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GlobalGiving's Online Fundraising Workshop in Beijing

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View the slides from the GlobalGiving Online Fundraising workshop in Beijing, China 2015.

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GlobalGiving's Online Fundraising Workshop in Beijing

  1. 1. Agenda Introductions Online Fundraising - What is it and Why is it Important GlobalGiving & Its Crowd Funding Strategies • Your Organization - How to Create your Identity and Market it • Your Network - How to Identify and Maximize It How can GlobalGiving help you Activities - Strategies to raise $5000 in one month How to join GlobalGiving
  2. 2. 3 Who are we? Who: Jenny Chen and Jialing Jiang What: China Field Representatives When: June – August Where: All throughout China  ADD SCREENSHOT OF GOOGLE MAP
  3. 3. What is GlobalGiving? An online platform providing nonprofits with online fundraising resources, tools, and ideas.
  4. 4. GlobalGiving is the first and largest global crowdfunding community for nonprofits. We give social entrepreneurs and nonprofits anywhere in the world a chance to raise the money that they need to improve their communities. —ALISON CARLMAN 6
  5. 5. 6 - World Bank Executives asked to develop innovative ways to combat poverty - Potential of global marketplace for philanthropy. - Left the WorldBank to help the underdog - Give visibility and access to funds to small grassroots organization that might never be funded through traditional structures of development Mari Kuraishi Dennis Whittle
  6. 6. The GlobalGiving Story • Provides access and visibility • No matter size or location! • Resource for organizations • Workshops, trainings, and more… • Innovative approach to development • Bottom-up • Transparent • Crowdsourcing
  7. 7. Who are you? What is your name? What organization are you from? When were you founded? Where are your projects are located? Why did you come to this workshop? Introduce yourself to your neighbor!
  8. 8. Agenda Introductions Online Fundraising - What is it and Why is it Important GlobalGiving & Its Crowd Funding Strategies • Your Organization - How to Create your Identity and Market it • Your Network - How to Identify and Maximize It How can GlobalGiving help you Activities - Strategies to raise $5000 in one month How to join GlobalGiving
  9. 9. 10 What is Online Fundraising? • Who is involved in Online Fundraising? • What tools do they use? • Where are they from? • Why is Online Fundraising important?
  10. 10. 11
  11. 11. Online giving is increasing! 12
  12. 12. Online Giving Increases Reach 13 Offline: • Audience is limited to locality • Donors: only people physically connected with Online: • Wider audience reachable - not limited • Increases visibility • Easier to grow
  13. 13. Online Fundraising Tools 14
  14. 14. Agenda Introductions Online Fundraising - What is it and Why is it Important GlobalGiving & Its Crowd Funding Strategies • Your Organization - How to Create your Identity and Market it • Your Network - How to Identify and Maximize It How can GlobalGiving help you Activities - Strategies to raise $5000 in one month How to join GlobalGiving
  15. 15. 16 +6000 Organizations $161.4M Total Donations 381K Unique Donors 60 Corporate Partners 149 Countries
  16. 16. 17 +2400 Organizations $32.8M Total Donations 60K Unique Donors 60 Corporate Partners 149 Countries 2014
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  19. 19. Agenda Introductions Online Fundraising - What is it and Why is it Important GlobalGiving & Its Crowd Funding Strategies • Your Organization - How to Create your Identity and Market it • Your Network - How to Identify and Maximize It How can GlobalGiving help you Activities - Strategies to raise $5000 in one month How to join GlobalGiving
  20. 20. The power of crowdfunding isn’t in the funding, it’s in the crowd. —Mari Kuraishi Co-Founder & President of GlobalGiving
  21. 21. 23 Plan a SMART Campaign 1) Think in Terms of a Campaign • Clear Objective and Deadline 2) Develop SMART campaign goals • Able to measure progress • Know time and resources needed
  22. 22. Get Your Story Straight 24 Online: • Wider audience reachable - not limited • Increases visibility • Easier to grow
  23. 23. 25 5 Stories the Most Successful Campaigns Tell What’s Your Story?
