How to add more value in sales conversations using social media.

1. www.dlt.com
Value in Social Selling:
Why you can’t ignore your social platforms
@DaveRubal
@Gdanoff
@Edyn14
#DLTPowerof1

2. Why Social Media?
• Social Proof
• Social proof, also known as informational social influence, is a
psychological phenomenon where people assume the actions of others
in an attempt to reflect correct behavior for a given situation.
• Social Currency
• Social currency is a common term that can be understood as the
entirety of actual and potential resources which arise from the
presence in social networks and communities, may they be digital or
offline.
• Social Listening
• Social listening is the process of monitoring digital conversations to
understand what customers are saying about a brand and industry
online.
Twitter @Edyn14
#DLTPowerof1

3. Question: Is business
personal or social?

4. What’s your social selling roadmap?
• Understand your own value to your customers
• Understand DLT’s value to your customers
• Get to know your customers’:
• Agency pains.
• Social voice.
• Ahhhh, so now what is your, ‘association to the topic?’
• Combine the two!
Twitter @Gdanoff
#DLTPowerof1

5. Formula for making it
personal and social?

6. All you have to do is R.I.S.E.©
• Respond. Quickly, with knowledge and something extra.
• Invest. Time to know your customer before you call them.
• Study. What are your customers and vendors social media
presence?
• Engage. Now you can match their needs with DLT value.
Twitter @Gdanoff
#DLTPowerof1

7. Be Social AND Personal
in business !!!!!

8. The Basics
• Profile
• Presence/Brand
• Conversation
• Content
• Trends
Twitter @DaveRubal
#DLTPowerof1

9. Relevance
• Connections - Your Network
• Common Interests
• Thought Leadership
• Topic Related
• Sales & Account Strategy
Twitter @DaveRubal
#DLTPowerof1

10. Get Started!
 Start and/or Complete your profile in Linkedin and Twitter
 Follow DLT, our leaders and employees
 Like/Share/Retweet all DLT posts
 Use #hashtags to start or participate in conversations and topics
 Use @ mentions to increase your network
 Be Responsible and Have Fun!
Twitter @DaveRubal
#DLTPowerof1

11. Call to Action:
Take your sales at DLT to new
heights!

12. Calls to Action!!!!!
• Set up your LinkedIn profile.
• Connect with all/as many DLT employees as you can.
• Join the DLT Social Army
• Email Kaitlyn.Cotter@dlt.com
• Start sharing content to your audience(s).
#DLTPowerof1

13. Have fun with it!
Now you try!