2. proposal fmp 2018

1. Proposal
1
Working Title:
Politics Made Simple
Audience:
I have decided to aim my product at middle aged people, aged between 45-64 , I have chosen to
aim it at this audience, because my product is a radio documentary based on Brexit and I feel as if
middle aged people will be very interested in listening to the documentary, I also feel at that age
they will be very up to date with current affairs and definitely Brexit. Therefore I think that they will
want to listen to my documentary to understand both sides. I have also aimed it at people of this
age range because I know that the final decisions on Brexit will still affect middle aged people, I
have decided to aim my product at both male and female, because I think that both genders will be
interested in the topic of my documentary, and I know that they will have many views on it. I have
also decided to aim my product at all social statuses and different backgrounds, I have done this
because, I feel as if everyone should have the chance to listen to my documentary. I have decided
to aim my product at people in the AB and C1 category, because traditionally the people within
these categories are interested in politics and current affairs. I would also speak to my audience in
a more relaxed and informal way. I also know that the type of people in my target audience are
predominately left wing, they have a monthly income of £1,000 and they live in the London area. I
will be aiming my product at NRS grade B (middle class) I have decided to aim it at this group
because, after conducting research I have seen that a lot of middle class people voted (30.7%) I
think my content will attract the middle class people, especially my interviews within my
documentary. I have decided to aim my product at “Belonger” psychographic because a belonger
are community oriented and refer products to being produced in the UK and after conducting
research I have found that that sounds very much like the middle class group that I have decided
to aim my product at. I will also make sure that I include certain sound effects and music that will
attract males wanting to listen to my product, and I will make sure that I include an interview with a
female to attract females wanting to listening to my product.
Rationale (approx. 100 words)
Looking back at this year so far, I have acquired a lot of new skills, especially with in software,
such at Adobe Audition. I have done a number of different units, throughout the year. The units
that I have done were not in the area of that I want to specialise in, but by completing them it has
shaped the product and area that I have now chosen for my Final Major Product. For example I
studied a film unit, where during the project I had to edit the film that I had made in Premiere Pro,
because I had done this, this then paved the way for me wanting to do an audio based project for
my Final Major Project. Because I feel as if audio editing is something that I am good at and I feel
comfortable using the software, a few weeks ago I got introduced to the software Adobe Audition,
and I feel as if I picked up skills straight away. By taking away the audio editing side of the film
unit, this will have direct impact upon my product, because I will use the same tools when
producing my Final Major Project and even new ones.
Project Concept (approx. 200 words)
For my Final Major Project, I have decided to create a radio documentary, based on Brexit. I have
chosen this topic because I feel as if it is very relevant, and also because of the age range that I
fall under, that will then help me explore different views and opinions for people my age. I am also
going to create a logo for the radio station my documentary will be broadcast on. I have decided to
create a logo because I feel as if it will look very professional and stick out to my target audience.
To create these products, I will have to do a lot of research in different areas, and look at a number
of pre-existing products. Such as already produced radio show logos, and look at already
produced radio shows that are based on my topic. I have already done a lot of research in to pre-
existing products, and have found a collection of different radio shows based on Brexit, produced
by BBC Radio 4. By listening to these shows I have managed to look at all of the different technical
aspects, such as sound effects, language, music, flowing of the show.

2. Proposal
2
Evaluation (approx. 50 words)
I plan to evaluate my work in a number of different ways, at the end of my Final Major Project, I will
explain and go in to detail about the strengths and weaknesses, within each part of my project, for
example I will discus the strengths and weaknesses of my research and also talk about any
improvements that I could of made, if I had been given more time, and also talk about any
improvements that I would make on my products, had I been given more time. I also try to proof
read my work and look back at it throughout the course of the week, to ensure I have done my
best in including all of the points and different aspects that I needed to.

