What is GlobalGiving?A website that helps organizations raise money to help their communities.We offer organizations a unique set of online tools, strategic support, and the opportunity to connect with our vast network of individual donors and corporate sponsors.
Get your cell phones ready and handy if you’re in the US and you want to try it yourself!
Meridian International Center Presentation
Online Fundraising, and GlobalGiving Global Service Leaders Meridian International Center Manmeet Mehta GlobalGiving January 15, 2013
Agenda• Welcome and Introductions• GlobalGiving – The story of GlobalGiving – How GlobalGiving works• Online fundraising: What’s the fuss about?• Elements of an online fundraising strategy – A quick glimpse: Network Mapping 2
• International donations • Corporate partnershipsGlobalGivin • Matching grants g • Mobile giving campaigns • Marketing campaignscommunity • Personalized Donor members Management can • New Donorsaccess…… • Fundraising and capacity building training • Credibility/Recognition • UK and US Charitable Status
GG Partnership Options• Strategic Philanthropy• Employee Engagement• Gift Cards• Cause-Related Marketing• API Integration
Employee Engagement: Nike• Nike uses the WE Portal to engage it’s employees worldwide• Employees have access to all projects on GG• Instead of traditional matching, receive a GG gift card for amount donated• Over $2.5M given since program started almost 2 years ago
Employee Engagement: Eli Lilly• 37,000 employees globally• Have access to all pre-Existing GlobalGiving projects in the categories of health, environment, education and hunger• All donations of $25 or more are matched 1:1• Received a $50 gift credit to from Lilly Foundation
Who can join the GlobalGiving site?• ANY registered public charity, anywhere in the world• At least one employee or volunteer speaks English• Some access to the internet
Feedback from NGO partnersOn behalf of HOTPEC Orphanage, I Part of our strategy with the Globalwish to congratulate you for the Giving campaign is 1) to be able to listprofessional kind of support extended to our projects on a major charitableus. giving site, 2) to broaden our outreach beyond friends and family donors.Many things have we discovered that willimprove our ability to communicate with We are happy to say that so far, theother partners in development. For strategy is working. Specifically, a bitexample: the Thank you template, how more than 50% of our donors duringto present projects so that they appear the campaign are new to Caravan toappealing and many other tips which willleave us even more a professional Class and 28% of all donors areorganisation than before. Even if we do outside of our friends and familynot win the competition in the end, we community, ie. unaffiliated donors. would have advanced in our ways of -- Barry, Caravan to Classcommunication.We want to say a BIG THANK YOU to allthe members of your team. -- HOTPEC Orphanage
What can you do to take action?• Join the GlobalGiving Open Challenge – Interested organizations fill out nomination form to join http://www.globalgiving.org/non- profits/ – Due Diligence Deadline : Feb 22, 2013 – Challenge: April 2013 – You can join our trainings and access resources
we build a personal brand Source: David Armano
our social circles expand Source: David Armano
relying on traditional institutions Source: David Armano
relying on each otherYou Your networks Source: David Armano
All this is to say• Online fundraising is relevant for social businesses and non-profits• Online fundraising is about using the power of networks• The opportunity exists, but is this the right strategic decision for you?
Network of UserPartners High Current Donors You Staff Low Social Volunteers Media
Mom Dad Mom Best Friend Cousin Dad Co-worker Classmate Pastor Best Friend Neighbor Volunteer Donor Cousin Mom Dad Best Friend Co-worker Your Cousin Co-workernetwork: Classmate Classmate 10 Pastor Neighbor Pastor Volunteer Donor Mom Neighbor Dad Best Friend Cousin Volunteer Co-worker Classmate Pastor Donor Neighbor Volunteer Donor
Key things to remember • How do you communicate with each cluster? • For each cluster, – identify supportive, passionate, and/or well- networked members – Reach out to them personally P.S. Using the means of communication your audience prefers is more effective • Project Manage – Make a plan. Set milestones. Assign
What are your Who do you goals? want to talk to? How do youWhat do you want towant to say? communicate? How do you know that you have succeeded?
Resources• Social Media Revolution• NameChk – find out if your org name is registered• Social Media ROI – how to justify what you’re doing• Facebook Page Best Practices – by Zoetica• So you want a Facebook Fanpage for your Nonprofit? – by Beth Kanter• How Charities are Finding the Good with Facebook Fanpages (case studies)• Facebook Bestpractices for Nonprofits (beyond the basics)• 26 Slideshares on Social Media for Nonprofits• 10 Facebook resources for nonprofits• Social Media Starter Kit – by AARP• Mashable’s Social Media Page
Questions? Manmeet Mehta Sr. Program Manager GlobalGiving Foundation +1- firstname.lastname@example.org rg @manmeetmehta @globalgiving