By Bob Mackenzie

1. S
Why Do Artists Use
Social Media?
By Bob Mackenzie

2. The Audience
As you can see from the graph below, there is a total of 1.79 billion Facebook users
worldwide (according to Statista). If you are a band the main goal is to increase the
amount of people who listen to your music, so it would only be logical to join a
platform in which millions of people can support you. When bands are on social media
their fans share posts etc, meaning that more people discover your music, increasing
the total number of fans. Besides, these are just the stats for Facebook, if a band is
on Facebook, Twitter, Instagram, Snapchat, etc, then their number of fans could
potentially increase dramatically.

3. The Connection
Being on a social media site is another way for the bands to
connect with their fans. This makes the band more likeable
and encourages more fans to follow as it’s a way to keep
update with what the band are up to. Artists can respond
directly to fans and give supports a more personal insight in
to their lives.

4. Further Positives
Not only can artists use their social
media platforms to interact, but they
can also use ‘post boosters’ to promote
their brand and marketing campaigns.
Musicians often sponsor their own
posts, paying an amount of money to
increase the reach of the post
(increasing the amount of people who
see your post). This expands the
amount of people in your audience and
encourages bands to sign up to social
media.

5. How do bands use social
media?
Pretty much all bands use social media the same way, just with their
own writing style. The most common topics when posting are to do
with their gigs, music releases, photographs or just general funny
things about the band members. Bands tweet or post a Facebook
post almost everyday, keeping their fans fully updated.

6. How We Used Social Media
As we were aiming for a professional looking band, we used
our social media just like indie rock bands do – promoting
gigs and news about our music.

7. Does Social Media Link Our
Products Together?
Our social media absolutely links everything together, we
have used the platforms to display all 3 products, used the
band logo as our profile picture, and used a band image for
the background of our page. If a fan was to visit our social
media pages they would instantly be able to see the themes
of our brand identity – it also gives us a platform in which we
could promote our brand identity too.