  24. 24. 26 Put it in Writing
  25. 25. Agenda Introductions Online Fundraising - What is it and Why is it Important GlobalGiving & Its Crowd Funding Strategies • Your Organization - How to Create your Identity and Market it • Your Network - How to Identify and Maximize It How can GlobalGiving help you Activities - Strategies to raise $5000 in one month How to join GlobalGiving
  26. 26. 28 Rely on Your Tribe 1) Map out your Network • Friends, family, and other connections 2) Who can be your Advocates? • Share your campaign on your behalf 3) Build your Community • Find allies and advocates who share your passions
  27. 27. 29 Trust is HUGE! How do I get advocates to work for me? • Host them at your project • Share insight into success and challenges • Develop a personal relationship 77% of millennial donors say they give when a close friend or family asks them to!
  28. 28. 30 Start Strong Count on your friends to start you out right! • Donors believe they have a greater impact on projects that are nearly funded Plan to go big on Day One • The first and the last days are the most important days of your entire campaign!
  29. 29. 31 Email like a Pro Be Personal • Address your emails to each individual donor! Consider segmenting groups • This type receives a better response than generic content Conduct Individual Outreach • For high-potential donors send highly personalized emails Trust us it’s worth your time!
  30. 30. 32 Keep it Simple Powerful fundraising emails have 4 simple components: • a high-quality photo • a short story about your project or beneficiary • a link or button to make a donation • a clear call to action
  31. 31. 33 Grow your list of Contacts!
  32. 32. 34 Prepare to Share 1) Know your audience “social listening” before “talking 2) The Millennial Donor Feel apart of the movement 3) Remember: it’s not all about you
  33. 33. 35 Show Your Gratitude Thank 'em early, thank 'em often.
  34. 34. 36 Consider a Video Anatomy of a Good video: The 6 element that will make the difference
  35. 35. 37 Analyze Your Results 1) Check in with your team - What were the challenges? 2) Track your data - See what worked for your audience 3) Wrap it up - Share your results 4) Ask for Feedback
  36. 36. 38 Pick a Great Platform 1) Tools and Features 2) Fee Structure 3) Ongoing Fundraising vs. One-Time Campaign 4) Tax Advantages 5) Reputation, Brand Recognition, & Vetting 6) The Bigger Picture
  37. 37. Agenda Introductions Online Fundraising - What is it and Why is it Important GlobalGiving & Its Crowd Funding Strategies • Your Organization - How to Create your Identity and Market it • Your Network - How to Identify and Maximize It How can GlobalGiving help you Activities - Strategies to raise $5000 in one month How to join GlobalGiving
  38. 38. Top 5 Benefits of GlobalGiving 1. Access to free tools, training, resources, and nonstop support to help NGOs fundraise successfully 2. Boost in reputation and visibility 3. Increased access to a global audience with tax deduction incentive 4. Corporate partnerships with well-known companies 5. Join a community of thousands of NGOs around the world who are all trying to make the world a better place
  39. 39. 41 Corporate Sponsors
  40. 40. 42 Volunteering Opportunities
  41. 41. GlobalGiving Success Story
  42. 42. China California Heart Watch 44 • Small NGO dedicated to tackling h ealthcare disparities in Yunnan Pr ovince • Joined GlobalGiving in 2012 • Raised over $30,000 from 400 donors • Reward Level: Superstar • Active GlobalGiving organization • Participated in all of our bonus days
  43. 43. “Our presence on GlobalGiving’s website has allowed us to tap into a truly global audience…With the help of GlobalGiving and the now hundreds of donors who have supported our organization through the website over the past several years, we have been able to screen thousands of children and provide life-saving surgeries for children with congenital heart disease. In short, our partnership has saved lives and transformed families.” - Sean Love, China California Heart Watch Project Leader
  44. 44. Which Organizations Use GlobalGiving? 46
  45. 45. Who does GlobalGiving work with in China? Interacted with around 80 Chinese organizations Examples of some of our partners: • China Foundation for Poverty Alleviation (中国扶贫基金会) • China Youth Development Foundation (中国青少年发展基金会) • Shanghai United Foundation (上海联劝公基金会) • Non-Profit Incubator (恩派) • Smile Train (微笑列车) • Green Map System (绿地图)
  46. 46. 48 How does GlobalGiving sustain when providing all the benefits, services and network to its partners?
