Gamification and
donor engagementPresented by David Gloss
March 25, 2014
Who IS HMC?
Creative Agency for Good
#hmc101 #gamification
	
  
WHO IS HMC?
•  Founded in March 2011
•  Here’s My Chance (HMC) is a creative agency for
good
•  HMC empowers organizations...
SO YOU WANT TO TALK
ABOUT GAMES?
And it’s not about
designing an app
Basically, pretend
you’ve never heard of
gamification
PSYCHOLOGY?
•  Behavioural Dynamics
•  Demographic Preference
•  Incentive Mechanics
•  More BUZZ words
OR USE A CHEAT CODE
OR USE A CHEAT CODE
It’s about matchmaking
©BunchBall	
  
WHAT DO THE PROS DO WELL?
•  Know where they want to take you
•  Channel buyer’s energy
•  Understand their users
•  Use d...
What can nonprofits
Learn from all this?
Here’s what...
•  Know where they want to take you
•  Do you have a specific goal?
•  Channel buyer’s energy
•  How many “...
CHANNEL your inner
gamesmaker
Do you have a
specific goal?
“We need more millennial donors! Let’s add one young
board member.”
- Your Board Chair
1Millennial
Board Member
How many levels
does it take?
Happy Hour
Site Visit
Gala Host
Committee
Member
Is there a clear path and correlation
between actions and commitment?
Com...
What interests
your donors?
©Case	
  Founda0on	
  
WHAT are your
conversion rates?
Happy Hour
Site Visit
Gala Host
Committee
Member
Committed
Activated
Engaged
Connected
Inv...
But really you are
playing your own
game!
PSYCHOLOGY!
•  How clear are you and your staff on the goals and
levels?
•  We are looking for “the one.”
•  What reinforc...
Gamification is taking
off internally too
Seriously, keep it fun
Get certified onsetting up theprojector, andteach 3 othersfor Team Lunch
Clean out thefridge 2 time...
UPCOMING events
& webinars
Questions?
Dave Gloss
Chief Instigator
dave@heresmychance.com
Lansie Sylvia
Director of Engagement
lansie@heresmychance.co...
Gamification for Nonprofits and Donor Engagement
Gamification for Nonprofits and Donor Engagement
Gamification for Nonprofits and Donor Engagement
Gamification for Nonprofits and Donor Engagement
Gamification for Nonprofits and Donor Engagement
Gamification for Nonprofits and Donor Engagement
Gamification for Nonprofits and Donor Engagement
Gamification for Nonprofits and Donor Engagement
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Gamification for Nonprofits and Donor Engagement

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Gamification for Nonprofits and Donor Engagement

  1. 1. Gamification and donor engagementPresented by David Gloss March 25, 2014
  2. 2. Who IS HMC?
  3. 3. Creative Agency for Good #hmc101 #gamification  
  4. 4. WHO IS HMC? •  Founded in March 2011 •  Here’s My Chance (HMC) is a creative agency for good •  HMC empowers organizations to capitalize on the influence of community, content, and social impact •  Using our creativity to make a positive impact on the planet is a core mission and part of our business model
  5. 5. SO YOU WANT TO TALK ABOUT GAMES?
  6. 6. And it’s not about designing an app
  7. 7. Basically, pretend you’ve never heard of gamification
  8. 8. PSYCHOLOGY? •  Behavioural Dynamics •  Demographic Preference •  Incentive Mechanics •  More BUZZ words
  9. 9. OR USE A CHEAT CODE
  10. 10. OR USE A CHEAT CODE
  11. 11. It’s about matchmaking ©BunchBall  
  12. 12. WHAT DO THE PROS DO WELL? •  Know where they want to take you •  Channel buyer’s energy •  Understand their users •  Use data to their advantage
  13. 13. What can nonprofits Learn from all this?
  14. 14. Here’s what... •  Know where they want to take you •  Do you have a specific goal? •  Channel buyer’s energy •  How many “levels” does it take? •  Understand their users •  What interests your donors? •  Use data to their advantage •  What are your conversion rates?
  15. 15. CHANNEL your inner gamesmaker
  16. 16. Do you have a specific goal?
  17. 17. “We need more millennial donors! Let’s add one young board member.” - Your Board Chair 1Millennial Board Member
  18. 18. How many levels does it take?
  19. 19. Happy Hour Site Visit Gala Host Committee Member Is there a clear path and correlation between actions and commitment? Committed Activated Engaged Connected
  20. 20. What interests your donors?
  21. 21. ©Case  Founda0on  
  22. 22. WHAT are your conversion rates? Happy Hour Site Visit Gala Host Committee Member Committed Activated Engaged Connected Invited 100 10% = 10 40% = 4 50% = 2 50% = 1
  23. 23. But really you are playing your own game!
  24. 24. PSYCHOLOGY! •  How clear are you and your staff on the goals and levels? •  We are looking for “the one.” •  What reinforces your conversions? •  Happy hour conversations? Workshops? Free videos? •  Are you keeping it fun? •  Rewards for internal accomplishments
  25. 25. Gamification is taking off internally too
  26. 26. Seriously, keep it fun Get certified onsetting up theprojector, andteach 3 othersfor Team Lunch Clean out thefridge 2 timesfor 1 workfrom homeday Earn “no meeting zone staycations” by opening and closing office for a week
  27. 27. UPCOMING events & webinars
  28. 28. Questions? Dave Gloss Chief Instigator dave@heresmychance.com Lansie Sylvia Director of Engagement lansie@heresmychance.com www.heresmychance.com workwithus@heresmychance.com @hmctwit

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