GlobalGiving Online Fundraising Workshop Presentation


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  • We make it easy for you to receive donations from your donors, family, and friends by providing you with project pages where you post your organization’s needs, plans, photos, and fundraising goals.
  • So, why is GlobalGiving here? Why are we interested in working with you? Well, over the years, GlobalGiving has developed a unique set of skills in online fundraising and donor management and we believe that we have a platform that can help organizations like yours all over the world. We believe in the work that our project partners do. The organizations that we work with are providing clean water to communities that lack basic water and sanitation, they are educating orphans, providing microloans and job training to unemployed men and women, and they’re changing the face of their communities. Our mission is to support the work of our partners by helping them raise the financial support to keep serving their communities.
  • So, what tools are available for online fundraising?
  • What is twitter? Micro-blogging platform You send updates or “tweets” up to 140 characters Your tweets are received by your followers – people who opt-in to receive your updates You receive Tweets from people you are following Unlike Facebook, following is not always reciprocal Twitter is now the 2 nd most popular social network
  • Individual donors —People who have given money to your organization Organizational donors — Companies, governments, international organizations, churches, etc. that have contributed to your organization Volunteers and co-workers Beneficiaries —People that have been helped by your organization Community members - Do you belong to a church, mosque or even book club? Include members in your network! Local business leaders Local media - Radio, newspaper, television, online news companies that deliver news to the people Friends and family! – these are your biggest advocates!
  • Your facebook friends are in your network!
  • Ask your networks to pass your message along to their friends, family and networks. PLAY NETWORKING GAME!
  • This means that people are more likely to give when asked by someone they know or are close to. People give because they care about YOU and why this cause is important to YOU.
  • Make these things accessible to your network so that they can advocate on your behalf!
  • Short: PEOPLE DON’T READ No acronyms or jargon (if your organization is called women’s microfinance initiative, write that out in the beginning, people won’t know what WMI means!) Relatable – make sure people understand the context, the reason for the project and/or program that you are implementing Personal – tell why this story is touching to YOU, get your donors, supporters and volunteers to tell their networks why your organization touched their lives
  • Easy to share on soc. Media sites
  • $310k in ‘09
  • GlobalGiving Online Fundraising Workshop Presentation

    1. 1. Online Fundraising for Development Organizations Contact: Alexis Nadin [email_address]
    2. 2. Agenda <ul><li>Introductions </li></ul><ul><li>What is GlobalGiving? </li></ul><ul><li>Online fundraising </li></ul><ul><li>Break </li></ul><ul><li>Break-out sessions </li></ul><ul><li>How to succeed on GlobalGiving </li></ul>
    3. 3. What is GlobalGiving? A website that helps organizations raise money to help their communities. We offer organizations a unique set of online tools, strategic support, and the opportunity to connect with our vast network of individual donors and corporate sponsors.
    4. 5. GlobalGiving Today <ul><li>2,600 projects </li></ul><ul><li>1000+ nonprofits </li></ul><ul><li>85 countries </li></ul><ul><li>102,482 donors </li></ul><ul><li>$29 million </li></ul>headquarters countries with projects
    5. 6. Working with YOU
    6. 7. Now tell us about YOU!
    7. 8. What Is Online Fundraising? <ul><li>Using the internet: </li></ul><ul><ul><li>to access your network </li></ul></ul><ul><ul><li>communicate messages quickly and freely </li></ul></ul><ul><ul><li>raise money for your organization </li></ul></ul>
    8. 9. 1.8 billion people use the internet Can they find you online? Are you reaching out to them online?
