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GlobalGiving Workshop - Belmopan 2016

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Take an in-depth tour and training of our core tools, learn to harness GlobalGiving’s GG Rewards program to help your organization reach Superstar status, and how to improve your visibility and fundraising on GlobalGiving

Published in: Government & Nonprofit
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GlobalGiving Workshop - Belmopan 2016

  1. 1. welcome
  2. 2. GlobalGiving Workshop
  3. 3. Agenda Introductions 15 min 2015 Year In Review 15 min What’s New at GlobalGiving? 15 min GG Rewards +activity 45 min Break 15 min Building a Fundraising Army +activity 30 min Telling Your Story +activity 30 min Wrap-Up & Feedback 15 min
  4. 4. O B J E C T I V E Understand GG Rewards and the GlobalGiving platform Improve online fundraising strategy
  5. 5. Daillen
  6. 6. A C T I V I T Y 1.  Name 2.  Organization 3.  What you do 4.  What you hope to accomplish in 2016 5.  Fun fact about yourself Introductions
  7. 7. 2015 Year In Review
  8. 8. 145,000 donations 2,584 organizations funded
  9. 9. $35M donated
  10. 10. 65% of nonprofit partners said that GlobalGiving helps them become more effective, not just in fundraising, but overall as an organization
  11. 11. 275 site visits 37 countries
  12. 12. Customer Service Workshops (like this one!) Online Academies New Website New GG Rewards Fundraising Campaigns
  13. 13. The GlobalGiving 15% Fee
  14. 14. In 2015, 50% of donors chose to cover the GlobalGiving fee at checkout.
  15. 15. C O R P O R A T E P A R T N E R S
  16. 16. Cause Marketing Gift Cards Employee Giving Grantmaking
  17. 17. Just a reminder… We do not pitch organizations to our corporate partners
  18. 18. What’s new at GlobalGiving?
  19. 19. Coming Up In 2016
  20. 20. March 16th (Pro-Rated) June 15th (GG Rewards) September 21st (Time-Release) Engage your donors and get involved! Bonus Days
  21. 21. P H O T O C O N T E S T D e a d l i n e J u n e 2 9 V o t i n g J u l y 1 8 – 2 2 S O C I A L I M P A C T A C A D E M Y A p p l y b y A u g u s t 8 B e g i n s S e p t e m b e r 6 G L O B A L G I V I N G S K I L L E D S U P P O R T A p p l y b y J u n e 3 o r S e p t e m b e r 2 Y E A R E N D C A M P A I G N O p t - I n D e a d l i n e N o v e m b e r 1 8 R u n s t h r o u g h D e c e m b e r
  22. 22. Subscribe to the Tools + Training Blog
  23. 23. The New Onboarding Process
  24. 24. Complete the online application 1 GlobalGiving will review the application within 30 days 2 After approval, create a project page 3 Fundraise for your program! 4
  25. 25. The New GlobalGiving Website
  26. 26. Introducing GG Rewards
  27. 27. Partner 0-17 Points Leader 18–35 Points Superstar 36+ Points You can find your status in your Dashboard!
  28. 28. GG Rewards
  29. 29. Effectiveness Commitment to learning Engagement Community and fundraising
  30. 30. Earn Effectiveness Points Listen, Act, Learn. Repeat. We firmly believe that organizations who are committed to learning are more effective in their communities.
  31. 31. DIY Toolkit Storytelling Charting Impact Create-Your-Own Feedback Toolkit GG Webinars
  32. 32. A C T I V I T Y Identify strengths, weaknesses, opportunities, and threats for your organization. Complete a SWOT Analysis
  33. 33. Want to do it your way? Awesome!
  34. 34. Earn Engagement Points Get credit for your fundraising successes and your commitment to engaging with donors.
  35. 35. Donations Project Reports Thank Donors Site Visits Contests Bonus Days
  36. 36. Why strive to be a Leader or Superstar?
  37. 37. •  More likely to be recommended to corporate partners •  More likely to be featured on the homepage or in GlobalGiving’s social media •  Eligible to be featured in Project of the Month Club •  Access to more fundraising tools like microprojects •  Opportunities to earn more during Bonus Day campaigns
  38. 38. Break 15 min
  39. 39. Building a fundraising army
  40. 40. Create Fundraising Advocates
  41. 41. Who are your Fundraising Advocates? For your supporters that are passionate about your cause, make them part of your fundraising team! Create tools to help them reach out to their networks, thus growing your network.
  42. 42. 1 Do they care about your organization and cause? 2 Can they serve as brand ambassadors? 3 Are they able to communicate your story well? 4 Do they have a large network? 5 Are you comfortable reaching out to them?
  43. 43. A C T I V I T Y Volunteers? Family members? Board members? Community leaders? Passionate donors? Who are your fundraising advocates? Discuss.
  44. 44. Once you have identified your fundraising advocates, help them with tools, content, templates, calendars and support.
  45. 45. ü  Templates ü  Elevator Speeches ü  Calendars Give them the tools to succeed!
  46. 46. More Fundraising Tools
  47. 47. Engage Existing Donors Fundraiser Pages Microprojects Campaigns Allows donors to become partners to you in your fundraising efforts. Utilize microprojects to fundraise for a specific person or activity. Create a sense of urgency and encourage donors to get involved.
