’s
advertising partners.

5. It’s a win-win
Users stay motivated
with tangible rewards.
Partners get high quality
leads at an improved cost.

6. How it works for users
1. Connect
Users connect their fitness
and tracking devices to the
Bearn app to track their
calories burned.
2. Burn to Earn
For every qualified
calorie burned the user
earns one penny.
3. Cash Out
Users accept an offer from a
brand partner and by doing
so, can deposit their money
earned or use it towards a
brands products or services.

7. Advertisers can reach their target audience with ease...
1. Create an audience
Advertisers create a target
audience based on Bearn’s
customer profiles & data
2. Set the cost
Advertisers cost per
interaction ($40)
3. Define the interaction
Advertisers define the
interaction. e.g., a video
view; visit to a retail location;
email capture etc.
4. Track success
Partners can track campaign
success in the advertiser
dashboard.

8. Before cashing out, users must interact with a partner
Accepting an offer
for a higher valued
product, service or
experience
Visiting a retail
location
Signing up for a
trial
membership
Providing a
Social media
endorsement or
influencer
contract

9. Users then choose from a variety of engaging offers
1. Exclusive Offer
User exchanges money
earned and receives a
promo code to use on a
partner's website that
entitles them to a higher
valued product, service or
experience.
3. Healthy Trial Offer
User completes a lead
generation form with
branded questions from a
Bearn partner in order to
cash-out and deposit their
earnings.
2. Location Offer
User accepts an offer and
goes to a brand location
where they will scan a QR
code. Once scanned, their
earnings are automatically
deposited.
4. Reputation Boost
After a user cashes out with
one of the above offers, they
may be allowed to do a
brand promotion on social
media and deposit their
earnings.
Promo Code QR Code Lead Form Promo Tracking

10. Cash can be direct deposited into a bank account
or put towards partner products and services
TODAY TOMORROW
DIRECT DEPOSIT
/ PAYPAL
GYM
MEMBERSHIPS
COSTCO /
RETAILER
MEMBERSHIPS
HSA SAVINGS
ACCOUNTS
HEALTH &
WELLNESS
PRODUCTS

11. t’s about Value Exchange Advertising
where Bearn takes up to 75% of each transaction
$40
Cost paid by
advertiser per
lead/interaction
$10
Cash payout to
user per interaction
$30
Revenue for Bearn
per interaction
Cost per lead
efficiency for
advertisers
Economic benefits
for users
Continuous
revenue stream for
Bearn

12. But that’s only the beginning…

13. 1. Wearables
2. Watches
3. Accessories
4. Headphones
5. Fit Scale
6. Fit Mirror
7. ...
We’ll be offering
Bearn branded
fit-tech to drive
user engagement

14. By integrating real-time body scans, activity, and biometrics

15. And measuring
the biomechanics
of each movement
to track and reward
validated activity

16. We are creating the world’s first
VALIDATED score for your health
Weight Nutrition
MoodSleep
Fitness
Heart Health
Social
Connections
DNA Health &
Wellness
Blood Pressure
& Cholesterol
User Inputs Electronic Health
Record Inputs*

17. Powered by proprietary artificial
intelligence and machine
learning algorithms that:
1. Continuously improve a revolutionary
universal metric for health;
2. Motivate the world to get fit and
healthy by personalizing their health
journey while creating highly targeted
offers that help them reach their
health goals; and
3. Exponentially increase the value of the
company through the creation of a
unique data asset focused on health
and wellness.

18. Because everyone should feel
motivated to get healthy and stay well

19. USERS GET
PAID IN CASH
LEAD GENERATION
FOR BRANDS
MULTI-METRIC
TRACKING
VALIDATED
HEALTH SCORE
GAMIFIED TO
INCREASE
RETENTION
$ RAISED
*1.5M Users
N/A
$64M
$6.3M
N/A

20. But so are we. Our pilot
program is growing
with commitments from
advertisers, and
insurers...
* Full list available to qualified investors who present a LOI within the target fundraising window
Brands are cashing in on
health and fitness and
gaining customers for life.

21. Digital Ads Corporate Wellness Athletic Events Charity Races
Users donate money
earned through the
app to the
charity event
Current acquisition
cost is 0.21c through
Facebook &
Instagram
Companies
incentivize employees
to use the app
Users earn
entrance fees
through the app
...and we are poised to accelerate user growth & adoption
Doctor’s Offices
Doctors incentivize
patients to use the
app to keep track of
their health

22. Fitness Activities
and Behavior
Healthy Spending*
Cash Back and
Rewards
1
2
3
and integrate personal spending, health, and rewards
*Qualified healthy food subscription purchases, restaurant purchases, grocery purchases, fitness purchases, gym memberships, devices etc.

23. while respecting
users’ rights to
privacy and use
of personal data Users elect to connect social
data from facebook, google,
amazon, twitter and more to
enable the creation of a
personalized data profile so they
can elect to profit from their own
digital footprint.
GDPR and CCPA Approved
Leveraging Bearn, users
can choose to aggregate
anonymize and monetize
their social and Bearn data,
...or simply choose to keep
it private, safe and secure.
1.
2.

24. The team that’s revolutionizing health and wellness
Aaron Drew
Product
•
•
•
John Ingram
Engineering
•
•
•
•
Roman Munteanu
Engineering
•
•
•
Luanne Vreugdenhil
Operations
•
•
•
Nathan Wethje
Acquisition
•
•
Sean Leary
Research Scientist
•
•
George Railean
UX / UI
•
•
•
Scott Griffith
Strategy
•
•

25. With expert advice and
know-how from these industry leaders
Gary Fogel
ML / AI
Tony Hai
Transactional Data
•
•
•
•
•
Tony Cord
Capital & Growth
•
•
•
Donald Jones
Mobile Healthcare
•
•
•
Jonathan Kaufman
CMO, Sage Dental
•
•

26. Key Partners
• Wearables manufacturers
• National brands
• Payment Providers
• Ad channels
• Affiliate networks
• Benefits providers
• Investors
• Health tech providers
• Privacy tech providers
Key Activities
• Add distribution partners
• Add advertisers
• Add agencies
• Ad doffers
• Add strategic partners
• Add users
• Engage users
• Improve platform
Key Resources
• Active Users
• Merchants
• Offers
• Bearn Brand
• App/Website
• User Data
• Staff
• Partners
Engagement
Users:
• Bearnings
• Health and activity data
• Special offers
• Community
Distribution Partners:
• Revenue
• No up-front costs
• Wholesale wearables
• Anonymized data
Advertisers/Agencies:
• Promotional channel
• Curated audience
• Merchant tools
• Pay-for-performance
• 1-1 lead gen
User Adoption
• No upfront costs
• Instant trackable benefits
• Integrates with their device
• Easy-to-use
• Private and secure
• Unique content
• Unique products
• Data as an asset
Distribution Channels
Phase I
• Association members
• Benefits provider networks
• Employee rosters
• Social media
• Corporate wellness
• Health and fitness providers
Phase II
• Athletic events
• YouTube channel
Customer Segments
Phase I
• Associations
• Corporations
• Benefits providers
• Device manufacturers
Phase II
• General consumers
Costs
• Marketing and sales
• Advertising
• Technology development
• General and Admin
• Payment processing fees
• Software and cloud computing
Revenues
Phase I
• Lead generation revenue
(per lead)
• Offer revenue (per redemption)
• Advertising revenue
• Margin on sale of wearables and
Bearn branded merchandise
• Association per user fees
Phase II
• Anonymized data
• In-app purchases
• Credit card offering
• Bearn extensions
Business Canvas
earn while you burn

27. Let’s chat