A project done by Wowel for RMIT Student Services.

1. Vowel
V
SUIT
group account director
planning director
Planner
executive creative director
brand
project
CLARE ONG
TAN YULING
YOONSU KIM
ARIEL ZOHAR,
CALISTA GOH
RMIT STUDENT SERVICES
HEALTHY LIFESTYLES

2. THE
CREATIVE
BRIEF.
CATEGORY AND BRAND INSIGHTS
There is a growing concern regarding students not getting enough nutrition to maintain a balance diet, and this can have a big impact on their physical and mental wellbeing. It’s easy to skip meals and forget about healthy eating when students are under stress and rushing to meet deadlines, however, this is when their body needs good nutrition the most. The main barrier to preparing healthy meals identified by students was the lack of time. Lack of money, nutrition knowledge and purchasing
knowledge were also perceived as barriers. Hence, the stigma of “balance diet is time
consuming” needs to be broken in order to change the behaviour of these students.
OBJECTIVES
1. To educate 75% of students to be responsible
for their own health and wellbeing - not
skipping meals and eat healthily.
2. To change 50% of student’s perceptions that
preparing a healthy meal is not time
consuming.
Target Audience Profile:
Hi, I am Jesse! I am 19 this year and I am living away from home, and YES to my newfound freedom!! There are certainly some pluses and minuses to this like how badly I MISS EATING MY MOM’S HOME COOKED FOOD. Every now and then I get nagged on for not having a proper meal, but it’s a little daunting to manage my own meals – even my friends agree!
Especially when my assignments are starting to pile up, I don’t even have the time to shop,
prepare the food and do the cooking! Even when I do have time to spare, I don’t even know what to buy! Living alone and having a tight budget really limits on how much I can spend on my grocery and shopping. Once, I went grocery shopping, not only did waste 2 hours trying to figure out what to buy, I ended up
buying junk food. So I usually go the easy way out – fast food! It’s fast, it’s convenient and although I know it’s not the healthiest and cheapest option out there, it beats skipping meal totally.
Demographics:
RMIT University students ages 18 – 25 years old, first time living away from home and
independent.
Buyergraphics:
They are either high consumers of fast food or they just skip their meals when they are in school as it is easier.
Pyschographics:
They want to cook, but they find it too
much of a hassle especially when they have assignments pilling up. “Less time preparing for my meals means more time allocated for my work.”
target Audience
Think: I think that it is a hassle just to prepare a balance diet, especially when I am busy.
Feel: I feel that not having a balance meal is not a big deal.
Do: I choose the easy way out - fast/junk food or skip meals.
Current Perceptions
desired response
Think: I think preparing a balance diet is easy and possible, even when I am busy.
Feel: I feel that it is important to maintain a balance diet to protect my health.
Do: I shop, plan and cook my own balance diet.
What do we have that will help them to do this?
We provide them with easy, cheap and quick healthy recipes so that they will be empowered with the knowledge to be responsible for their own health.
Single Minded Proposition
It is not difficult to shop, plan and cook my own balance meal even if I am on a tight budget.
tone of voice
Fun, approachable, friendly, engaging, youthful
Client bfief received: 18th August 2014
Creative brief approved: 29th August 2014
Review date: 3rd September 2014
Sticky review date: 5th September 2014
Presentation date: 15th September 2014

