Audience profile

1. 6.53
AUDIENCE
PROFILE
Georgia Dodsworth

2. DEMOGRAPHICS
Age Group: The age group that I will be mainly focusing on is
people from the ages of 16–25-year-olds as that was our given
target audience. However, by a survey that I created I found
that most of my audience is from the ages of 16-21 years old.
This will also allow the older generation to see Sunderland how
they knew it when they were growing up and see the history
that they heard of when they were younger.
Gender: With my product I am not aiming it towards any
specific gender, even with my survey results of both male and
female being split evenly at 50% each. I have decided to not
aim it towards any gender.
Education: With the target audience being older teenagers to
young adults, they would normally be starting college to
leaving university. By looking at my survey results I can see
that all of my audience are attending college at this current
time.
Location: With my project being based around Sunderland/ the
northeast I have chosen to stay within these areas to make this
project relevant to the brief. 2

3. KEY PSYCHOGRAPHICS
Pitch deck title 3
70% of my target audience
believe that Sunderland has got
culture and would be interested
in helping to improve it.
80% of my target audience
enjoy listening to music, as my
project is based around music in
the North east this is relevant
information
The majority of my audience are
aware of Sunderland Culture
and know what they do to help
Sunderlands Culture.
7/1/20XX

4. CHALLENGES
Pitch deck title 4
Although it is a small percentage
of people within my target
audience, 40% of my audience are
not interested in helping improve
Sunderlands culture.
Within my target audience
66.6% of people believe that the
people of Sunderland are not
involved in helping to improve
their cities culture.
Although it is a small percentage of my
audience, 20% of my target audience don’t
enjoy listening to music. A s my
documentary is around music I might have
to take this into consideration.
7/1/20XX

5. PREFERRED
CHANNELS
7/1/20XX Pitch deck title 5
Winter Gardens
Wearmouth Bridge
Tunstall Hill
Stadium Of Light