SOLID WASTE MANAGEMENT SYSTEM OF FENI PAURASHAVA, BANGLADESH.pdf
GlobalGiving's Online Fundraising Workshop, Washington DC 2015
1.
2. Agenda
• Introduction + Breakfast 20 min
• GlobalGiving’s Crowdfunding Game Pt 1 60 min
• Break 15 min
• GlobalGiving’s Crowdfunding Game Pt 2 60 min
• Game Summary and Key Takeaways 25 min
• How to join GlobalGiving’s Community 30 min
• Questions
3. Who are we?
Sonja Lehner
Senior Program Associate, GlobalGiving
Michael Gale
Senior Program Manager, GlobalGiving
Emma Hersh
Senior Program Manager, GlobalGiving
4. Who are you?
• What is your name?
• What organization are you from?
• What does your organization do (briefly!)?
• Where are your projects are located?
Introduce yourself!
5. Intro to GlobalGiving
The world’s first and largest crowdfunding community that connects nonprofits,
donors, and companies in nearly every country around the world.
7. GlobalGiving is the first and largest global
crowdfunding community for nonprofits.
We give nonprofits access to the tools, training,
and support they need to become more
effective.
And because GlobalGiving is trusted by donors
of all sizes (including 135+ really amazing
companies), all around the world, we channel
more e xtra funding to nonprofits than any other
crowdfunding platform.
6
9. GlobalGiving’s Core Values
• Always Open
We believe in the power of great ideas and that these ideas can come from anyone,
anywhere, at anytime.
• Never Settle
We have an obligation to question the rules, change them for the better, raise the bar,
play a different game, and play it better than anyone thinks is possible.
• Committed to WOW
We act promptly, enthusiastically, and professionally so people are WOW-ed by their
interactions with us.
• Listen, Act, Learn. Repeat.
We continually experiment. We fail quickly and productively. We use data and feedback
to guide our course.
14. But let’s talk about
windfall: that extra money.
$6.25 million extra in 2014
In the form of:
matching funds * our marketing * corporate partner
donations * bonus rewards * gift card redemptions
14
15. The ‘Net Fee’
The typical GlobalGiving member had a
0% ‘net fee’ in 2014.
For every $15 that goes to the GlobalGiving fee, we drive,
on average, an additional $20 to the nonprofit.
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18. Agenda
Introduction + Breakfast 20 min
GlobalGiving’s Crowdfunding Game Pt 1 60 min
Break 15 min
GlobalGiving’s Crowdfunding Game Pt 2 60 min
Game Summary and Key Takeaways 25 min
How to join GlobalGiving’s Community 30 min
Questions
20. How it works
ivide yourselves into three teams
he objective: raise $5,000 from at least 40 donors in
5 days
ach team will have 10 hours of staff time each day
to dedicate to, at most, 3 fundraising activities
t the start of each day, your team will collectively
decide how to use the hours across different activities 20
21. Quick notes
his game is trust-based: you are responsible for keeping
track of your score, bonuses, and penalties – be honest!
his game is brand new! We are excited to use this as a learning
tool and hope you are too. Let us know what you think at the
end so we can make it better.
he results are randomized so there is no favoritism
verything is fictional
21
23. Algorithms
00,000 factors are taken into consideration when deciding
what shows up on your fans’ newsfeed
mong these are:
• How much engagement your past posts have generated?
• Which of your users are regularly engaging with your content?
• How long it has been since you posted that post?
• Are there photos, videos, or links included?
• How many people have already engaged with your post?
23
24. Storytelling Tips
eep it short
ake it compelling + relevant to your audience
se large, clear images
ocus on one individual or family
• Create an emotional bond between the reader and
the program
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25. A/B Testing
esting a variable to determine its effects on the outcome
articularly useful in email marketing and website design
est subject lines, content, sender addresses, anything
e clear on what you are hoping to achieve and how you will
know your test worked
ifferent organizations will have different results
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27. What makes a great video
hort! No more than 3 minutes
ven shorter is better
apture honest and authentic moments from the
ground
hare positive stories
27
28. Photo tips
lobalGiving recommends using positive imagery
lose-up of one person (or animal) making eye contact
olorful, high quality photos are typically best
28
29. Mobile-Friendly!
ach year, the number of donors accessing
GlobalGiving’s platform using a mobile device
increases drastically
•In many countries, mobile access to the internet is
easier to get than access through a desktop or
computer
oogle Search Engine Optimization (SEO) places a
lot of emphasis on websites that are mobile-friendly
•This means that if your site is not mobile-friendly, it is harder to 29
30. Showing Impact
onors want to know the impact that their donation
is having on the ground
•Donors are more likely to continue giving if they understand
how their donation was used
etting updates from the field keeps donors engaged
•It gives you an excuse to keep reaching out to them too!