3. meeting minutes
28th august 2014, 1pm
Attendees Ariel Zohar, Calista Goh, Tan Yuling, Yoonsu Kim
Scribe: Tan Yuling
Agenda:
1. Decide on which student service category to work on
2. Research about target audience and category choice
3. Brainstorm ideas to promote student service category choice
Business:
- Shortlisted a few categories: Health and well-being, anti-smoking, money
management.
- Decided on student health and well-being.
- Target Audience research & category choice
- Easy, cheap and healthy food
- Important to maintain a balance diet to protect your health
- Eating well when you start university can be a challenge but it’s possible
to be healthy even when you’re busy and on a budget.
- It’s no difficult to shop, plan and cook your own meals, even if you’re on a
tight budget.
- Healthy eating is important when you are under stress. It is easy to skip
meals and forget about healthy eating, but this is when your body needs
good nutrition the most.
- Selected theme: “ANYONE CAN COOK”
- Brainstorm creative ideas
- Postcard recipes
- Cheap f
ood under $1
- E
nergy boosting breakfast toast
- H
ealthy meals
- I
nfo graphics (best food for studying etc)
- Collaboration with RUSU
- F
ree breakfast Wednesdays
- Microwavable meals in a mug vending machine
- Social media platforms (Facebook, Instagram, Pinterest, etc)
Next Meeting: 29th August 2014, 11am
Next Meeting Agenda:
1. Meeting with Clare Ong from RMIT Student Services
2. Share ideas, receive feedback and make any relevant changes
3. Delegate work amongst the team, who does what and by when
Adjournment: Meeting was adjourned at 4:30pm
ARIEL ZOHAR
S3432276@student.rmit.edu.au
0425872296
CALISTA GOH
S3455261@student.rmit.edu.au
0427067311
TAN YULING (ALLYSSA)
S3456990@student.rmit.edu.au
0437021294
YOONSU KIM (SUE)
S3470594@student.rmit.edu.au
0490496433

4. WIP
REPORT.
No.Person(s)Job DescriptionStart DateDue DateStatusNote(s)Next Action1Tan Yu LingCreate MinutesCompletedN/ACreate WIP2All TeamExploring creative options. Each to come up with at least 3 executions. CompletedN/ATeam Review adjusting and finallising best ideas. 3Tan Yu Ling, Calista GohCreate WIPThursday 28th August Monday 15th SeptemberCompletedN/AConstantly update4All TeamTarget Audience ResearchCompletedN/AFinalise SMP5All TeamFinalise SMPCompletedN/AEnsure that finalised SMP is used in finalising 3 creative ideas6All TeamFinalise creative ideasCompletedN/AFinalise Pitch for representatives7All TeamPitch creative ideas to representativesCompletedN/A8All TeamAmend creative ideasCompletedN/ACollate all work9All TeamDelegate work amongst the teamCompletedN/APreparation for execution10Tan Yu Ling, Calista Goh, Yoonsu KimPreparation for executionMonday 1st SeptemberFriday 7th SeptemberCompletedPrint Postcards, make cupboard vending machine, get food items ready, set up facebook pageExecution11Ariel ZoharStart on first part of campaign reportMonday 1st SeptemberThursday 4th SeptemberCompleted12Calista GohPosting in Facebook pageMonday 8th September Friday 12th SeptemberCompletedCollate all work13All team Pocket Recipe executionCompletedCollate all work14All TeamMug-a-meal vending maching ExecutionCompletedCollate all work15Tan Yu LingComplete campaign reportThursday 11th SeptemberFriday 12th SeptemberCompletedPitch slides16Yoonsu KimCampaign case study videoThursday 11th SeptemberSaturday 13th SeptemberCompletedPitch slides17Calista GohCampaign pitch slide Friday 12th SeptemberSaturday 13th SeptemberCompletedPreparation for team pitch 18All TeamPreparation for team pitchSaturday 13th SeptemberSunday 14th SeptemberCompletedPrint out necessary stuffs for submission19All TeamTeam pitchCompletedFriday 29th AugustThursday 28th August Friday 29th AugustFriday 29th AugustWednesday 10th SeptemberThursday 11th SeptemberMonday 15th SeptemberThursday 28th August Thursday 28th August Thursday 28th August Thursday 28th August

