10 places to find your audience - prepared by 199.design

1. 10 Places
To Find
Your Audience
Prepared By 199.design

2. BLOGS
Start with blogs you know about that are
relevant to your audience and occasionally
curate other content from around the web.
(Many blogs regularly publish roundups of
what they’ve been reading or interesting
news links.) Follow these links to broaden
your horizons. Then, choose a few favorites
and start leaving substantial comments,
making sure to link your user name to the
best landing page you have for that
audience. If you’re a strong writer, pitch
guest posts to blogs that are an especially
good fit for your niche.
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3. CONFERENCES
Conferences are a natural place to connect,
but don’t rely solely on making the rounds
and handing out business cards. For best
results, try to get a spot on a panel or as a
presenter.
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199.design ~

4. FACEBOOK GROUPS
While logged into your personal account,
browse Facebook’s lists of Suggested
Groups, Local Groups, and Friends’ Groups,
all geared toward your interests and
activities. Depending on the group’s
purpose, you can post about what’s
happening at your business and prospect
for clients directly, or simply establish a
presence as a helpful contributing member.
~ We design modern websites at budget prices.
199.design ~

5. LINKEDIN GROUPS
Find relevant groups to join and respond
thoughtfully to discussion threads to
establish your expertise. If your business is
a p a r t o f t h e s o l u t i o n y o u ’ r e
recommending, feel free to mention it.
~ We design modern websites at budget prices.
199.design ~

6. MEETUPS &
OTHER EVEN†S
Many potential clients may be right in your
local community. Look for events that
attract your desired audience (Meetup.com,
local media sites’ event listings, and
Eventbrite can point you in the right
direction) and explore how you can become
a part of them in the future by contacting
the organizers. Perhaps you can share your
skills by hosting a mini-class, or contribute
a product sample to goodie bags.
~ We design modern websites at budget prices.
199.design ~

7. MEDIUM
On Medium.com, comments aren’t just
footnotes at the bottom of the page. Part
publishing platform and part social
network, Medium encourages readers to
post in-depth responses and leave
highlighted notes on other writers’ work. If
you’re a blogger, a mix of publishing (or
republishing) your own work and actively
responding to other thinkers your audience
reads can get your name and your site in
front of new eyes.
~ We design modern websites at budget prices.
199.design ~

8. QUORA
On Quora, anyone can ask a question and
get it answered in depth from users with
experience in that area—who include
everyone from high-profile tech and money
writers to business owners and everyday
people who have led interesting lives. Find
and follow topics that matter to you and
start answering questions within your area
of expertise. Users upvote the answers they
find helpful, which can get plenty of eyes
on your detailed profile page and the
website or landing page you link to there.
~ We design modern websites at budget prices.
199.design ~

9. TRADE SHOWS
If you have a booth or a sponsorship at a
trade show, make your presence as
welcoming and interactive as possible. Let
people try your product, try an activity or
mini session of the services you offer, or
take home a creative giveaway that gets
them excited about your company’s
possibilities. At your table, try preloading
an opt-in page on a tablet so visitors can
join your email list and receive something
valuable to remember you by the next time
they open their inbox.
~ We design modern websites at budget prices.
199.design ~

10. TWITTER
Twitter makes it extremely easy to know
your audience better by viewing who they’re
following. In addition to retweeting and
responding to influencers in your field,
explore popular hashtags to join larger
conversations. Keep an eye out for Twitter
chats, too: conversations held via tweet by
a host account on a particular topic.
~ We design modern websites at budget prices.
199.design ~

11. WEB FORUMS
Where does your audience go online when
they’re trying to solve their problems? Many
forums exist for this purpose, from giants
like Reddit on down to niche message-
board sites. You won’t want to directly
promote your business here, but you can
and should make clear who you are and
what you do whenever you post a helpful
response.
~ We design modern websites at budget prices.
199.design ~

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