Digital marketing methods include SEO, PPC, SMM, content marketing, email marketing, and mobile marketing. Some advantages are high ROI, brand development, and global reach. The three main components are lead generation, lead capturing, and lead nurturing. Popular focus areas are SEO, SMM, and SEM. SEM specialists research keywords for Google Adwords bidding while SEO focuses on optimizing websites to generate inbound traffic from search engines.

1. DIGITAL MARKETING

2. METHODS OF
DIGITAL
MARKETING
SEO
PPC
SMM
CONTENT MARKETING
EMAIL MARKETING
MOBILE MARKETING
MARKETING ANALYTICS

3. ADVANTAGES ...
HIGH RETURN
ON
INVESTMENT
BRAND
DEVELOPMENT
GLOBAL REACH

4. COMPONENTS...
THERE ARE MAIN THREE COMPONENTS OF DIGITAL MARKETING
LEAD
GENERATION
LEAD
CAPTURING
LEAD NURTURING

5. FOCUS AREAS ...
SEO SMM SEM
One of the most popular
areas for digital
marketers is social
media. Almost everyone
has a social media
account whether it’s on
Facebook, Twitter,
Instagram, Reddit, etc.
There are a lot of people
there readily consuming
content for hours on end.
Most brands tend to
have websites that are
geared towards
converting visitors
into leads and
customers. In order to
do that, you would have
to get incoming traffic
first. One of the best
ways to get inbound
traffic is through
search engine
optimization.
SEM is different compared
with SEO. SEM specialists
tend to do more
researching about
possible keywords to
target for bidding on
Google Adwords. They can
also serve as specialists
for the Google Display
Network ads that are
found on most websites.

6. SCOPE OF DIGITAL MARKETING

7. Thank You