5. contact report
attendees
from
cc/distribution
meeting date
subject
ARIEL ZOHAR, CALISTA GOH, TAN YULING, YOONSU KIM
WOWEL AGENCY
KERIN ELSUM
29TH AUGUST 2014, 11AM
PROMOTE HEALTHY EATING AT RMIT
RESPONSIBILITY: Ariel Zohar, Calista Goh, Tan Yuling, Yoonsu Kim
DATE: 29th August 2014
ACTION: Background
Meeting with Clare to share our ideas for Healthy Eating in RMIT, and to receive feedback and make changes to them.
RESPONSIBILITY: Ariel Zohar, Calista Goh, Tan Yuling, Yoonsu Kim
DATE: 29th August 2014
ACTION: Specific Topic
We have come up with a few ideas to promote healthy eating in RMIT.
• Giving out postcards to students, containing easy, quick and cheap
recipes for healthy eating. These will contain how much it cost, the
calories, etc.
• Collaborate with RUSU during their free breakfast hand out every
Wednesday, to hand out these postcards.
• Have a vending machine for 5-mins-meals-in-a-mug. It will also include
the recipe for it, how much it costs, calories, etc.
• Create a Facebook page called RMIT Recipes where we can share
healthy recipes, which also allows for other students to share theirs.
Clare have feedback that it might be impossible to get a vending
machine in the given timeframe. Thus, we have altered the idea into a walking cupboard vending machine that gives out meals-in-a-mug.
RESPONSIBILITY: Ariel Zohar, Calista Goh, Tan Yuling, Yoonsu Kim
DATE: 29th August 2014
ACTION: Summary of next steps
• Agency to proceed with RMIT student project grant, create collaterals
(postcards and cupboard vending maching), execute ideas and evaluate
success of campaign.
• Client to look over student grant to approve/reject grant. Additionally,
client can send out blast on RMIT Facebook about Vending machine
stunt to gain more exposure of event.

6. Vowel
V
campaign report
FOR RMIT STUDENT SERVICES

7. 1
2
3
4
5
6
7
8
9
10,11,12
13
13
13
13
14
15
15
16
17
Agency introduction
The Problem
Research Findings
Objectives
Target Audience
TARGET AUDIENCE PROFILE
THINK, FEEL, DO
Single Minded Proposition
Big Idea
Visual Image and Copy Line
Implementation
RMIT RECIPES
POCKET RECIPES
MUG A MEAL
Evaluation
Media Timeline
Further Ideas
Results
Salutations

8. Vowel
V
The building blocks of all sentences are made up of vowels. You know that and we know that. At Wowel advertising agency, we look to solve problems from all angles and let our ideas and solutions “wow” you. This is how our people at Wowel advertising agency work. Vowels are our creative concepts and we emphasize our vowels more than any other letters.
We are wowel.
Please, let us WOWel you!
“
”
1

9. 2
There is a growing concern regarding students at RMIT not getting enough nutrition to maintain a balance diet. RMIT Student Services is worried that these students are not looking after their own health and this can lead to negative impact on their physical and mental wellbeing.
Students at RMIT are skipping meals and buying cheap, greasy foods at the expense of choosing a
healthier option. Furthermore, this
issue is exacerbated upon stressful
academic periods of the year, especially
when students are rushing to meet
deadlines or studying for exams.
Students may choose to eat
unproductive food for effective study, hence, this does not allow for
long-term concentration or sustained energy. Some students may find it even easier to skip meals and forget about
healthy eating, however, this is when
their body needs good nutrition the most.
THE PROBLEM

10. 3
Research Findings
Research by the RMIT Health Promotions Unit (HPU) by student researcher Maria Boelen found in 2010 that amongst 18-24 year old RMIT students has found that ‘the main barrier identified as
impacting on students preparing healthy meals was lack of time’ (Boelen, 2010) Boelen further noted that convenience, cost, taste and perceived nutritional value also played a significant role upon students decisions in choosing or preparing healthy foods.
One of the recommendations
Boelen discusses in the 2010
report is the need for further
information on preparing quick healthy meals, as over 30% of
students surveyed believed
preparing healthy food would take thirty (30) minutes or more on average to prepare a meal, even though this is not necessarily the case (Boelen, 2010). Hence, the stigma of “balance diet is time
consuming” needs to be broken down in order to change the
behaviour of these students.
Concern was also raised by the
author who described the
potentially catastrophic statistic of ‘approximately one third (of RMIT students) consuming an unhealthy meal from a fast food outlet as least once per week’ (Boelen, 2010).
Results also indicated that those students with a higher level of food preparation skills were more
likely to prepare healthy meals than those with lower skills (Boelen, 2010). Motivation is an important factor that affects learning and studies revealed that the main
reason given by young people for not preparing healthy food is that they are not interested in food preparation (Boelen, 2010). With this said, it is thus vital to educate these young people on food
preparation and cooking skills and foster interests to improve their health outcomes before they enter the early stages of independent living.
Furthermore, students also
responded positively to gaining more skills and knowledge with the greatest interest in purchasing healthy food on a budget. Websites and information booklets were the most popular suggestions for ways students would like to access food related information and develop skills (Boelen, 2010).

