Digital Marketing

1. Digital Marketing

2. Course Details as per 8.5
Course
Categorie
s
New
Name
Alias
Course
Name
Module
Name
Module
Duration
(In Hours)
Total
duration
(In Hours)
Duration in
Days
(4Hrs a Day
Class, 3 days
a week)
Minimum
Duration in
Days (As per
CMIS)
Total
Fees
One
Time
Fees
Minimum
Payment
min
batch
size
max
batch
size
Eligibility
Placeme
nt
Support
Diploma
Courses
DDM
Diploma in
Digital
Marketing
*Digital
Marketing
*Workplace
English II
100
40
140 90 45 3500 3150 1200 5 20 Graduate Yes

3. What we are going to learn in Digital Marketing
Digital Marketing industry offers a
booming career today in the Global Market

4. What is Digital Marketing?
Digital Marketing is the Promotion of Products / Services or Individuals via different types of
electronic media or digital technologies. Or you can say,
Digital Marketing is process for the marketing of products or services using digital
technologies, mainly on the Internet but also including mobile phones.

5. About Digital Marketing
Digital Marketing is an umbrella term for all of your
online marketing efforts. Now the world is online
and it is believed that Digital Marketing is now the
most important part of the marketing mix. It has
grown rapidly. Now a days all businesses are
realizing the importance of a good online presence
in the Internet world.
Digital Marketing includes many advertising
channels like SEO, SMO, Email Marketing, Pay Per
Click advertising, Google AdWords, Mobile
Marketing, Affiliate Marketing, Google AdSense etc.

6. Why are people going online..?
 For information on a New Services, Products orLocation
 If they have a question
 If they are looking for help
 If they are looking for shopping
 If they are trying to payment
 If they want more information on certain individuals ororganizations
 About the Business
 Business contacts
 General information
 Available jobs
 New employees
With the constant growth of the web, and more people getting connected every day, digital marketing has
become a necessity for many organizations. This also includes any type of businesses (Big or Small) that wants
to trade online and make a name for themselves on theweb.
Nowadays the web is crowded with more and more information. If you have a website or online presence, then
you can reach more and more people.

7. Who Can Do It
• Students seeking an attractive career in this Digital Marketing field
• Entrepreneurs to enhance the business visibility and sales.
• Working professionals from advertising, marketing, information technology, sales, or
business development who wants to specialize in Digital Marketing.
• Freelancers.

8. Career Opportunities
 What is the career scope in Digital Marketing field?
 A career in the DIGITAL MARKETING domain is growing rapidly among
various organizations to market their products or services in a proper way.
That’s why experienced Digital Marketer is needed.
 Where Digital Marketing people are required?
 Experienced Digital Marketing people are required in IT sector and
products based companies.

9. Designation and Salary Packages

10. Designation and Salary Packages

11. Career Opportunities
Designation
 Entrepreneur
 Freelancer
 Online Earning
 Professional Job
Work
 Start Your Own Business
 Work on Individual projects
 Earn from AdSense/Affiliate
 Work for a Company

12. Topics and Structure
 Introduction To Digital Marketing: Planning Digital Marketing Campaigns,
Website Planning and Development, Advantages and Essentials of a website.
 Search Engine Optimization: SEO Strategy, Keyword Research, Keywords
Planner, