Advancement Alliance April 2014 EverTrue

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Advancement Alliance April 2014 EverTrue

  1. 1. Big Data, Big Donors: Social Donor Management Advancement  Alliance  of  New  England   April  2014   Advancement Alliance 2014
  2. 2. Mike Palladino(@Mike.Palladino) Alumni  Ambassador,    EverTrue   Head  Class  Agent,    The  TaA  School   Alumni  Board,    Northwood  School   Alumni  Social  Media  CommiEee,  Wesleyan  U   1  Advancement Alliance 2014
  3. 3. Status Quo Advancement Alliance 2014
  4. 4. Fundraising Should Not Look Like This Advancement Alliance 2014
  5. 5. Facebook is the Social Graph *70% of all US internet users Advancement Alliance 2014
  6. 6. *Credit: LinkedIn Marketing LinkedIn is the Professional Graph Advancement Alliance 2014
  7. 7. The Mobile Wave Advancement Alliance 2014
  8. 8. Media Advancement Alliance 2014
  9. 9. Transportation Advancement Alliance 2014
  10. 10. Commerce Advancement Alliance 2014
  11. 11. Real Estate Advancement Alliance 2014
  12. 12. Advancement Alliance 2014 Entertainment
  13. 13. ? Advancement Alliance 2014
  14. 14. What Does This Mean For Advancememt? Advancement Alliance 2014
  15. 15. The Donor Graph Advancement Alliance 2014
  16. 16. Traditional Donor Segmentation Engagement Age   Real  estate  assets   Wealth  screening     Other  giving Class  Leadership   Reunion  Attendance   Event  Attendance   Other  Volunteerism Engagement     +  Capacity Advancement Alliance 2014
  17. 17. 90% of donor management records have inaccurate or incomplete career data* *EverTrue analysis; accurate and complete career data defined as current title, company and industry Advancement Alliance 2014
  18. 18. The Donor Graph Engagement Advancement Alliance 2014
  19. 19. LinkedIn Members Are 70% More Likely to Give than Non-Members*… *Participation defined as lifetime giving greater than zero Advancement Alliance 2014
  20. 20. *EverTrue analysis of FY 13 giving Top 10 LinkedIn Industries by Median Gift $- ! $100 ! $200 ! $300 ! $400 ! $500 ! $600 ! Pharmaceuticals! Financial Services! Real Estate! Philanthropy! Retail! Telecommunications! Consumer Goods! Investment Management! Investment Banking! Venture Capital & Private Equity! Advancement Alliance 2014
  21. 21. *EverTrue analysis of Brown University FY 13 giving Giving Participation at Leading Tech Companies 0%! 10%! 20%! 30%! 40%! 50%! 60%! LinkedIn! Microsoft! Salesforce! Apple! Facebook! Twitter! Google! Dropbox! Amazon! Advancement Alliance 2014
  22. 22. $0! $100! $200! $300! $400! $500! $600! 0%! 10%! 20%! 30%! 40%! 50%! 60%! Technology Donor Map *EverTrue analysis of Brown University FY 13 giving Advancement Alliance 2014
  23. 23. Giving Participation at Leading Consulting Firms 0%! 10%! 20%! 30%! 40%! 50%! 60%! Bain & Company! Booz Allen Hamilton! The Boston Consulting Group! McKinsey! Deloitte Consulting! *EverTrue analysis of Brown University FY 13 giving Advancement Alliance 2014
  24. 24. $0! $20! $40! $60! $80! $100! $120! $140! $160! 0%! 10%! 20%! 30%! 40%! 50%! 60%! Consulting Donor Map *EverTrue analysis of Brown University FY 13 giving Advancement Alliance 2014
  25. 25. 0.0%! 10.0%! 20.0%! 30.0%! 40.0%! 50.0%! 60.0%! J.P. Morgan! Bank of America! Morgan Stanley! Goldman Sachs! Citi! Deutsche Bank! Giving Participation at Wall Street Banks *EverTrue analysis of Brown University FY 13 giving Advancement Alliance 2014
  26. 26. $0! $200! $400! $600! $800! $1,000! $1,200! 0.0%! 10.0%! 20.0%! 30.0%! 40.0%! 50.0%! 60.0%! Wall Street Donor Map *EverTrue analysis of Brown University FY 13 giving Advancement Alliance 2014
  27. 27. $0! $200! $400! $600! $800! $1,000! $1,200! 0%! 10%! 20%! 30%! 40%! 50%! 60%! *EverTrue analysis of Brown University FY 13 giving Social Donor Map Advancement Alliance 2014
  28. 28. %  of     members  across  the  giA   pyramid     Social Donor Pyramid: LinkedIn $1m  -­‐  $24.9m     $50k  -­‐  $1m     $25k  -­‐  $50k   <$25k   A   34.8%   B  -­‐  42.9%   C  –  55.2%   D  –  59.1%     E  –  63.8%     F  –  62.1%   G  –  61.0%   H  –  54.4%     I  –  46.1%     Advancement Alliance 2014
  29. 29. Social Donor Pyramid: Facebook $1m  -­‐  $24.9m     $50k  -­‐  $1m     $25k  -­‐  $50k   <$25k   %  of  Facebook  Likers*   across  the  giA  pyramid     A   1.7%   B  –  4.1%   C  –  3.3%   D  –  5.0%   E  –  6.5%   F  –  6.4%   G  –    7.1%     H  –  7.9%   I  –  8.3%     *'Facebook  Liker  %  of  total'  =  percentage  of  cons7tuents  at  this  research  ra7ng     that  are  engaged  on  Facebook   Advancement Alliance 2014
  30. 30. More Likes = More Participation 0.0%! 10.0%! 20.0%! 30.0%! 40.0%! 50.0%! 60.0%! 70.0%! 0! 1! 2-9! 10+! Advancement Alliance 2014
  31. 31. 5,900 likes 670 posts 1,420 people Advancement Alliance 2014
  32. 32. Advancement Alliance Facebook Investment 0! 0.1! 0.2! 0.3! 0.4! 0.5! 0.6! Rivers  School   Brooks  School   Worchester   Academy   Lawrence   Academy   New  Hampton   School   Roxbury  La^n   School   Buckingham   Browne  &   Nichols   Posts with 1+ Like Per Day! Advancement Alliance 2014
  33. 33. Alliance Facebook Investment 0   1   2   3   4   5   6   Rivers  School   Worchester   Academy   Lawrence   Academy   New  Hampton   School   Brooks  School   Roxbury  La^n   Buckingham   Browne  &   Nichols   Interactions per Liker! Advancement Alliance 2014
  34. 34. Think Outside Your Database! 26 Advancement Alliance 2014
  35. 35. Let’s Make Social Matter Advancement Alliance 2014
  36. 36. Thank you!   mike@evertrue 1 evertrue.com/resources Advancement Alliance 2014

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