11. 4
objectives
1. To educate 75% of students to be
responsible for their own health and
wellbeing – not skipping meals and
eat healthily.
2. To change 50% of student’s
perceptions that preparing a
healthy meal is not time consuming.

12. 5
RMIT University students ages 18 – 25 years old, first time living away from home and independent.
Demographics
They are either high consumers of fast food or they just skip their meals when they are in school as it is easier.
Buyergraphics
They want to cook, but they find it too much of a
hassle especially when they have assignments pilling up. “Less time preparing for my meals means more time allocated for my work.”
Pyschographics
Target Audience

13. ”
“
6
Target audience profile: jesse
Hi, I am Jesse! I am 19 this year and I am living away from home, and YES to my newfound freedom!! There are certainly some pluses and minuses to this like how badly I MISS EATING MY MOM’S HOME COOKED FOOD. Every now and then I
get nagged on for not having a proper meal,
but
... it’s a little daunting to manage my own meals – even my friends agree! Especially when my assignments are starting to pile up, I don’t even have the time to shop, prepare the food and do the cooking! Even when I do have time to spare, I don’t even know what to buy!
Living alone and having a tight budget really limits on how much I can spend on my grocery and shopping. Once, I went grocery shopping, not only did waste 2 hours trying to figure out what to buy, I ended up buying junk food. So I usually go the easy way out – fast food! It’s fast, it’s convenient and although I know it’s not the healthiest and cheapest option out there, it beats skipping meal totally.

14. 7
NOW
FUTURE
THINK
I think that it is a hassle just to prepare a balance diet, especially when I am busy.
I feel that not having a balance meal is not a big deal.
I choose the easy way out - fast/junk food or skip my meals.
I think preparing a balance diet is easy and possible, even when I am busy.
I feel it is important to maintain a balance diet to protect my health.
I shop, plan and cook my own balance diet.
what does our target audience think?
Feel
Do

15. 8
It is not difficult to shop, plan and cook my own healthy and nutritious meal even when I am on a tight budget.
Single Minded Proposition

16. 9
Big Idea
Anyone Can Cook!
”
“
A core part of this strategy is the ability to share and communicate our students’ favourite recipes via social media – Facebook, with the proposed ‘RMIT
Recipes’ page. Content will be centred around the “Anyone can cook” theme with simple and nutritious meals featured everyday, with different themes
centred around university life including “Best foods for study”. By liking the Facebook page, they will not only get daily updates on recipes and fun facts that are tailored to
encourage healthy
eating, they can also share it amongst their friends.
Collaborating with RMIT University Student Union’s (RUSU) Healthy Breakfast program on Wednesday mornings will further enhance dissemination. Further recipes information will be given out through a postcard-sized pocket recipe that directs the students back to our Facebook page.
Alongside, dissemination will be a key concept to spread the word about our social media platforms to students. A guerrilla aspect of the campaign will help promote this service at RMIT by having a
human-mbile-healthy- vending-machine walking around high traffic areas of the campus, especially at study areas, delivering mug-a-meals whilst at the same time directing them back to our Facebook page.

