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Top 10 Social Media Management Tools - October 2011


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Presented to a group of interior design professionals in Mountain View, CA hosted by Doreen Yun of Windows & Beyond.

This is a followup presentation to one I did back in the Spring - it has updated tools and I hope you find them valuable and useful!

Published in: Technology, Business
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Top 10 Social Media Management Tools - October 2011

  1. 1. Top 10 Social Media Management ToolsHow to Harness & Leverage the Power of Social Media Claudia Miro C.Miro Consulting
  2. 2. In Case You Haven’t Noticed...
  3. 3. It’s a Social Media World....
  4. 4. Disclaimer... I Am NOT an “EXPERT”! “I am still learning." -Michelangelo (1475-1564)
  5. 5. Who I Am• Claudia Miro - Entrepreneur, MarCom & Social Media “non-expert”• My Title (today) - CEO & Consultant, C.Miro Consulting (soon to be Market ME Consulting) • Marketing Communications • Social Media & SEO • Website & Blog Design & Optimization•My Passion - Supporting Entrepreneurs & Small Biz• My Background - Jane of All Trades :-)
  6. 6. Why I Am Here• Educate• Demystify• Share• Empower
  7. 7. What I Am Going to Share•Why it’s important to Business Owners• How & Why to manage your Social Media• Top 10 Social Media management tools• Tips for ongoing support & training
  8. 8. What is Social Media• “Social media is an evolution in conversation technology that started with its ancestors; the telegraph, the telephone, email, and instant messaging.” ~Daniel DiRico, BTecha• A way to communicate and engage with your customers in order to generate revenue.• It’s all about sharing information with your users and allowing them to engage and interact.• Just another facet of marketing and customer service • Social media, by itself, will not help you!!!
  9. 9. Social Media provides the tools to market to anaudience that wants to help tell your story, because you’ve been awesome at providing them with the service they deserve.
  10. 10. Social Media Core Values• Honesty “A social media• Relevancy outlet should• Value never promote• Commitment something that• Transparency does not exist”
  11. 11. Why Social Media is Important• It’s bringing back old school values! •Community •Loyalty (being a regular) •Word of Mouth• Opt-in vs. Forcing Your Brand• That’s where the people are• Your Customers USE IT!! • Your customers are talking about you - you should be in on the conversation!
  12. 12. Why it Scares People• It’s a generational thing• They don’t understand it • confusion = intimidation• Shift in Values • proprietary vs. open source • transparency = you can no longer hide! :-)• Hard to Measure
  13. 13. Why Social Media Management?• Manage & Monitor your online brand presence!• Manage & organize your social contacts and networks• Find new customers• Build loyalty through meaningful engagement• Measure success & optimize your social outreach• Save time & energy
  14. 14. How To Manage Your Social Media• Integration• Aggregation• Automation
  15. 15. Top 10 Social Media Management Tools
  16. 16. #1: Dashboards•Your social media “control panel”• Manage feeds, updates, and contact info across all profiles
  17. 17. TweetDeck• A personal real-time browser, connecting you with your contacts across Twitter, Facebook, MySpace, LinkedIn, Foursquare, Google Buzz and more.• Enables users to split their main Social Media feeds into columns allowing a broader overview of activity.• Filtered feeds create focused streams of information.• Free
  18. 18. TweetDeck
  19. 19. Seesmic Desktop 2• Another dashboard tool that integrates and aggregates your Social Media feeds such as Twitter, Facebook, LinkedIn, Ping.FM, Google Buzz, Foursquare and more...• Desktop, Browser, iPhone, application• Powerful integrations with other applications and software• Free
  20. 20. Seesmic Desktop 2
  21. 21. #2: Automators• Automate your blog posts and social media updates across profiles• Save time, energy & keep your profiles up to date with frequent activity
  22. 22. Ping.FM• Post/"Ping" to accounts on Twitter, Tumblr, Facebook, LinkedIn, MySpace, Bebo, Blogger and other networks directly from your account.• Can post through Ping.FM account, via email, or IM message to Gtalk or IM Bot.• Free
  23. 23. Twitterfeed
  24. 24. #3: Social CRM• Dynamic feeds of updates & info for all of your professional contacts• Manage feeds, updates, and contact info across all profiles
  25. 25. Gist• Gist (def ): the main point or part; the main point or meaning of something: the gist of an argument, Pronunciation:  jist .• According to their CEO: “Gist is an application that combines your inbox with the web to help you save time, and gain key insights, to help you build stronger business relationships."• Gist overview by CEO T.A. McCann on Vimeo
  26. 26. Why We Love Gist...• We like to stalk people ;-)• Removes noise from email alerts• Eliminates hassle of going to multiple services to get news and updates• Automates delivery and presentation of most important information about the contacts in your professional network.• It’s FREE
  27. 27. How Gist Works•Gist Works in a 4-Step Process: 1. Connects to all of the places where your contacts currently live 2. Stack Ranks those to see who is most "important" 3. Searches the Web for newssources such as Blogs, Twitter posts, Facebook Updates, etc. 4. Re-prioritizes all of this content so you can focus on whats most important about those people
  28. 28. #4: Digests• Your social media activity to your email inbox• Choose which profiles you pay attention to, what frequency, and when you read it
  29. 29. Nutshell MailNutshell in a Nutshell:Puts all of your social mediamessages in one email & choosewhat you want to respond towithout having to monitor eachsite individually.
