1. Social Media Best Practices
Salesforce.com Partner PR

2. The Social Revolution is Here
The social revolution is different than any other industry shift.
It’s faster and broader than anything we’ve ever seen and it’s
making a significant impact on all aspects of our society–
from our personal lives to political systems to the way
business is done.
4.5 Billion
Social users
Sources: Comscore, Morgan Stanley, Facebook, Twitter, YouTube, LinkedIn, Wikipedia

3. Sharing Content on
Social Media

4. Top 10 Social Media Mistakes
• Not having a social media strategy
• Talking only about your company or yourself
• Spamming!
• Using auto-Direct Messages (DMs)
• Too much talking, not enough listening
• Being transactional –become part of a community
• Friending people on Facebook without a relationship
• Sending mass LinkedIn requests without context
• Telling vs. showing – use visuals, link to content
• Losing focus – know your audience, post relevant content

5. Finding Good Content To Share
• Review the monthly Social Column in
Partner Newsflash
• Google Search
• Google Alerts
• Twitter Search
• Twitter Lists
• i.e. Robert Scoble’s tech influencer list
on Twitter
• Facebook Groups and Pages

6. Sharing Content - Monthly Social Column
• New social column in monthly partner newsflash
• Easily digestible content providing a snapshot of:
• Top influencers in tech and media
• Relevant topics happening in our industry
• Goal is to encourage engagement in the social conversations
that matter most to your business

7. How to Grow Your Social Networks
• Follow the people your influencers
and network are following
• Follow hashtags (#) related to your
industry
• Join industry groups on LinkedIn and
Facebook
• Understand your target audience and share content relevant
to that audience
• Set up topic profiles and follow influencers, customers,
prospects, competitors
• Join relevant communities
• Leverage relevant Twitter trending topics to reach a wider
audience

8. Social Media Etiquette

10. 1. Be Yourself
• Develop your own personal voice
– don’t speak in headlines
• Be completely transparent about
who you are and your
professional role
• If you make a comment that
relates to your business, disclose
the company you work for. It can
be as simple as saying, "I work
for ABC Company, and I ...”
• Stay fun – be a resource and a
source of entertainment at the
same time

11. 2. Keep It Classy
• Never say anything online you wouldn't
say to someone’s face, or wouldn't
want attributed to you on the front page
of the newspaper
• Don’t talk trash about brands or
competitors
• Thank people for following you and
follow back
• Avoid potentially controversial or divisive
topics like politics or religion. Don't use
language people might find offensive
• Know when to disengage; don’t feed
the trolls

12. 3. Engage by Adding Value
• Understand the way people use
each social network, before you
begin using it for business
• Use the 80/20 rule: If 80% of the
information you share is relevant to
your community, then they will be
accepting of the 20% of promotional
messages you put out
• Spend time building a community
by actively and authentically
engaging it
• #Don’t #hashtag #every #word
• Give credit where credit is due: RT,
via, hashtag

13. Social Media Best Practices

14. Twitter Best Practices
• Build your followers by following people. Find the influencers
in your community and follow the people they are following
• Don't just re-tweet: add your own analysis or ideas
• Be sure to read a linked article before re-tweeting it. It might
mention competitors or contain other information you
normally wouldn't choose to share
• Never share anything in a direct message that you wouldn't
want to make public. Many people have been caught by
accidentally tweeting something they thought was a direct
message

15. Facebook Best Practices
• Decide if you're going to use Facebook for both personal and
professional engagement
• Leverage lists to help organize both personal and
professional feeds
• Regardless of how you set up your privacy and sharing
settings, never post anything that you wouldn't want a
customer or prospect to see
• Be careful when sending friend requests to professional
contacts - not everyone wants to mix personal and
professional
• Avoid using Facebook or Facebook messaging to spam or
sell. Use it as a way to extend a personal relationship and
keep in contact with professional connections

16. LinkedIn Best Practices
• Connect with coworkers to build your network
• When you send someone a connection request, personalize
it. Give them some context of why you want to connect with
them, and why they might want to connect with you
• Seek recommendations from current and previous employers
and colleagues but also write recommendations for people
• Join relevant Professional Network LinkedIn groups and other
groups related to your industry, social media and social
business. Be active and add value to the group

17. Pinterest Best Practices
• “Pin” images from various sources, not just one site. If
possible, pin from the original source
• Create boards that reflect your brand’s essence, design,
inspiration for products and services. Promote your culture
first, products and services second
• Credit your sources (link back when applicable)
• Share your pins via other social networks
• Bold visuals inspire repins – remember that Pinterest images
last much longer than Facebook and Twitter which are gone
within a few days/hours
• Write your own comments/descriptions under items you’ve
pinned/re-pinned
• Like Twitter, use hashtags to flag keywords

18. Google+ Best Practices
• Add links to all your social profiles in Google+
• Make sure your Google profile is complete. You can use the
same information and summary that you put in your LinkedIn
profile
• Google+ affects search results of connections
• Connect with colleagues, customers and partners. Organize
them in circles for incoming and outgoing segmentation
• Try to stick to industry related topics
• Provide original information and sharing information

19. Perfect Your Social Posts
To learn what the perfect post/tweet/video/status
update/blog post is, please download
Social Media Blueprints

20. Thank You!
Happy tweeting, posting, commenting,
following, pinning and much more.
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