17. 10
visual image
and copy line
Visually, we wanted our executions to be
visually stimulating and captivating towards our target audience – it had to be
something they would be inclined to keep or be attracted to. By doing so, it would enhance the awareness and memory of the executions, which will in turn, increase the number of likes for our Facebook page.
With the postcard-sized pocket recipes and mug-a-meal flyers, we designed them such that they were consistent throughout
the campaign. We chose to use bright and contrasting pictures for each recipe given, with the name of the recipe and the few
ingredients needed shown at the front. At the back, we included the exact measurements and instructions for the recipes. We also included the link to our Facebook page, to invite recipients to like it. Therefore, the recipe handouts are vital to our campaign, such that they had to be appealing and alluring to our target audience to keep them instead of throwing it away. They also served as a reminder to like our page.
The vending machine was another vital
aspect of the campaign. We made it as realistic and life-like as possible, with shelves and buttons included. The name of the vending machine – Mug-a-meal, was also placed at the top of the prop. On the sides, we also placed a little girl wearing an apron, who was baking, to signify our theme “Anyone can cook”.

18. 11
pocket
recipes

19. 12Baby CarrotsButterBrown SugarElbow MacaroniCheeseOatsFruits
human-mobile-healthy-
vending-machine
mug a meal

20. 13
Implementation
Facebook page
- rmit recipes
As our target audience are
students, they are usually tech-savvy and already have an existing Facebook account. Thus, we decided to set up a
Facebook page called RMIT Recipes (https://www.facebook. com/RMITrecipes) to reach out to them. By setting up a Facebook page, it allows for them to gain easy and convenient access be it on the go, or at the comforts of their homes.
With the Facebook page, we are able to post quick, easy and healthy recipes and food fun facts for them to view. During the implementation week, we posted three recipes on Monday, Wednesday and Friday, and food fun facts on Tuesday and
Thursday. Students who have liked our page are able to learn new recipes and fun facts to help them in their university life, and are also encouraged to share them with their friends.
Apart from us sharing our
recipes and fun facts, we also want students to share with us their all-time-favourite quick, easy and healthy recipes. Additionally, they can also show us pictures of their meals they have prepared with the recipes given with the hashtag #AnyoneCanCook. The idea of this is to create an RMIT community for students as well as staffs, to promote a healthy and well-balanced diet amongst the university campus.
Collaboration with rusu wednesday free breakfast
- pocket recipes
As RUSU promotes a healthy and well-balanced diet amongst students with their free
breakfast Wednesdays, it was a good opportunity for us to collaborate with them to reach out to students who tend to skip breakfast.
During the Wednesday of
implementation week (10th
September 2014, 9.30-10.30am), we went up to students who were there for the free breakfast to talk to them about a healthy diet. We asked if they usually skip breakfast, if not, what do they usually eat for breakfast. Most of them said they often skip their meals due to time constrains. Upon saying that, we responded by handing them postcard sized pocket recipes that are quick and easy to prepare, not to mention healthy and delicious, for them to try out at home (especially on days where there is no free breakfast in school). On top of that, we asked them to like and follow our Facebook page, RMIT Recipes, to get new recipes weekly. These pocket recipes also served as a reminder for them to like our Facebook page, in case they happen to forget about us when they get home.
Human - mobile -
healthy - vending -
machine
- mug a meal
Apart from recipes that students can prepare at home, we
wanted to show them that they too could prepare they own quick, easy and healthy meals in school. All they need is a mug (or in our case, disposable styrofoam cups), a handful of ingredients and a microwave oven for their Mug-a-meal. Thus, we created a human-mobile-healthy-
vending-machine to hand out these Mug-a-meals at common study areas and high traffic
student areas. The mug included all the measured ingredients and
instructions they needed to fill their stomachs.
This guerrilla stunt was carried out on the morning of 11th
September 2014, 9.00-10.00am. Students were either at the study areas doing their work or at the common areas walking to their classes. With that said, some of them had skipped breakfast as they were rushing to school, and were going to class on an empty stomach. While we handed out the mug-a-meal, we also invited them to like and follow our
Facebook page, RMIT Recipes, to get more recipes and updates. Our Facebook link was also
included in the instructions sheet to remind them to like our page.

