2. Male
54%
Female
46%
What gender do you identify
with?
Male Female
I received a slightly uneven number of females compared to males
for my reader profile survey, however the responses within each
gender were quite similar which suggests the results I received are
an accurate average representation of the genders.
15 or
Under
0%
17-20
58%
21-25
42%
26-30
0% 31+
0%
Age
15 or Under 17-20 21-25 26-30 31+
As my magazine is aimed for 17-25 year olds, I decided to ask audiences
within the age range to complete my survey. I chose to ensure audiences
within the age range were asked to make the survey responses more
specialised, and relevant to the information I need. I decided to keep
this question in the survey to ensure all of the respondents were in the
age band.
Gender and
age
3. Yes
100%
Would you be
interested in reading a
magazine about
people’s cultures
within your region?
Yes
Similarly to how I handled the previous question regarding the ages
of the respondents, I decided to ask if people would be interested in
a Hertfordshire-based magazine. As this information will compose
my reader profile, rather than discovering my audience from a mass
population, the aim of this survey was to find out the interests/
habits of my audience. By narrowing down potential respondents to
those who would enjoy a regional magazine based in Hertfordshire,
it means all of the responses are relevant to my research. If the
audience responses were varied between those who were/weren’t
interested in a regional-based magazine, many of the responses
wouldn’t have been useful.
Interest in my
magazine
4. Supermarket
consumer
habits
The most popular supermarkets were Tesco and Aldi.
I found that Asda was drastically less popular than
the other chosen supermarkets. I found it interesting
as Aldi tends to be stigmatised as a cheaper choice
to purchase groceries, whereas Tesco has a
reputation for being more expensive. Despite this,
both choices were the most popular. From looking at
how these respondents replied to other questions
such as which car they drive, I found that younger
audiences tend to receive goods from Tesco whereas
the older respondents leaned towards Aldi. This is
most likely because younger audiences won’t be the
purchaser of their groceries and instead that
parents/carers will buy them, whereas those in their
early 20s are most likely in University or living alone,
thus indulging in cheaper products instead.
Sainsburys
Tesco
Aldi
Asda
What supermarket do you purchase goods
from the most?
26.9%
30.8%
30.8%
11.5%
5. Driving
habits
The most common response was “do not
drive a car” at 5%, whereas 42% of people
described the car makes they own (or for the
Audi, a car shared between family members).
As 58% of respondents were 17-20 year olds,
it makes sense that the majority of them do
not drive, as they may not have decided to
learn to/ not attempted to pass/ rely on
parents or other methods such as
cycling/public transport.
Do not drive a car
Peugeot
Citroen
Vauxhalll (E.g. Vauxhall Corsa)
If you drive a car, what brand is it?
58 %
7 %
7 %
7 %
Ford Fiesta 7 %
Volkswagen (E.g. Volkswagen Up) 3.5 %
Audi
Mini Cooper (E.g. M.C. Countryman)
Fiat 500 Lounge
3.5 %
3.5 %
3.5 %
6. Magazine
preferences
Out of 26 respondents, 5 were
unemployed. Overall, respondents had a
range of occupations, from being Retail
Assistants to working at call centres, being
an IT Assistant and waitressing. Those who
were unemployed were aged 17-20, which
makes sense as they are most likely
focusing on education or have yet to gain
experience/ become employed.
• Customer service assistant at Wilkinsons
• Team Member at Cineworld
• Customer assistant in Aldi (2)
• Retail Assistant at New Look, Shoe Zone,
H.Samuel, Paperchase (5)
• Shop Assistant in pharmaceuticals
• Greenskeeper (golf)
• IT Assistant at Twilight Zone Engineering
• Events Coordinator at the Holiday Inn
• Support Center member at Hollywood Bowl
• Waiter/Waitress at Nandos, Harvester, Creams
Café (6)
• Unemployed (5)
7. Magazine
preferences
The respondents described a large variety
of hobbies they are interested in, such as
sport-related interests to art. I think the
diversity in interests is good for my
magazine as I want to cover various
people of Hertfordshire, and so by
producing the magazine for people of
varied hobbies, it makes it easier to
produce content that a larger audience
will enjoy, rather than attempting to cater
to an audience with niche interests.
• Swimming
• Football
• Cycling/Running/Sports/Exercising
(e.g. boxing/paintballing)
• Writing/Reading
• Gaming
• Horseriding
• Singing/ Dancing
• Music (e.g. drumming/guitar)
• Cooking
• Shopping/Fashion
• Drawing/Painting/Photography
• Golf Travelling
8. Favourite
Celebrities
The most popular celebrities were singers,
such as Selena Gomez and Drake. The least
occurring group of celebrities were politicians,
which made sense due to the age band
ranging from late teens who may not be as
interested/ updated on political matters. Two
of the male respondents, and one female
described footballers as their favourite
celebrities, some younger respondents
mentioned Youtubers and many respondents
described actors. I thought it was interesting
that YouTubers were some of the younger
audience’s favourite celebrities, as YouTube is
a platform which is aimed for audiences of
late teen years.
Actors
• Channing Tatum
• Jennifer Lawrence
• Jennifer Aniston
• Chris Pratt
• Dwayne Johnson
• Tom Holland
Singers
• Selena Gomez
• Drake
• Andrew Taggart
• Beyonce
• Rihanna
• Lady Gaga
• Bruno Mars
• Tyler Joseph
Youtubers
• David Dobrik
• Jenna Marbles
Footballers
• Neymar Jr
• Joe Hart
• Troy Deeney
Celebrities
• Kylie Jenner
Politicians
• Justin Trudeau
