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How Online Furniture Company Used Shoutlet to Drive Over $400,000 in Sales


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How HSN home furnishings brand Ballard Designs rewarded fans and tracked returns.

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How Online Furniture Company Used Shoutlet to Drive Over $400,000 in Sales

  1. 1. Shoutlet, Inc. 2014 • v14.01 • • HOW ONLINE FURNITURE COMPANY USED SHOUTLET TO DRIVE OVER $400,000 IN SALES BALLARD DESIGNS REWARDS LOYAL FANS AND TRACKS SOCIAL SALES GOAL DRIVE SALES AND TRACK TRAFFIC FROM SOCIAL MEDIA HSN home furnishings brand, Ballard Designs, looked to reward their loyal fans and track the sales associated with the campaign to assign a social ROI. They also aimed to gather new customer data and append current data to use for future marketing efforts. CAMPAIGN NIFTY GIFTY GIVEAWAY Ballard Designs ran a two-part promotional giveaway. The first part offered all Facebook fans a 20% discount coupon once they reached 80,000 likes. The second part included the chance to win $2,500, $600, or $100 in Ballard Bucks upon completing the sweepstakes entry form. To promote the contest, Ballard scheduled Facebook posts leading to the entry page. In addition, when a fan completed the sweepstakes form, they were prompted to share the contest with social share buttons.
  2. 2. Shoutlet, Inc. 2014 • v14.01 • • With Shoutlet, we created a social promotion that drove over $400,000 in revenue in just 5 days, and collected over 31,000 new contacts for our customer database for future sales opportunities. James Pope Director of Brand Marketing and Retail Ballard Designs HOW SHOUTLET HELPED Ballard Designs worked strategically with their Account Director to create the campaign plan and execute the social promotion. Shoutlet Canvas allowed the team to design a customized promotion page with custom fields that automatically funnel the customer data into their Shoutlet Profiles. Canvas also empowered the team to create the Thank You page encouraging fans to share with their friends. Social Analytics and Contest Analytics showed the team their entries, network growth, and link tracking results for quick campaign reporting. RESULTS Ballard’s Nifty Gifty Giveaway was a huge success for the company. Through coupon redemption, the Ballard team attributed a vast increase in sales to this social promotion. Over 850 fans redeemed the 20% coupon, grossing over $400,000 for the company. Another measurable increase included social data. Not only did the social contest grow Ballard’s Facebook fan count by 72%, the company also collected thousands of new names and email addresses for its e-marketing database. Because Ballard is an online vendor, collecting data to support promotional efforts is vital to their success. ABOUT SHOUTLET, INC. Shoutlet is a leading independent enterprise-class cloud-based social marketing platform that enables marketers to publish, engage, and measure social marketing campaigns and activities on social media platforms such as Facebook, Twitter, LinkedIn, Foursquare, and YouTube. Its industry-leading, enterprise class functionality includes tools for social CRM, creative design, social listening, ads, workflow management, contest design and execution, and top-notch analytics for easy integration with the industry’s leading web analytics tools from Google Analytics, IBM Digital Analytics, Omniture, and Webtrends. Shoutlet’s SaaS-based model gives customers the control and flexibility they want and need, and is rooted in a strategic partnership that provides the necessary resources and counsel to execute successful social campaigns. 72% INCREASE IN FACEBOOK FANS $471 AVERAGE ORDER PURCHASE OVER $400,000 IN SALES IN 5 DAYS OVER 31,000 CONTACTS ADDED TO CUSTOMER DATABASE