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Digital Marketing for Marketing Students
- 1. Profile Name: Gad Ocran Digital Marketing Strategist with GET GHANA ONLINE CERTIFICATIONS: Google Certified Digital Marketer, Facebook Certified Marketer, Marketing Partner at HUBSPOT Office Location: Adenta SDA, House No. EA 32/2 Email: gad@getghanaonline.com
- 2. Marketing Quote The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason to do it. -Sergio Zyman
- 3. Marketing in the modern times
- 4. Marketing in the modern times Definition of Terms Marketing :The action or business of promoting and selling products or services, including market research and advertising Digital Marketing: The action or business of promoting and selling products or services using digital tools eg. Social Media Networks (Facebook, Twitter etc.), Email, Website/Blog
- 5. Marketing in the modern times Marketing 2.0 : An evolution of Marketing that leverages the social networking aspects of many new websites.
- 6. Digital Marketing over Traditional Marketing
- 7. Digital Marketing over Traditional Marketing
- 8. Digital Marketing over Traditional Marketing Traditional Marketing is also called “Outbound” Marketing because marketers push his or her message out far and wide hoping that it resonates with their targeted audience whiles Digital Marketing also called “Inbound Marketing” is about reaching people who are already searching for your product
- 10. Why digital marketing Reach out to a larger audience/client base: Africa is an emerging market with high technological prospects and more online presence of populace especially with the introduction of Smart Phones, Tablets and other gadgets, more Africans now have easy access to the internet in performing their daily task.
- 11. Fact/Statistics Number of Internet Users in the World (2016)=3,424,971,23 which is 46.1 % of world’s population (7,432,663,275) Locally (Ghana); Number of internet users 26,327,649 population (2015) Internet users on Dec 31, 2014, 19.6% of Ghana’s population (2015 Source: Internet World Stats
- 12. Why digital marketing Geographical Targeting Measure Key Metrics It Costs Less
- 14. How Digital Marketing has redefined the 4ps of Marketing
- 15. PRODUCT Product or service offered to the consumer. Product decisions include appearance, packaging etc.
- 16. PRICING Pricing decisions should take into account probable pricing response of consumer, also include discounts
- 17. PLACE Where do buyers look for your product or service? If they look in a store, what kind? A specialist boutique or in a supermarket, or both? Or online? Or direct, via a catalogue? How can you access the right distribution channels? Do you need to use a sales force? Or attend trade fairs? Or make online submissions?
- 18. PROMOTION Promotion encompasses the different manners in which you tell the consumer about your product. Promotion and place (the next P in the equation) make up the biggest difference between the traditional marketing tactics of years past and digital marketing
- 19. Careers in Digital Marketing Social Media Marketing Manager Online Marketer Search Engine Optimization Manager Email Marketing Manager Business Blogger
- 20. Digital Marketing as a Vocation “With more people going online, and less people having less knowledge about the usage of digital tools ; social media, emails, in marketing their product, a career in digital marketing will make you stand tall among your peers in the job market” -Gad Ocran (Digital Marketing Strategist with GET GHANA ONLINE)