21. 14
“
evaluation
”
The weeklong campaign for RMIT Student Services to promote a healthy and
well-balanced diet amongst the RMIT community was extremely successful with the three executions carried out. Although we cannot deduce that students are still having fast/ junk food or skipping their meals entirely, we are aware that they are equipped with new quick, easy and healthy recipes from the among of Facebook likes that RMIT Recipes have received in the past week.
As our main source of information is disseminated through the RMIT Recipe page, we are pleased that we have received a total of 204likes (measured on 13 September 2014) and is still continuing to increase, students continue to share the page with their friends. The average reach for each post is 130, which is a good amount in relation to the number of page likes.
rmit recipes
During RUSU’s Wednesday free breakfast period, we gave out a
total of 60 pocket recipes to RMIT students. This was a success as well, as students who received the
recipes showed a high interest in what we were promoting. Hence, it incited them to head to our Facebook page to like and share it with their friends.
In collaboration with RUSU, they also shared the RMIT
Recipes page on their page, which
contributed heavily to our page likes.
pocket recipes
During the hour-long execution, we gave out 24 mug-a-meals to students to encourage them to lead a healthy and well-balanced lifestyle. This guerrilla aspect of the campaign was a huge success too, as it turned many heads and provoked a large interest in the mug-a-meal
vending machine amongst the RMIT community. Instead of us approaching the students, the walking
vending machine had created buzz and excitement such that the
students themselves approached us to find out what is it all about. This in turn,
garnered plenty of likes to the RMIT Recipes page and talks within the university.
mug a meal

22. 15
Create
minutesExplore
creative
optionsCreate
WIPTarget
audience
researchFinalise
SMP
Finalise
creative
ideasPitch
creative
ideas
to
representativesAmend
creatives
ideasDelegate
work
amongst
the
teamPreparation
for
executionsStart
on
first
part
of
campaign
reportPosting
in
Facebook
pagePocket
recipe
executionMug-­‐a-­‐meal
vending
machine
executionComplete
campaign
report
Campaign
case
study
videoCampaign
pitch
slidesPreparation
for
team
pitchTeam
pitch28293031123456789101112131415August
September
media timeline
further
A website or an app will be created that is free to access and can be viewed ‘on the go’ via laptops or mobile devices. It will contain short articles regarding
nutritional information and also cheap, healthy and quick food recipes that students and university staff can share amongst their friends. It will not only act as a sharing platform, this will also help build a community amongst students and university staff.
The social media aspect of this campaign can also be extended to various social media platforms such as Pinterest, Instagram or Twitter. A YouTube account can also be created to share videos to show that daily meals can be quick, easy and healthy.
ideas

23. 16
Results
Since the main barrier between students and a healthy and well-balance diet is the lack of time, our aim was to educate them that quick, easy and healthy meals do not take up a lot of their time and is essential for them to stay productive and alert at school. It was also noted in our insights that
students needed more information to preparing their meals. Thus, this called for growing concern as RMIT students are not getting enough nutrition to
maintain a balance diet, by either resorting to fast/ junk food to fill their tummies or skipping meals entirely.
A healthy and well-balanced diet was promoted
within the RMIT community through the
three executions, with the main source of
information coming from the RMIT Recipes
Facebook page. Awareness of the page was
promoted through the 60 pocket recipes as well as the 24 mug-a-meals, which directed
recipients towards the page. The page was also shared amongst friends, which gathered more likes in return.
Overall, the weeklong campaign was a huge
success even though we cannot deduce that students are eating healthily and not skipping their meals.
However, the success can be co-related to the 204 likes that the RMIT Recipes page had
garnered. With access and updates from the page, we are confident that the students are now better equipped with the information they need to prepare quick, easy and healthy meals. They can now build
towards leading a healthier and well-balanced
lifestyle that their bodies require with RMIT Recipes.

24. “
17
salutations
At Wowel, we aim for this campaign to
empower students with the vital
information and knowledge that they
need to be responsible for their own health.
“Anyone can Cook!” is designed in a way that build a community amongst students and university staff and is also diverse enough to appeal to a broader online community. The
social media platforms themselves are
easily sustainable and are also
highly sharable amongst everyone.