  48. 48. CampaignsMicroprojects Utilize microprojects to fundraise for a specific person or activity. Engage Existing Donors Fundraiser Pages Allows donors to become partners to you in your fundraising efforts. Create a sense of urgency and encourage donors to get involved.
  49. 49. $8,243 Raised for Rural schools in the Himalayas CYCLE CHALLENGE Each year cyclists ride 150km for 2 days through the Himalayas
  50. 50. $2,474 Raised for Maternal Health in Tanzania LABOR FOR LOVE Alison asked supporters to donate $1 for every hour a women in their life was in labor
  51. 51. When could a Fundraising Advocate build a fundraiser page? Birthday Marathon or race Sporting event Contest Tribute Disaster relief Wedding
  52. 52. Fundraiser Pages Campaigns Allows donors to become partners to you in your fundraising efforts. Engage Existing Donors Microprojects Create a sense of urgency and encourage donors to get involved. Utilize microprojects to fundraise for a specific person or activity.
  53. 53. Fundraiser Pages Microprojects Engage Existing Donors Utilize microprojects to fundraise for a specific person or activity. Campaigns Allows donors to become partners to you in your fundraising efforts. Create a sense of urgency and encourage donors to get involved.
  54. 54. Bonus Days Photo Contests Year-End-Campaign Video Contest #GivingTuesday
  55. 55. #GivingTuesday November 29th, 2016
  56. 56. A C T I V I T Y You’re planning a campaign for #GivingTuesday (November 29th, 2016). When will you start sending emails to donors? How often? When will you post on social media? Discuss in groups. Design a Campaign Calendar.
  57. 57. Share your impact. Donors want to know how their gift has impacted your work and the individuals your organization is helping. Update them on this impact, and inspire them to give again!
  58. 58. Project Reports Thank You Notes
  59. 59. 1/3 of nonprofit revenue is generated through email
  60. 60. Project Reports Required by GlobalGiving every three months Emailed to all project donors and posted on project page Close-up, high-resolution photos Constituent stories Progress & accomplishments Project-specific impact stats Call to action
  61. 61. Thank You Notes Send as soon as possible Acknowledge the donation amount and source Share photos, anecdotes, and impact statistics Remind the donor of the impact their gift will have Be personal and warm in the language you use
  62. 62. Telling your story
  63. 63. What are the elements of a successful story?
  64. 64. The Issue What is the problem your project is trying to solve, and what are the effects of that problem on one person’s life? Describe that person’s life without your project.
  65. 65. The Place How is a problem or solution unique to an individual from a particular place or region in the world? Who are the people who might care about this person and place?
  66. 66. The People How is a problem or a solution unique to an individual who lives within a particular cultural context? How can you motivate other people who might share that person’s identity or values?
  67. 67. The Idea What is your unique perspective on how to solve the problem? Does your project revolutionize the way people usually deal with an issue? How has your solution impacted one person?
  68. 68. The Motivation What is your backstory that is driving you to fundraise for this cause? How can you use your own story to connect with people in your network and invite them to join you?
  69. 69. Every story needs a hero. While your personal story is an important way to connect your network to your cause, you should never be the hero of your organization’s story.
  70. 70. The real heroes are the communities and individuals you help.
  71. 71. Telling Your Story Through Your Project Page
  72. 72. ü  Summary ü  Challenge ü  Solution ü  Impact ü  The Issue ü  The Place ü  The People ü  The Idea ü  The Motivation Project Pages Story Elements
  73. 73. ü  Specific, action-oriented title ü  Close-up, high-resolution photos ü  Easy-to-understand descriptions ü  Tangible, realistic donation options Other Elements of a Great Project Page
  74. 74. A C T I V I T Y Take a look at the project page handout. 1.  What are three things this organization has done well? 2.  What are three things they could improve on? Discuss in groups. Project Page Critique
  75. 75. GlobalGiving Disaster Relief
  76. 76. After a disaster, we reach out to our partners and activate our networks to help those in need.
  77. 77. O B J E C T I V E Understand GG Rewards and the GlobalGiving platform Improve online fundraising strategy
  78. 78. A C T I V I T Y What is one thing you liked about today’s workshop? What is one thing you wish was different in some way? I like... I wish...
  79. 79. Questions? Feedback?
  80. 80. We’re here to help! www.globalgiving.org inthefield@globalgiving.org 1-877-605-2314
  81. 81. thank you
  82. 82. GlobalGiving.org | 877.605.2314 | help@globalgiving.org

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