3. Proposal
3
Schedule
WEEK OVERALL PLAN SPECIFIC TASKS
1 Initial Response +
Proposal
 The Initial Plans
consists of me
generating several
ideas in to the shape
of a mind map, after I
have done that I
discus my final idea in
detail and talk about
all of the elements
within it. I also make a
Mood Board, this
consist of a number of
different images
where I could get my
inspiration. My
Proposal consist of
me discussing in
great detail about the
product that I plan to
create, also I put
forward who I want
my product to be
aimed at, the
audience. Also I go in
to great detail about
the social status,
gender, age and
psychographic of my
audience.
2 Product + Audience
Research
 The Research,
consists of me
researching a number
of different pre-
existing products that
are similar to the
product that I plan to
make, I also create
several questions and
turn it in to survey for
my audience to take
part in, this allows me
to gather information
and understand my
target audience more.
I also create a
number of interview to
get a different
response, this allows
me to broaden my
research.
3 Production Experiments  Production
Experiments, consists
of me making a mock
up of the products

4. Proposal
4
that I want to create in
my final weeks of
production. This gives
me a great chance to
get a hands on
experience with the
software that I would
be using.
4 Pre-Production and
Planning
 Pre-Production and
planning consists of
me planning my
product, making a
template. Also I will
be discussing the
health and safety
aspect that may occur
when I’m creating my
product. I also will talk
about the different
recourses that I will
need to create my
product. My planning
gives me a great
chance to plan down
to the last detail of
what I want in my
production, for
example, when I will
be carrying my
production on, in a
studio, on location
ect.
5 Production  I have five weeks,
completely dedicated
to production. In the
first week I will be
going out to record
my interviews, to do
this I will be using a
voice recorder.
6 Production  The second week, I
will be starting to
create my logo, to do
this I will be using the
software Photoshop.
During this week I will
also be exploring the
different colours that I
could use.
7 Production  The third week, I will
be editing my
interviews; to do this I
will be using the
software Adobe
Audition. Also during
this week I will be,
looking at a range of
different sound effects
and creating my own

5. Proposal
5
jingle to then go on
and edit.
8 Production  During the fourth and
final week, I will be
looking closely at
each product, and
seeing if there is
anything that I can
add, to improve them.
9 Evaluation  Evaluation, consists
of me discussing the
strengths and
weaknesses of each
stage of my
production, and also
discussing any
improvements that I
could of made if I had
been given any extra
time to work on my
products.
10 Development +
Contingency
 In the tenth and final
week, Development
and Contingency,
consists of me,
looking at the different
aspects of my
production, such as
health and safety, and
also talking about the
different resources
that I will be using,
such as software,
Premiere Pro, Adobe
Audition and
equipment, voice
recorder, scripts.
Bibliography
At least 7 sources total and should include books, videos/films/video games, magazines and
newspaper articles etc.
1. Bradley, K (2018) Target Audience Research Survey (conducted on 13/4/18)
2. Roberts, J. (2018) Target Audience Interviews (conducted on 13/4/18)
3. BBC4 (2018) Brexit: A Guide for the Perplexed Episode 4, Broadcast 22/02/18
4. BBC4 (2018) Brexit: A Guide for the Perplexed Series 2, Broadcast 10/11/17
5. BBC4 (2018) Brexit: A Guide for the Perplexed Series 2, Broadcast 6/11/1
6. LBC (2018) The James O’Brien Show:Brexit ONE YEAR TO GO, Broadcast 29/418
7. Cowburn, A (18th October 2017) Young people ‘bemused, angry and resentful’ about EU referendum
result find LSE report. https://www.independent.co.uk/news/uk/politics/brexit-latest-news-young-people-
eu-referendum-result-lse-reaction-bemused-angry-vote-leave-a8006226.html. Last accessed 27th April
2018.
8. Anon. (23rd Febuary 2014) Social Grade A, B, C1, C2, D, E, http://www.ukgeographics.co.uk/blog/social-
grade-a-b-c1-c2-d-e. Last accessed 1st May 2018.