uilding trust with donors is crucial in developing
30
31. Why use advocates
ith charitable donations, trust is key
ow can someone who doesn’t know you or your
organization, trust you?
dvocates!
eer recommendations carry a lot of weight
• Ex. Amazon reviews, Yelp, Great Nonprofits 31
32. Managing your Advocate
Network
e sure to set clear, achievable goals for each
advocate and review them with your advocates
et progress check-ins to see how they are doing
• Makes them feel valued as a fundraiser
• Also makes the advocates feel more accountable to
achieving
their goals if they know you will reach out to them
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33. Professional Development!
our staff has been invited to a fundraising
conference tomorrow to learn about effective
fundraising tactics!
• You can decide to participate in the conference or not
• If you do participate, you skip Day 3 entirely BUT you
gain an advantage – all of your fundraising on Day 4
is doubled
• If you do not, proceed with Day 3 normally
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35. Key Takeaways
undraising is a LOT of work
ometimes you can’t know the outcome of your work
reparation and strategy building are important!
o strategy is necessarily the “right” strategy
ctivities can affect one another, both positively 35
36. More Key Takeaways
on’t do it alone!
• Advocates, board members, other organizations – get
help!
ot everything will work the same for every
organization
ake donating easy for your donors and make it
interesting 36
37. What now?
ow that you’ve played a Crowdfunding Game, it’s
time to put your skillsto good use!
se the tips and suggestions from the game to
develop a full crowdfunding strategy for your
organization to use in campaign
• Include any of the activities you like as much as you like
• Just remember, everything takes time!
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38. How to Join GlobalGiving
How to apply and why you should
39. Features and Benefits
ampaign fundraising and long-term fundraising
e can help you be more efficient fundraisers
raining and one-on-one support from our staff
idgets for your website and other great tools
ur website is already mobile friendly
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42. Additional Benefits
lobalGiving UK
• GiftAid donations for UK donors to your project
ur work with Feedback Labs
• GlobalGiving is a founding member and works to test
and develop better feedback tools for nonprofits
lobalGiving’s Impact Work
•
43. How to join
nline application
•Guidestar integration
•Next Deadline = October 24th,
2015
roject Posting through our platform
pen Challenge
•Raise $5,000 from 40 donors in a month
•December 1st
through December 31st
43
Maybe good to do a quick 5 minutes break here…. Up to you
We’ll talk more about what we mean by ‘extra’ funding a little later.
These are ALL TIME stats (not for 2014)
May need to explain the difference between organizations based in the US and projects based in the US (since if someone does the math, the pie charts and the numbers don’t really add up)
Fee Structure
Some platforms charge set-up fees, ongoing subscription fees, and/or fees per transaction. Be wary of platforms that are not upfront about their fees. GlobalGiving charges a 15% fee on all donations, but most donors choose to cover all or part of this fee in addition to their donation. We work hard to earn our 15% by delivering value to our partners.
10% Resources and Access for Your Organization:
Access to 400,000+ donors and 60+ Companies
Free training, tools, and campaign strategizing
Free one-on-one consultations – call us anytime!
Donor management and analysis
Full calendar of matching days and major campaigns
Rewards and benefits for being active
3% Credit Card Fees
Covers standard credit card and PayPal fees from donors’ cards
U.S. tax –deductible donations
2% Administration Fees
Keeps GlobalGiving sustainable as a NGO to provide for you
Reliable connection with worldwide donors and corporate partners
This is all if the donor chooses not to cover the fee. 50% of them do.
Donors have the option to add on that fee themselves so 100% of their intial donation gets to you.
