Social Media Strategy for your business

1. Social Media Strategy
2013
ZC Social Media

2. Social Media Marketing

3. What is Social Media?

4. Just Like A Networking Event!

5. More Traffic?

6. Target influencers

8. Four Main Platforms

9. What Social Media Platform???
Your Social Media Strategy will determine this!

10. What is a Social Media
Strategy?

11. Like a Business Plan

12. Social Media Strategy

13. #1 – Determine Your Goals and
Objectives
• Understand your social media goals and objectives and how
they tie into your business goals
• Keep it SMART (goals)
• Specific
• Measurable
• Attainable
• Realistic / Relevant
• Timely

14. #2 – Define Your Target Market
• Do your research, and more research!!
• Business 2 Business
• Business 2 Consumer
• Where do they hang out?
• Look at the main four social media sites
• Where are your competitors present and engaging?

15. #3 – Key Centre Of Influencers
• Key Influencers – a lot of credibility in your industry
• Look for main industry people
• Use klout
• Make a list of influencers who are relevant to your business
• Subscribe to blogs
• Setup your RSS Feeder

16. #4 –What are your competitors
doing?
• Check all the social media platforms
• Where are they engaging?
• How are they engaging?
• What are they engaging with?
• What response are they getting?
• What do you like and dislike about their activities?
• What could you mirror of the bigger brands?

17. #5 – Content & Campaigns
• Content Strategy Template
• Blogs
• News Websites
• Industry websites
• Associations
• Themes

18. Zoe’s Content Strategy
Conversation Articles
Tips Promotion
Content
Strategy
© ZC Social Media 2013

19. #6 – Time Management
• What time are you going to allocate to your social media
activities?
• What tools will you use to be time efficient?

20. #7 – Measure Results
• Measure your monthly success
• Make sure its consistent with your business goals and
objectives
• Use tools to produce these results for you.
• Keep a monthly record
• Have an action plan!

21. Tools To Use

22. #7 – Analyse and Improve
• Analyse social media campaigns
• Adapt any new findings
• Improve your strategy for the following month
• What is working and what isn't working?
• Use your Action Plan!

23. In Conclusion
• Social Media Strategies vary for every business and industry
• Strategy not a tactic
• Without a social media plan you will become overwhelmed
and your efforts will fail