  47. 47. 49 GlobalGiving Sustainability 15 % Fee 2% Administration Fees Keeps GlobalGiving sustainable as a NGO to provide for you Reliable connection with world wide donors and corporate partners 3% Credit Card Fees Covers standard credit card fees from donors’ cards U.S. tax deductions donations 10% Resources and Access for Your Organization Access to 400,000+ donors and 60+ Corporations Free trainings, tools, and campaign strategizing Free one-on-one consultations – call us anytime! Donor Management and Analysis Full Calendar of Matching Days and Organization Campaigns Rewards and benefits for being active
  48. 48. 50 2% Administration Fees Keeps GlobalGiving sustainable as a NGO to provide for you Reliable connection with world wide donors and corporate partners 3% Credit Card Fees Covers standard credit card fees from donors’ cards U.S. tax deductions donations 10% Resources and Access for Your Organization Access to 400,000+ Donors and 60+ Corporations Free trainings, tools, and campaign strategizing Free one-on-one consultations – call us anytime! Donor Management and Analysis Full Calendar of Matching Days and Organization Campaigns Rewards and benefits for being active The majority of our donors cover a portion of the fee as they complete their donation. Averages to 9% Fee
  49. 49. 51 It is not that… Donations Donations
  50. 50. 52 It is … Donations Donations
  51. 51. 53 The Bigger Picture
  52. 52. What types of NPOs are a good fit for GG? 54 1. The organization has at least one person who can read, write and communicate in English well. 2. The organization can legally receive funds from foreign entity like GlobalGiving. 3. The people in the organization already have some network in the U.S. or UK.
  53. 53. Organizations 49%51% US International 80% 20% US International Donors
  54. 54. Agenda Introductions Online Fundraising - What is it and Why is it Important GlobalGiving & Its Crowd Funding Strategies • Your Organization - How to Create your Identity and Market it • Your Network - How to Identify and Maximize It How can GlobalGiving help you Activities - Strategies to raise $5000 in one month How to join GlobalGiving
  55. 55. 57 Activity Time! • 3 people per group • Come up with a one month fundraising strategy to raise $5000 dollars from at least 40 donors. • 15 minutes • Share your group plans with everyone!
  56. 56. Agenda Introductions Online Fundraising - What is it and Why is it Important GlobalGiving & Its Crowd Funding Strategies • Your Organization - How to Create your Identity and Market it • Your Network - How to Identify and Maximize It How can GlobalGiving help you Activities - Strategies to raise $5000 in one month How to join GlobalGiving
  57. 57. How To Join GlobalGiving 59 1) www.globalgiving.org 2) Click Non-Profits tab 3) Click Orange button
  58. 58. Application Process 60 1) Is your organization a registered charity, nonprofit, or NGO that is implementing programs? 2) Can you provide organizational documents in English? (Google translations are ok!) 3) Can your organization mobilize enough online supporters to raise at least US$5,000 from 40 people in 30 days?
  59. 59. Application Documents 61 Questions about document requirements : applications@globalgiving.org
  60. 60. 62 Requirements: $5000 from 40 donors Date: September 2015 Application Deadline: July 24th, 2015 Apply TODAY to automatically receive updates leading up to the challenge!
  61. 61. 63 Thank you for your Attention! Questions? Jialing Jiang & Jenny Chen GlobalGiving inthefield@globalgiving.org
  62. 62. 64 The GlobalGiving Team

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