    9. 10. <ul><li>400 million Facebook users </li></ul><ul><ul><ul><ul><li>Most users have 130 friends </li></ul></ul></ul></ul><ul><ul><li>The average user is connected to 60 groups, events, or causes </li></ul></ul>
    10. 11. 26 million Twitter users
    11. 13. Getting Started <ul><li>Identify your network </li></ul><ul><ul><li>Individual donors </li></ul></ul><ul><ul><li>Organizational donors </li></ul></ul><ul><ul><li>Volunteers and co-workers </li></ul></ul><ul><ul><li>Beneficiaries </li></ul></ul><ul><ul><li>Community members </li></ul></ul><ul><ul><li>Local business leaders </li></ul></ul><ul><ul><li>Local media </li></ul></ul><ul><ul><li>Friends and family! </li></ul></ul>
    12. 15. Building your Organization’s Network <ul><li>Create an email list </li></ul><ul><li>Host volunteers from the U.S., UK, etc. </li></ul><ul><li>Join local non-profit associations </li></ul>
    13. 16. Creating Advocates <ul><li>Make your network work for you! </li></ul><ul><li>Get people excited </li></ul><ul><li>Engage your audience </li></ul><ul><li>Facilitate a personal connection to your cause! </li></ul>
    14. 17. Your network: 10 Mom Dad Best Friend Cousin Co-worker Classmate Pastor Neighbor Volunteer Donor Mom Dad Best Friend Cousin Co-worker Classmate Pastor Neighbor Volunteer Donor Mom Dad Best Friend Cousin Co-worker Classmate Pastor Neighbor Volunteer Donor Mom Dad Best Friend Cousin Co-worker Classmate Pastor Neighbor Volunteer Donor
    15. 18. Did you know… <ul><li>76% of givers are motivated by friends and family! </li></ul><ul><li>Personal connections </li></ul><ul><li>are key! </li></ul>
    16. 19. So… <ul><li>… make it easy to spread the word </li></ul>Your Email Friends Family Volunteers
    17. 20. Create a Fundraising Kit <ul><li>Easily Accessible </li></ul><ul><li>Photos </li></ul><ul><li>Template emails </li></ul><ul><li>Beneficiary stories </li></ul><ul><li>Business cards </li></ul><ul><li>Brochures </li></ul><ul><li>Annual Reports </li></ul>
    18. 21. Messaging <ul><li>Concise and simple </li></ul><ul><li>No acronyms, no jargon </li></ul><ul><li>Relatable </li></ul><ul><li>Personal </li></ul>
    19. 22. Be Accessible <ul><li>24/7 web presence </li></ul><ul><ul><li>Your own website </li></ul></ul><ul><li>Customer service </li></ul><ul><ul><li>Email </li></ul></ul><ul><ul><li>Facebook </li></ul></ul>
    20. 23. Start a Dialogue <ul><li>Use the internet to give donors, supporters, and beneficiaries the opportunity to speak up and give input! </li></ul>
    21. 24. The Internet is about interacting… & dialogue!
    22. 25. Engage People BUILD RELATIONSHIPS Source: “The Social Pulpit: Barack Obama’s Social Media toolkit” by Edelman
    23. 26. Getting Serious <ul><li>Create a Facebook page </li></ul><ul><li>Start a Twitter account </li></ul><ul><li>Conduct online outreach </li></ul>
    24. 27. Social Media Tips <ul><li>Ask questions to spark conversation on Facebook and Twitter </li></ul><ul><li>Develop community/network </li></ul><ul><li>Empower people to be ambassadors </li></ul><ul><li>Monitor the topics or people you care about and engage in ongoing conversation </li></ul><ul><li>Provide news </li></ul><ul><li>Promote special opportunities </li></ul>
    25. 28. Break
    26. 29. Why GlobalGiving? <ul><li>Benefits </li></ul><ul><li>How to join GlobalGiving </li></ul><ul><li>Due Diligence process </li></ul><ul><li>Open Challenge </li></ul>
    27. 30. YOUR ORGANIZATION Credit/debit cards, checks, PayPal, bank wire transfers, stock transfers, private equity shares (tax-deductible) $ & donor info ( monthly ) Project Updates (quarterly) E-mail Donors
    28. 31. Benefits to Organizations <ul><li>Equivalency determination </li></ul><ul><ul><li>Fiscal sponsorship </li></ul></ul><ul><li>Online fundraising platform </li></ul><ul><ul><li>Your own project page </li></ul></ul><ul><ul><li>Easy, online giving for donors </li></ul></ul><ul><ul><ul><li>Credit cards, checks, paypal </li></ul></ul></ul><ul><li>Donation manager </li></ul><ul><li>Contacts manager </li></ul><ul><ul><li>Report manager </li></ul></ul><ul><ul><li>Send personalized Thank You’s </li></ul></ul>
    29. 32. Benefits to Organizations <ul><li>Tax deductible donations </li></ul><ul><li>Tax receipts </li></ul><ul><li>Donor tools </li></ul>
    30. 33.
    31. 34. Gift Cards
    32. 35. Registries
    33. 36. Benefits to Organizations <ul><li>Search engine optimization </li></ul><ul><li>GlobalGiving network of donors </li></ul><ul><li>Media outreach </li></ul><ul><li>Word of mouth </li></ul><ul><li>Fundraising tools </li></ul><ul><ul><li>Fundraiser </li></ul></ul><ul><ul><li>Widgets </li></ul></ul>
    34. 37.