25. links
Report
http://www.slideshare.net/Calistag/ wowel-report
Presentation:
http://www.slideshare.net/Calistag/ wowel
Case study Video:
http://youtu.be/Yf5UDcj9gfU

26. “
ariel zohar
Ariel is a people person and is confident in speech. However, I feel that he puts little effort into his schoolwork as he has placed a higher priority on his extra school curriculum activities. This made it difficult to plan our meeting times and executions durations were time restricted. In light of this, I think that he should make school a priority on top of others. Additionally, he is usually late in submitting his assigned tasks, which causes delay and inconvenience to the project. Overall, Ariel has been distracted due to his elections. I wished that his contributions could have been greater whilst meeting given deadlines.
Written by Yuling
Ariel is people oriented however, it is also an issue as this resulted him in being distracted most of the time. He insulted me even though I did most of the work, including his and I feel it was really uncalled for even though we had come to a compromise after he still did not apologise for that. I felt that he was hitching a ride on us for this project, as the main bulk of it was not done by him even though this was a group project. His priority for this project was not high as the rest and overall, I wished he had contributed way more and be a better team player. Additionally, he can work on his timing in completing his work as this caused alot of delay towards the project and held us back a few times. I think that his attitude can improve if he was more involved into the project. It was quite an unpleasant experience to work with him.
Written by Calista
He was very cheerful member of our group. He was good at communication with others. But maybe next time he could be more focus on the project and contribute more like the rest of the team.
Written by Yoonsu

27. “
Calista is an extremely creative and talented girl. She has designed our
report and slides professionally for our pitch. She was also in-charge of the pocket recipes and creating the vending machine. She is
always on task and takes utmost responsibility in every thing she does. Overall, Calista has contributed enormously to this project.
Written by Yuling
She was a great member of our group. She is creative and smart
person who have communicated many great ideas for our
campaign. Her creative executions were also amazing and she put great effort on this project. Overall she was good person to work with.
Written by Yoonsu
Calista is a natural leader, however on occasion she is unable to properly participate as a team player. On one occasion in particular I felt I was being bullied into attending an alternative time from our team’s original agreed meeting schedule. I was very hurt and upset at Calista’s unreasonable demands and felt like I was being blackmailed if I didn’t attend the team meeting as she threatened to claim if I didn’t attend she would inform the tutor that I was doing no work, when she knew I couldn’t make the proposed changed time. I am disappointed that this has been escalated to the tutor at this stage. Besides this incident I have found her to be a hard-worker and has an eye for detail and excellent social media skills, which is extremely valuable for any good, functioning team.
Written by Ariel
Calista Goh

28. “
Yuling is a valuable team member of our group and as our group account director, she takes charge and has good leadership skills. She kept everyone in place and got all the necessary work done. She stepped up from the last project from being part of the creative team to taking charge. Overall, she contributed a lot towards this project.
Written by Calista
Yuling was a valuable member of our group. She was good at organizing and planning things. She has a good communication skill and contributed a lot in this project. She was great to work with.
Written by Yoonsu
Yuling contributed a lot to the team and clearly had a lot of knowledge in the healthy food subject area. Her ability to come up with excellent creative ideas was impressive and was her ability to work with the team. She was great during the executions in speaking to students and handing out recipe information as well as general overall promotion of the campaign. One slight area Yuling could work on improving is being more prompt to meetings, other than that she was also a delight to work with, although often had limited patience and did not seem to enjoy completing the project as much as others.
Written by Ariel
Tan Yuling

29. “
Yoonsu is a very enjoyable and easy person to work with. Her cheerful personality has lifted the team spirits. She has done a fantastic job for our campaign case study video. She takes initiative and pride in her task, and also finishes them before the deadline given. Overall, Yoonsu has contributed a lot to this project.
Written by Yuling
Yoonsu is a fun and cheerful person to work with. Her contribution towards this project was commendable and she is very easy to work with. From the last project, she continue to wow us with her execution of the videos and directing them.
Written by Calista
Yoonsu took on the project in an excited and professional manner and was a delight to work with. She participated fully in all the stunts and you could see how much she enjoyed completing the assignment. She is clearly talented, and managed to overcome her shyness when speaking to students about our project. Yoonsu also created a professional and enjoyable case study video.
Written by Ariel
Yoonsu Kim