These are the Slides from the B2B Marketing Expo talk I did about Social Selling: How LinkedIn and Twitter can increase sales. The talk is based on my new book: Converting Conversations to Customers: The Essential Guide to Social Media Sales Success which will be published shortly. Contact me if you want further information.

1. Social Selling:
How LinkedIn &
Twitter can increase
Sales
@NickyKriel
#b2buk

2. 90% of Buyers start online

3. 86% of B2B IT buyers use social
networks and content to help their
buying decision
Source: IDG Connect 2014

4. 78% of Sales
People using Social
Media outperform
their colleagues
Source: Forbes – The Future of Social Selling

5. #1 Attract

6. Personal
Branding

9. Creating your own Content

10. Content
• Needs to fit in with the
stage of the customer’s
buying journey
• Needs to answer
customer’s questions
• Needs to be helpful and
interesting

11. When you share (other people’s content)
You get more benefits than cheap content

12. #2. Discover

13. Monitor for Mentions

14. Find out more

15. If you never listen….
How will you know when
people ask friends to
recommend products or
services that you offer?

16. Search

19. #3. Nurture

20. You don’t ask for marriage
on the first date!

21. Nurture by….
• Engaging
• Conversations
• Helping
• Introductions
• Staying Top of
mind

22. Small gestures

23. #4. Convert

24. #5. Measure

25. Any Questions?
Get in Touch
LinkedIn: Nicky Kriel
Twitter: @NickyKriel
Email: enquiries@nickykriel.com
Phone: 01483 322033
nickykriel.com
Or anywhere on Social Media