The Digital Advancement Office of the Future: Williams College & EverTrue
The Digital Advancement
Office Of The Future
How Williams College Is Moving From the
“All-in-One” to “Best-in-Class” Model
Hi, I’m Brent Grinna.
I’m the CEO and Founder of EverTrue.
This Is Mike Reopell.
He’s the Director of Advancement
Information Systems at Williams College,
one of country’s leading liberal arts colleges.
We’re here to talk about the digital
advancement office of the future and
how we’re partnering with Mike and his
team at Williams to achieve this vision.
But before we get to advancement...
Think about how technology has
transformed your daily life.
Transportation 1.0 Transportation 2.0
Hail a cab.
Request a personal
chauffeur and get
Real Estate 1.0 Real Estate 2.0
Rely on a
broker to find
out what’s on
just a few
I even get updates
from my son’s
daycare sent straight
to my phone!
The expectations of donors, volunteers,
staff, and leadership have changed.
it feels like
stuck in the past...
Williams has historically taken the
…using monolithic systems to send
emails, build online communities, track
contact reports, accept gifts, and
manage core fundraising operations.
But as best-in-class solutions
emerge for everything from event
management to major gift trip
planning, Mike has realized that
the all-in-one model is no longer
the best way to serve donors,
volunteers, staff, and leadership.
There’s no reason why you shouldn’t
be able to accept gifts, send emails,
or create events with the best-in-class
platforms your constituents prefer...
…and then track all of that
data in an integrated platform
to uncover the full story
behind each constituent.
That’s why Mike
and his team
are building a
So what does this all look
like in action for Williams?
Dynamic integrations with LinkedIn
are replacing one-off data appends.
Social media platforms are replacing
closed networks for online engagement.
like Eventbrite are
like Emma are
Modern donation processors like
Stripe are replacing legacy
Volunteer management apps for iOS
and Android are replacing
Gift officer trip
instead of static
Contact reports are
captured by Siri instead of
being emailed to assistants.
And all of those activities
are packaged into
for leaders and trustees.
It’s finally possible to integrate all of
these best-in-class solutions so that the
information is accessible—and
actionable—for everyone on the team.
No more silos.
Alumni relations staff can track
engagement (and score it) across
multiple channels in real time.
Annual fund staff can deliver
appeals tailored to donor interests
and radically streamline the online
Prospect researchers have shifted
from manually pulling lists to
automatically delivering insights to
Gift officers are spending less time at
their desks doing cold outreach and
more time in the field with highly
And advancement leadership has
access to powerful insights about how
their teams are performing.
Instant access, wherever you are.
Best in class.
The digital advancement
office of the future.
Except it’s no longer in the future.
And the best part? You don’t have to
spend several years doing a database
conversion to get there.