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Social media strategy #digikent


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Social Media Strategy for your business

Published in: Business, Technology

Social media strategy #digikent

  1. 1. Social Media Strategy2013ZC Social Media
  2. 2. Social Media Marketing
  3. 3. What is Social Media?
  4. 4. Just Like A Networking Event!
  5. 5. More Traffic?
  6. 6. Target influencers
  7. 7. Four Main Platforms
  8. 8. What Social Media Platform???Your Social Media Strategy will determine this!
  9. 9. What is a Social MediaStrategy?
  10. 10. Like a Business Plan
  11. 11. Social Media Strategy
  12. 12. #1 – Determine Your Goals andObjectives• Understand your social media goals and objectives and howthey tie into your business goals• Keep it SMART (goals)• Specific• Measurable• Attainable• Realistic / Relevant• Timely
  13. 13. #2 – Define Your Target Market• Do your research, and more research!!• Business 2 Business• Business 2 Consumer• Where do they hang out?• Look at the main four social media sites• Where are your competitors present and engaging?
  14. 14. #3 – Key Centre Of Influencers• Key Influencers – a lot of credibility in your industry• Look for main industry people• Use klout• Make a list of influencers who are relevant to your business• Subscribe to blogs• Setup your RSS Feeder
  15. 15. #4 –What are your competitorsdoing?• Check all the social media platforms• Where are they engaging?• How are they engaging?• What are they engaging with?• What response are they getting?• What do you like and dislike about their activities?• What could you mirror of the bigger brands?
  16. 16. #5 – Content & Campaigns• Content Strategy Template• Blogs• News Websites• Industry websites• Associations• Themes
  17. 17. Zoe’s Content StrategyConversation ArticlesTips PromotionContentStrategy© ZC Social Media 2013
  18. 18. #6 – Time Management• What time are you going to allocate to your social mediaactivities?• What tools will you use to be time efficient?
  19. 19. #7 – Measure Results• Measure your monthly success• Make sure its consistent with your business goals andobjectives• Use tools to produce these results for you.• Keep a monthly record• Have an action plan!
  20. 20. Tools To Use
  21. 21. #7 – Analyse and Improve• Analyse social media campaigns• Adapt any new findings• Improve your strategy for the following month• What is working and what isnt working?• Use your Action Plan!
  22. 22. In Conclusion• Social Media Strategies vary for every business and industry• Strategy not a tactic• Without a social media plan you will become overwhelmedand your efforts will fail