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![Agenda
• Welcome and Introductions
• About GlobalGiving
– How does it work?
– Why GlobalGiving?
– Due Diligence
– Global Open Challenge
• Break [10 mins]
• Online fundraising for non-profit organizations
– Trends in giving
– Expanding networks and deepening donor relationships
– Communications: Some best practices
– Building an online fundraising strategy
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GlobalGiving's Online Fundraising Workshop Presentation in Jerusalem
The document summarizes an online fundraising workshop presented by GlobalGiving. It discusses trends in online giving, expanding networks through social media, best practices for nonprofit communications and fundraising strategies. Specific tactics are presented like engaging closest contacts to connect with their networks, using stories and images to inspire awareness and engagement, and growing networks over time through online and offline interactions. The workshop provides resources for social media use and next steps to participate in GlobalGiving's Open Challenge program.
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GlobalGiving's Online Fundraising Workshop Presentation in Jerusalem
- 1. Online fundraising workshop Jerusalem, Israel || July 5, 2012 Manmeet Mehta & Sonja Lehner, GlobalGiving
- 2. Agenda • Welcome andIntroductions • About GlobalGiving – How does it work? – Why GlobalGiving? – Due Diligence – Global Open Challenge • Break [10 mins] • Online fundraising for non-profit organizations – Trends in giving – Expanding networks and deepening donor relationships – Communications: Some best practices – Building an online fundraising strategy 2
- 4. So, social mediahuh?
- 5. this isn’t thestory
- 6.
- 8. technology doesn’t makeus social
- 9.
- 10. human nature doesn’tchange human behavior does
- 11. it influences ourbehaviors
- 12. we build apersonal brand Source: David Armano
- 13. our social circlesexpand Source: David Armano
- 14. relying on traditionalinstitutions Source: David Armano
- 15. relying on eachother You Your networks Source: David Armano
- 20.
- 21. • International donations • Corporate partnerships • Matching grants • Mobile giving campaigns GlobalGiving • Marketing campaigns community • Personalized Donor members Management can access • New Donors • Fundraising and capacity building training • Credibility/Recognition • UK and US Charitable Status
- 23. Joining GlobalGiving Due How to join Open Diligence GlobalGiving Challenge process
- 25. Due Diligence –Key documents • Certificate of Registration • Organizational Documents • How is your organization run? • Dissolution Clause • Financial Statements • Be detailed! • List of Board and Staff members • Text document only • Program documents • What are your programs? How do they work?
- 26. Global Open Challenges •To secure a long term spot on GlobalGiving, all organizations submit one project and raise at least $4000 from at least 50 people. • Bonus grants: $18,000+ • GG community members can access benefits: www.globalgiving.org/non-profits/features-and- benefits/ • In the April 2012 Open Challenge, 330 organizations raised $739,000
- 27. Identify. Communicate. Grow Caravan to Class • Founded 2010 in Sausalito, CA • Participated in the December 2011 Global Open Challenge to secure a permanent spot on GlobalGiving What they did • Every channel engaged • Made it fun. • Said “thank you” very frequently.
- 28. • International donations • Corporate partnerships • Matching grants • Mobile giving campaigns GlobalGiving • Marketing campaigns community • Personalized Donor members Management can access…. • New Donors • Fundraising and capacity building training • Credibility/Recognition • UK and US Charitable Status
- 29. What are your Who do you goals? want to talk to? How do you What do you want to want to say? communicate? How do you know that you have succeeded?
- 30. Spend time withyour closest friends, and trust them to connect with their friends for you. 5-10 people
- 31. Mom Dad Mom Best Friend Cousin Dad Co-worker Classmate Pastor Best Friend Neighbor Volunteer Donor Cousin Mom Dad Best Friend Co-worker Your Cousin Co-worker network: Classmate Classmate 10 Pastor Neighbor Pastor Volunteer Donor Mom Neighbor Dad Best Friend Cousin Volunteer Co-worker Classmate Pastor Donor Neighbor Volunteer Donor
- 32. 5 core staff About1600 people involved to get >50 donations in 1 month
- 33. Practical tool: LinkedInInmaps
- 34.
- 35. This answers the‘who’ question, but.. • What are we saying to these networks? • What is the best way to communicate these stories? • What is the best way to engage and inspire to action?
- 36. Working for engagement Awareness Engagement Donation
- 37. tell a truestory That your audience can identify with
- 38.
- 39. Things to talkabout? • News • Pictures, Videos • Beneficiary Stories • Articles about Your Organization and/or Staff • Articles about Your Cause • Feedback (good and bad) • Questions for Your Network • Partner News • Volunteer Opportunities • Job openings
- 40. donor email fundraisers website social offline media events
- 41. What are your Who do you goals? want to talk to? How do you What do you want to want to say? communicate? How do you know that you have succeeded?
- 42. Other Key Tactics •Start slow • Choose one or two networks • Make someone responsible • Be a good partner • Start conversations, make friends • Don’t ask for money too soon • Have a timeline for your campaign • Create a sense of urgency
- 43.
- 44. Resources • Social Media Revolution • NameChk – find out if your org name is registered • Social Media ROI – how to justify what you’re doing • Facebook Page Best Practices – by Zoetica • So you want a Facebook Fanpage for your Nonprofit? – by Beth Kanter • How Charities are Finding the Good with Facebook Fanpages (case studies) • Facebook Bestpractices for Nonprofits (beyond the basics) • 26 Slideshares on Social Media for Nonprofits • 10 Facebook resources for nonprofits • Social Media Starter Kit – by AARP • Mashable’s Social Media Page
- 45. Thank You! Manmeet Mehta Sonja Lehner Sr. Program Manager Program Associate GlobalGiving Foundation GlobalGiving Foundation 001-202-232-5784 001-202-232-5784 mmehta@globalgiving.org slehner@globalgiving.org @manmeetmehta (twitter) @globalgiving (twitter) @globalgiving
Editor's Notes
- #19 What is GlobalGiving?A website that helps organizations raise money to help their communities.We offer organizations a unique set of online tools, strategic support, and the opportunity to connect with our vast network of individual donors and corporate sponsors.
- #31 Get your cell phones ready and handy if you’re in the US and you want to try it yourself!
- #33 Get your cell phones ready and handy if you’re in the US and you want to try it yourself!
- #34 Get your cell phones ready and handy if you’re in the US and you want to try it yourself!