The document provides tips for designing a simple yet memorable logo. It recommends keeping the logo design unique, having a story or meaning behind it, being versatile across different contexts and colors, avoiding trendy designs that may date quickly, and including the business name if possible. The logo should create a positive first impression of the company it represents.

1. Tips
for
DESIGNING
a
LOGO
Presented
By:
199.design
1

2. A
company
logo
is
a
symbol
of
your
company's
idenEty.
It
is
a
visual
representaEon
of
everything
your
company
stands
for.
It
creates
your
customers'
first
impression
of
your
company.
So,
You
should
be
careful
when
you
design
a
logo.
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3. A
simple
logo
allows
for
recogniEon
and
to
be
memorable.
It
feature
something
different.
A
logo
is
tesEng
your
illustraEon
and
typography
skills,
your
design
insights
and
presentaEon
sense.
It
does
not
require
brands’
name,
but
we
can
find
its
idenEty.
A
complicated
logo
is
difficult
to
idenEfy
and
fails
to
engage
the
audience.
A
logo
is
a
symbol
for
your
company.
So,
keep
it
simple.
make
a
SIMPLE
logo
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4.
make
it
UNIQUE
People
idenEfy
your
business
by
your
logo.
You
do
not
want
to
give
any
bad
idea
about
your
company
upon
the
1st
glance.
So,
you
need
a
fresh
and
completely
unique
logo
for
your
company
that
makes
people
posiEve
about
your
company.
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5.
make
sure
your
logo
HAS
a
STORY
Every
good
logo
has
a
story.
Beyond
a
simple
sketch,
strong
logos
are
filled
with
both
obvious
and
hidden
meanings.
Make
sure
that,
your
logo
has
a
story.
So
that
when
people
come
to
visit
your
company
and
see
your
logo,
they
get
an
idea
about
your
business.
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6.
logo
APPEAL
DIFFERENTLY
to
audiences
If
your
logo
stands
out,
then
it
will
get
more
views.
Your
logo’s
design,
art,
facility
and
applicaEon
will
help
your
business.
So
you
should
concern
your
logo
design
is
well
enough
to
make
people
interested
about
your
business.
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7.
make
your
logo
design
VERSATILE
VersaElity
is
a
long
way
to
make
a
logo
design
popular.
If
it
looks
great
only
on
posters
,
it
will
not
be
popular.
It
should
look
good
in
every
color
and
place.
The
versaElity
usage
of
a
logo
design
helps
your
business.
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8. Colors
pale_e
is
one
of
the
most
important
part
for
a
logo
design.
Colors
give
meaning
and
communicaEon
ideas.
A
good
logo
is
versaEle.
It
can
provide
clients
with
a
true
single
color
version.
It
is
important
to
remember
why
and
where
the
logo
will
be
used
for.
focus
on
your
LOGO
COLOR
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9.
create
a
SMART
logo
Your
logo
must
be
worth
noEcing.
On
first
look,
it
should
portray
the
brand’s
idenEty.
Your
logo
should
also
be
giving
suggesEve
meanings.
If
you
are
talking
about
an
umbrella,
it
links
to
weather.
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10. Trends
are
subject
to
changes.
You
should
avoid
to
give
a
trendy
look
in
your
logo
that
may
go
out
of
style.
AVOID
TRENDY
looks
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11.
It
will
great
to
add
your
business
name
in
your
logo
so
that
your
logo
can
reflect
your
business
name.
Suppose
your
company
name
is
199.design
then
put
199
in
your
logo.
It
will
give
you
specialty
and
your
logo
will
be
more
a_racEve.
BUSINESS
NAME
in
logo
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