Facebook Fundraising

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Facebook Fundraising

  1. 1. Laura Allahiari, Mark Priebe, Brittney Frankel
  2. 2. <ul><li>uses web-based technologies to turn communication into interactive dialogues </li></ul><ul><li>http://www.youtube.com/watch?v=QLd9q88ohUs </li></ul>
  3. 3. <ul><li>Connect with people passionate about their cause </li></ul><ul><li>Helps spread the word, volunteer, and donate </li></ul>
  4. 4. <ul><li>Facebook Cause for Haiti earthquake relief </li></ul><ul><li>Reaches over 400 million active users </li></ul><ul><li>There are at least 10 apps for fundraising </li></ul><ul><ul><li>The top 4 Apps are called: </li></ul></ul><ul><ul><ul><li>Causes </li></ul></ul></ul><ul><ul><ul><li>Change.org </li></ul></ul></ul><ul><ul><ul><li>ChipIn </li></ul></ul></ul><ul><ul><ul><li>Fundraising (FirstGiving) </li></ul></ul></ul>
  5. 5. <ul><li>Both allow you to: </li></ul><ul><ul><li>Create a campaign </li></ul></ul><ul><ul><li>Feature related articles and videos </li></ul></ul><ul><ul><li>Invite friends </li></ul></ul><ul><ul><li>Hold discussion boards </li></ul></ul><ul><ul><li>Accept donations </li></ul></ul><ul><ul><li>Feature campaign on Facebook. </li></ul></ul><ul><ul><li>Create long term relationships with engaged supporters </li></ul></ul>
  6. 6. <ul><li>Raises money for a single organization or Politician </li></ul><ul><li>An application that is created for free directly through Facebook </li></ul><ul><li>Anyone who is a member of Facebook can become a ‘fan’ of a cause, invite their friends to support the cause, and donate to the cause </li></ul>
  7. 7. <ul><li>Politicians and organizations can be geared toward any issue in general </li></ul><ul><li>Change.org is its own website that is associated with Facebook. </li></ul><ul><li>The worlds fastest growing social action platform </li></ul>
  8. 8. <ul><li>Web-based service that’s quick, easy, and secure </li></ul><ul><li>Effective for Kids of Honor for Payment through Paypal </li></ul>
  9. 9. <ul><li>ChipIn Widget </li></ul>
  10. 10. Simply ask the four simple questions !
  11. 12. <ul><li>Claim to have over 2 million users who have helped raise $103,506,287 </li></ul><ul><li>BUT not all the money goes to the charities </li></ul><ul><li>7.5% charge for commission and processing fee </li></ul>
  12. 13. <ul><li>Two different accounts: Free Basic Account and Premium Account that costs $300 yr </li></ul><ul><li>Is it worth it? Is the name of the company falsely advertising? </li></ul>
  13. 14. <ul><li>creates a positive environment for anyone to share information or support something they feel passionate about </li></ul><ul><li>welcoming any cause and focusing on an “equal opportunity activism” approach </li></ul><ul><li>Post a cause you deem important, regardless of budget or size </li></ul><ul><li>Connect and login through an existing FB account </li></ul><ul><li>Learn about causes you may have not been aware of </li></ul><ul><li>Ask for donations to a cause instead of gifts on your birthday </li></ul>
  14. 15. <ul><li>Step One </li></ul><ul><ul><li>Cause Name </li></ul></ul><ul><ul><li>Mission </li></ul></ul><ul><ul><li>Positions </li></ul></ul><ul><ul><ul><li>Core beliefs, key facts/statistics, or major goals </li></ul></ul></ul><ul><ul><li>Picture </li></ul></ul><ul><ul><li>Category </li></ul></ul><ul><ul><li>Geography </li></ul></ul><ul><ul><li>Brief Description </li></ul></ul><ul><li>Step Two: Select a Beneficiary </li></ul>
  15. 19. <ul><li>Post Bulletins </li></ul><ul><ul><li>Update </li></ul></ul><ul><ul><li>Invite </li></ul></ul><ul><ul><li>Donate </li></ul></ul><ul><ul><li>Petition </li></ul></ul><ul><ul><li>Add </li></ul></ul><ul><ul><ul><li>Video </li></ul></ul></ul><ul><ul><ul><li>Photos </li></ul></ul></ul><ul><ul><ul><li>Links </li></ul></ul></ul>
  16. 20. <ul><li>Transfers you away from FB to a secure site </li></ul><ul><li>donations managed by Network for Good, a nonprofit donor-advised fund </li></ul>
  17. 21. <ul><li>a nonprofit must be a 501©3 </li></ul><ul><li>also registered with GuideStar </li></ul><ul><li>Online donations must also be enabled in your profile with GuideStar </li></ul><ul><li>payment for donations made to your nonprofit are sent on the 15th of each month to the address listed in GuideStar </li></ul><ul><li>if your organization does not meet these requirements… </li></ul><ul><ul><li>include a link to its website in the description of your cause so that people can donate directly </li></ul></ul>
  18. 22. <ul><li>Free to join Causes and create a Cause </li></ul><ul><li>How do I determine the amount of the Tip that goes to Causes? </li></ul><ul><ul><li>When you add a tip to your Causes donation, more than 90% of the tip amount goes to Causes. </li></ul></ul><ul><li>Does it cost the charities anything to receive donations through GuideStar and Network for Good? </li></ul><ul><ul><li>No. The charities pay nothing to be listed and there is no charge to them for receiving contributions made through the Network for Good Giving System. </li></ul></ul><ul><ul><ul><li>Network for Good does deduct a 4.75% processing fee for each credit card or PayPal® donation </li></ul></ul></ul>

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