    35. 38. Benefits to Organizations <ul><li>Social media </li></ul><ul><ul><li>15,00 Twitter followers </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><li>GlobalGiving campaigns </li></ul><ul><ul><li>Bonus Day </li></ul></ul><ul><ul><li>Photo competition </li></ul></ul>
    36. 39. Benefits to Organizations <ul><li>Corporate partnerships </li></ul><ul><ul><li>Grants </li></ul></ul><ul><ul><li>Employee giving </li></ul></ul><ul><ul><li>Gift cards </li></ul></ul><ul><ul><li>Examples: Nike, Dell, National Geographic </li></ul></ul>
    37. 40. Benefits to Organizations <ul><li>Volunteer Match </li></ul><ul><li>Project of the Month Club </li></ul><ul><li>Mission Fish </li></ul><ul><li>GlobalGiving UK </li></ul><ul><ul><li>Gift Aid </li></ul></ul>
    38. 41. Eligibility Requirements <ul><li>Registered organization – no individuals, businesses, etc. </li></ul><ul><li>Advanced English </li></ul><ul><li>(At least occasional) access to the internet </li></ul><ul><li>Non-evangelizing </li></ul><ul><li>Non-discriminating </li></ul><ul><li>Eligible to receive international </li></ul><ul><li>donations </li></ul><ul><li>Charitable purpose </li></ul>
    39. 42. How to Join GlobalGiving <ul><li>Nominate your organization using the online nomination form </li></ul><ul><li>Complete GlobalGiving’s Due Diligence requirements </li></ul><ul><li>Post a project and participate in an Open Challenge </li></ul><ul><li>Raise $4,000 from 50 donors </li></ul>
    40. 43. Tips for Due Diligence <ul><li>What is Due Diligence? </li></ul><ul><li>Certificate of Registration </li></ul><ul><li>Organizational Documents </li></ul><ul><ul><li>How is your organization run? </li></ul></ul><ul><ul><li>Dissolution Clause </li></ul></ul><ul><li>Financial Statements </li></ul><ul><ul><li>Be detailed! </li></ul></ul>
    41. 44. Tips for Due Diligence <ul><li>List of Board and Staff members </li></ul><ul><ul><li>Text document only </li></ul></ul><ul><li>Program documents </li></ul><ul><ul><li>What are your programs? How do they work? </li></ul></ul>
    42. 45. Tips for Writing a Project Description <ul><li>Be clear, short, and specific </li></ul><ul><li>Use vibrant, descriptive, and compelling photos </li></ul><ul><ul><li>Beneficiaries </li></ul></ul><ul><li>Wide variety of donation options </li></ul><ul><li>Look for more tips at </li></ul><ul><li> </li></ul>
    43. 47. Open Challenge <ul><li>$4,000 from 50 donors </li></ul><ul><li>4 weeks </li></ul><ul><li>$21,000 in prizes </li></ul>
    44. 48. How to Succeed in an Open <ul><li>Use the Fundraising Survival Guide! </li></ul><ul><li>Develop an online fundraising strategy </li></ul><ul><li>Make a plan and schedule </li></ul><ul><li>Identify networks </li></ul><ul><ul><li>Family, friends, neighbors, church congregation </li></ul></ul><ul><ul><li>International networks: volunteers, donors </li></ul></ul><ul><ul><li>Internet access </li></ul></ul><ul><ul><li>Credit cards </li></ul></ul>
    45. 49. How to Succeed in an Open <ul><li>Create a message </li></ul><ul><ul><li>Be quick </li></ul></ul><ul><ul><li>Be personal </li></ul></ul><ul><ul><li>Demonstrate potential impact </li></ul></ul><ul><ul><li>Tell a story </li></ul></ul><ul><ul><li>Provide compelling photos </li></ul></ul><ul><ul><li>Ask donors to spread the word. </li></ul></ul>
    46. 50. How to Succeed in an Open <ul><li>Explain the Challenge </li></ul><ul><ul><li>Thresholds </li></ul></ul><ul><ul><li>Provide link to project page and leaderboard </li></ul></ul><ul><ul><li>Tell donors why you want to succeed </li></ul></ul><ul><ul><li>Explain how they can help </li></ul></ul><ul><ul><li>Emphasize the value of their donation </li></ul></ul><ul><ul><li>Create the sense of urgency </li></ul></ul><ul><ul><ul><li>NOW! </li></ul></ul></ul>
    47. 51. How to Succeed in an Open <ul><li>Diversify outreach </li></ul><ul><ul><li>Email </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Phone calls </li></ul></ul><ul><ul><li>Offline events – dinner, concert, sporting event </li></ul></ul><ul><ul><li>Give donors additional incentives </li></ul></ul><ul><li>Repeat </li></ul><ul><ul><li>Weekly reminders </li></ul></ul>
    48. 52. Then What? <ul><li>Become an active GlobalGiving partner </li></ul><ul><li>Post frequent Project Reports </li></ul><ul><li>Send Thank You’s to your donors </li></ul><ul><li>Join GlobalGiving UK </li></ul><ul><li>Post another project </li></ul><ul><li>Participate in GlobalGiving campaign </li></ul>
    49. 53. <ul><li>Thank you! </li></ul><ul><li>Visit </li></ul><ul><li> </li></ul><ul><li>to sign up! </li></ul>Contact: Alexis Nadin [email_address]