The document discusses the results of a survey conducted as part of primary research for a student's advanced portfolio project on music videos. Key findings from the survey include that 70% of respondents were female, 80% were aged 17 or younger, all were students aged 16-18, 90% favored the R&B genre, and 100% watched music videos. These results provide insight into the target audience and support focusing the music video project on visuals appealing to this demographic.

2. As of now I have analysed a selection of music videos in great
detail, this has allowed me to further my knowledge and create
a further analysis of the similarities between my chosen music
videos of the genre I have selected, all of which are displayed
on my blog. In addition, as part of my primary research I
constructed a survey and posted it amongst various places
where my target audience can easily access it, thus carry it out,
allowing me to gain a further insight of the likes of my target
audience. Now, I am going to display the results from the survey I
produced to display the data I gained and create a typical
audience profile based upon this.

3. Question 1 of 10

4. This chart displays the data of which states a large segment of my
audience (70%) are in fact females, in comparison to the minor
segment of 30% of males that contribute to my target audience. This
distinction allows me to make the assumption that mainly, the R’N’B
genre is catered towards the female audience. However, this may not
be necessarily so in general terms, yet this is significant because it has
being previously portrayed that within the songs I have analysed from
the R’N’B genre itself, there is a clear dominance of females within the
music videos of the likes of Beyoncé, Tulisa and Rihanna. Yet, as
previously drawn upon, it would be ludicrous to conclude entirely in
such ways as these artists are all females themselves, thus are evidently
aiming to portray some kind of unity through there songs regarding
women; as I discovered in several music videos that I have analysed.
Therefore, these findings are not reliable in the terms of general R’N’B
genre, yet just in terms of my advance portfolio project and the artists,
listed above, that I have studied. It will be discovered later that a
massive 90% of the individuals who of which took part in my survey,
claimed to favour the R’N’B genre over a variety of others. Yet, as
noticed, the vast majority of this are female. Thus, these findings
cannot be generalised to the entire population.

6. 80% of the participants of my survey were demonstrated to be 17 years
old or younger. 20% of the participants were 18-20 years old, thus 100% of
all participants were between the ages of 0-20. This is highly significant as
the music genre of R’N’B targets, primarily, this age sector above all. This
amplifies my findings as an alternative question within my survey proves
that the majority favour the R’N’B genre, this is expected from the target
audience of my survey, as previously mentioned, they are deemed to be
within that specific age range. This target audience is very typical, as
their role models tend to be them of which associate themselves within
the R’N’B genre, such as Rihanna and Beyoncé. These results are those
of which I expected to find when carrying out this piece of research in
regards to my survey. However, this may not be entirely reliable as it does
not take into account the whole population, as it is not a representative
sample, as the number of participants was high enough to draw such
conclusions and apply them to each member of society. These findings
just comply with the loosely based stereotypes within the media, which
we have to work upon to create a profile of our appropriate target
audience. This profile needs to be fairly accurate to achieve our success
of creating an appropriate product for our advanced portfolio.

8. My results from this question of the survey demonstrate that everyone
of my participants that carried out my survey were students, this
allows me to close the age bracket from the looser closed questions
previously demonstrated from 0-20 to the ages of 16-18, as this
‘student’ status allows us to disregard the majority of the external
figures, this allows me to make the assumption that the tight bracket
for the main target audience falls between these ages of 16-18 year
olds. This is particularly significant as I fall into this bracket myself, thus
these particular results may lack reliability as fellow students of my
age were the main participants for this survey, thus we cannot apply
these findings to the external generation population outside of the
few studied that took part. As these conclusions drawn from my
entire survey, again, may not apply. The reliability of my survey would
increase if I was to replicate it again and got similar results, yet this
would only, again, apply to those studied, to give it a generability I
would have to take into consideration a larger sample size.

10. As previously touched upon, the majority of the participants within
my survey take a particular liking to the R’N’B genre. This is useful as
a part of my primary research as the age range that took part
within my survey are actually my target audience for my advanced
portfolio music video, thus it significant to note that the R’N’B genre
I am emulating an artist from is in fact hugely catered for that
particular audience. I chose this genre as it is one me and my fellow
team mates are a huge part of and can relate to greatly, this will
help us hugely when taking into consideration various aspects
during post-production, production and the evaluation of our
advanced portfolio. This piece of research back ups our suspected
results thus, we have achieved the comfort that we are heading
the right way with the correct target audience we have discovered
within our primary research.

12. As displayed on the previous slide, the majority of my target audience that
took part in this survey as a part of my primary research attend live musical
performances moderately often. This gives me a clear indication for a build
up of an audience profile. I have consequently discovered that my target
audience of predominantly females moderately often attend live musical
performances of their favourable artists, from mainly the R’N’B genre, with a
minor cross over of Pop music, they are all students and are currently in a
some form of education, this allows me to make the assumption that they
are then in fact quite fairly sociable characters that interact through college
institutions and external events i.e. live musical performances.

14. Significantly, a massive 100% of the participants within my survey of my
selected target audience watch music videos. This is hugely
motivation, as obviously as a part of my advanced portfolio I am to
demonstrate a construct of my own personal music video, thus it is
incredibly satisfied to explore that the entire 100% of my target
audience in fact do watch music videos, thus take a great interest
towards it, yet also regard it with great importance. This allows me to
be inspired by the existing music videos that my current target
audience so blatantly indulge in and thus motivates me to emulate
these and their key ideas and themes. I found numerous themes to be
so common when investigating the similarities I analysed within my
three key focus music videos myself and these have deemed to be
very successful and conventional, thus popular when taking into
consideration my target audience.

16. The majority of the participants that took part in my survey as a part
of my primary research stated that they streamed music online
moderately often. This allows me to conclude that actually
watching the music video visually at the same time as soaking up
the lyrics and musical sector of a track was deemed more popular
when regarding my particular target audience. This allows me to
make my music video particularly visually orientated as that is how
my target audience prefer to be catered for, as the much rather
watch a music video visually opposed to just listening to the track
itself auditory. This puts great emphasis on the music video itself as
to being an entertaining aspect of escapism as well as the musical
and lyrical side of which they additionally indulge themselves in.

18. My research demonstrates that my target audience
download music from file-sharing websites moderately often.
This doesn’t fall under any extreme of ‘extremely often’ or
contrastingly ‘not at all’. Thus, this is a very vague concept
therefore we can only particularly relate this back again to
my results from question 7. These so clearly demonstrate that
my target audience enjoy soaking up the music from their
favourable artists of the R’N’B genre visually by the means of
actual music videos. Rather than both streaming and
downloads from file-sharing websites.

20. The majority of my target audience actually deem to extremely often
purchase music in a physical format. This, again, fulfils my expectations
as, alongside my music video, I am also aiming to construct a
CD/Digipak for my target audience. these results support my instinct that
these types of distribution cater for the audience I am aiming to target
within my advanced portfolio process, thus these products I shall be
constructing will appeal to them as a use of product type, as the findings
from this survey so enthusiastically suggests.

22. The majority of my target audience consider it to be quite import to
explore the album cover when buying a CD album. Personally, my
beliefs are that you need a great product attraction to appeal for
your target audience to purchase. Yet, in the case of well-known
and recognised artists such as Beyoncé, simplicity and an image to
associate with her, i.e. a close up of her face, basically appeals to
the target audience she is aiming for anyway. Yet, in the case of
niche or independent bands that are upcoming or in aid to
promote themselves, these may need more attention to
marketization to create a brand for themselves of which they can
then build upon and create a fan base for, once this is completed
they can then build up an image to which their audience can then
recognise the band from, i.e. particular styles and themes of
imagery.