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WMA Social Media Strategy
1. Women Marines Association Growing Your Membership Using Technology Debra DrummondNational Membership Secretary
2. The Dilemma Veteran & Service organizations are having a difficult time recruiting new members Perception that younger folks won’t join…they’re just not interested in club/bar environment Where can you even find new blood? Technology gap
3. First Things First Don’t have a website? Get one set up ASAP Have a website but haven’t updated it in years? Give it a facelift & beef up the content to drive more potential members to you WomenMarines.org
13. Without the addition of social media, ours would have declined due to member deaths
14. Found out about us from Facebook, LinkedIn & Together We Served
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16. It’s a Whole New World! Social Media is changing the game Founded in 2004 by Paul Reickoff after his deployment to Iraq They are everywhere—Twitter, Facebook, LinkedIn, YouTube, MySpace, Flickr They have 150,000 supporters & 40,000 Iraq & Afghanistan Veteran members! FREE membership…organization funded by grants & donations No local organizations…yet! Young folks want to participate and be INVOLVED, not just attend meetings “I can actually ‘do’ something to help myself…it’s empowering”
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18. If you want to grow… You have to be online where potential members are! Join & become familiar with: Facebook LinkedIn Twitter MySpace Flickr YouTube