#1 – Determine Your Goals andObjectives• Understand your social media goals and objectives and howthey tie into your business goals• Keep it SMART (goals)• Specific• Measurable• Attainable• Realistic / Relevant• Timely
#2 – Define Your Target Market• Do your research, and more research!!• Business 2 Business• Business 2 Consumer• Where do they hang out?• Look at the main four social media sites• Where are your competitors present and engaging?
#3 – Key Centre Of Influencers• Key Influencers – a lot of credibility in your industry• Look for main industry people• Use klout• Make a list of influencers who are relevant to your business• Subscribe to blogs• Setup your RSS Feeder
#4 –What are your competitorsdoing?• Check all the social media platforms• Where are they engaging?• How are they engaging?• What are they engaging with?• What response are they getting?• What do you like and dislike about their activities?• What could you mirror of the bigger brands?
#6 – Time Management• What time are you going to allocate to your social mediaactivities?• What tools will you use to be time efficient?
#7 – Measure Results• Measure your monthly success• Make sure its consistent with your business goals andobjectives• Use tools to produce these results for you.• Keep a monthly record• Have an action plan!