50% of them do. (So that means closer to 90% of the donated funds get to your project, bringing your net fee closer to 10%).
But that’s not the end of the story…
That’s money that doesn’t include what your donors added on at check-out.
JUST FOR YOUR REFERENCE ****
Definition of WINDFALL: extra money delivered to nonprofits by GlobalGiving in the form of GlobalGiving’s matching funds or bonus rewards, donations from our corporate partners, gift card redemptions, or the result of own marketing efforts (NOT including the donor add-on option during checkout).
For every $15 that goes to the GlobalGiving fee, GlobalGiving helps drive, on average, an additional $20 for a nonprofit. That makes GlobalGiving is essentially free for most nonprofits, and the benefits of using GlobalGiving—access to tools, training, one-on-one support and our trusted platform—literally pay for themselves, and then some!
JUST FOR YOUR REFERENCE*****
Definition of NET FEE: total net % of donations GlobalGiving retains in the form of % fees (never exceeding 15%) after accounting for additional add-on contributions made by donors, and the extra windfall money driven by GlobalGiving.
Just wanted to show our personality a little
Talk about the number of staff and that we like to change the world and have fun doing it
I think it’s good to end the GlobalGiving section with that and move on to the game – showcases our quirky personality
Maybe good to do a quick 5 minutes break here…. Up to you
At this point, hand out the game sheets and explain everything on them
As a note, this algorithm changes CONSTANTLY! The factors are tweaked and altered and so keeping track is always tough. General rules of thumb, post things with photos, videos, and links, and try to get people to comment, like, share, or click on your post – that will make your future posts more likely to appear on someone’s newsfeed
See likes for your page, how many people see your posts, how many people comment/like/share your post, and see information about your audience (gender, location, when they are on Facebook most)
More information: https://www.facebook.com/business/a/page/page-insights
I wrote the first line like this because I have gotten comments in the past that research shows the negative imagery works too – I think most people agree with us but this wording is a little softer since we don’t have research to show that our way is better
Having strong relationships with your donors can lead them to becoming fundraisers for your organization – peer recommendations are so important for crowdfunding to succeed.
Once the money is in your hands (as the organization) it is completely up to you how you use it. The donor often does not have a recourse to get their money back and so they are more wary about giving it.
I know that I don’t buy something on amazon if I see that people have had a bad experience and I’m more likely to purchase something if a product has great reviews. If someone I know recommends a product I need, I’m almost guaranteed to get it
This happens at the end of Day 2
I would stop here and ask everyone something that they learned – or you can just skip to the slides I prepared. Having people share might make them realize that they learned quite a bit in the game (hopefully!)
Ask everyone in the room first and see what they say – group discussion before going into the takeaways
Campaign fundraising = bonus days, year-end campaign
Long-term fundraising = ongoing programs, no expiration date, we send funds even if you don’t reach your goal
We have a phone number on our website that works!
Other great tools = recurring donation option, fundraiser pages for donors, donate in honor of, text-to-give
Thank you notes and project reports are super easy to do on GG and allow donors to easily go back to the project to give
Makes donor relationship management a lot easier
GlobalGiving is doing our own marketing through social media, newsletters, and earned media (like being featured in NYT)
The only crowdfunding platform that is actively driving donors to our partners’ projects and not our own.
We provide donor customer service (not many places do) and we do major donor outreach and relationship building
Talk about the corporate partnerships we have – gift cards, employee giving, grants programs, cause marketing, API
Why do companies work with us?
Vetted programs
Variety of projects in different countries
Customer support that our team provides (both to our corporates directly and to their employees who donate)
Reporting on all of the programs
We are recommended by our other partners
Application requirements:
501c3 determination letter
Last 2 990s (if 990N, must have an additional document) AND future budget
Program materials (brochure, annual report, etc.)
Senior staff and board list (first and last names only)
Sign our compliance forms and give us disbursement info
Open Challenge – why it’s a good thing!
Test out your new crowdfunding strategy – it’s helpful to have clear goals, set deadlines, and incentives
Helps GlobalGiving with our vetting – makes you a better candidate for being recommended to corporates and donors
Is GlobalGiving the right fit for you? – GlobalGiving is one of many platforms out there. Test us out and see if we are what you need