  30. 30. #5: Marketing Dashboards•“Super Dashboards” - for business• Manage your business social media marketing activities, and analytics• Manage your online brand
  31. 31. HootSuite• Manages your Facebook, Twitter, LinkedIn, MySpace, WordPress, Ping.FM, Foursquare and Mixi profiles.• Designed to target individuals and small/medium size businesses• Gives you 5 Profiles and 2 RSS Feeds for Facebook and Twitter• 3 Different Pricing Packages: Basic (Free), Pro ($5.99/mo), Enterprise• Great for businesses that have more than one person managing social media
  32. 32. Why We Love HootSuite•Browser-Based• Simple, Smart Interface• Great Mobile Version• Incredible Tips and Support• Built-in Tracking• Ability to Add Team Members
  33. 33. SproutSocial• Allows businesses to efficiently and effectively manage & grow their social presence across channels and “turn social connections into loyal customers.”• A web application - integrates w/ Twitter, Facebook Pages, LinkedIn, FourSquare, Gowalla and other networks where consumers are engaging w/ businesses & brands.
  34. 34. SproutSocial• Powerful Features• Sophisticated, yet easy to use Dashboard• Affordable Pricing
  35. 35. SproutSocial Pricing• Professional Plan - $9/Month  • 5 Identities • All features of Business minus Location• Business Plan - $49/Month • 10 Identities • Location Features through Foursquare & Goala
  36. 36. SproutSocial Pricing• Professional Plan - $9/Month  • 5 Identities • All features of Business minus Location• Business Plan - $49/Month • 10 Identities • Location Features through Foursquare & Goala• Free 30 Day Trial:
  37. 37. SproutSocial Pricing• Professional Plan - $9/Month  • 5 Identities • All features of Business minus Location• Business Plan - $49/Month • 10 Identities • Location Features through Foursquare & Goala• Free 30 Day Trial:
  38. 38. MarketMeSuite• Manage your brand• Manage, schedule updates for & track various social media profiles• Integrates with various 3rd party apps such as Google Calendar, Smartphone Apps, etc.• Free
  39. 39. MarketMeSuite Features
  40. 40. #6: Personal Analytics Dashboard• Show off your social media self ;-)• One place to direct traffic, and track engagement
  41. 41.• Enables you to: • Give people one URL to get a sense of you, and how to connect on all your social profiles • Create a personal, dynamic profile page that points users to your content around the web • Understand how many people see your profile, where theyre coming from, and what they do on your page.
  42. 42.
  43. 43. #7: Research Tools• Find the information and people that are pertinent to you and your business• Leverage the immense amount of information on the web!
  44. 44.• “Social Search Platform” that allows you to track Trends & Analytics across Twitter• Amazing Market Research tool - Access invaluable information & real-time conversations in markets that you define• Refine information by date, keywords, geographical region, and sentiment (good/bad/both)• Not Free - Access packages to range in price from $9 a month - $99 a month.
  45. 45. Listorious• Twitter people search on the web• Find anyone by topic, region or profession• Powered by data from tens of thousands of list curators.
  46. 46. TweetGrader• Measures the Power & Authority (Influence) of your Twitter Profile• Search Top Users, Top Brands, Most Influential Users, etc. Do you know how Influential you are on Twitter?
  47. 47. #8: Analytics• Track & measure your social media and web marketing efforts• Refine and act in real time
  48. 48. Google Analytics• Website analytics have the power to show you how people found your site, how they explored it, and how you can enhance their visitor experience.• Google Analytics = top tool, and also FREE
  49. 49. Facebook Insights• Provides details for page administrators about how users interact with their business page
  50. 50. Crowdbooster• Helps you achieve an effective presence on Twitter and Facebook.• Shows you analytics based on numbers that are connected to your business and your social media strategies: impressions, total reach, engagement, and more.• Gives you the tools and recommendations you need to take action and improve each one of these metrics.
  51. 51. “We believe that effective use of social media is about creatingauthentic, engaging experiences with relevant users. There are no shortcuts or fully-automated solutions to connect with a realaudience. Our goal is to help you do the hard work of building aconnection with your fans by giving you insightful and actionable information about your social media presence.”
  52. 52. Other Analytics Tools• Hootsuite•
  53. 53. #9: Email Marketing Tools• BUILD YOUR LIST!• Manage your lists & send out professional looking, HTML emails• Manage the subscription & opt-out process for you• Incorporate social sharing and social publishing tools• Give you list building tools for your website & social media profiles
  54. 54. Constant Contact• Trusted Leader• Products: • Email Marketing • Event Marketing • Online Surveys
  55. 55. MailChimp•Free (up to 5,000 subscribers)• Fun• Fairly user-friendly• Very social media friendly
  56. 56. So Many Other Programs...•AWeber• Vertical Response• iContact• Benchmark Email
  57. 57. #10: Online Brand Management • Keep tabs on what people are saying about you and your business • Keep tabs on what people are saying about your competitors • Turbocharge your Search Engine Optimization
  58. 58. Google Alerts•Name• Business name• Domain name• Key words relevant to your business or industry• Your top competitor’s name as well!
  59. 59. Additional Resources• Check out these tools and implement them! (Handout)• Sign Up for “Social ME Bootcamp” - 1 Day Workshop• Connect With Me! • Web: • Email: • Social Media:
  60. 60. Thank You For Your Time ;-)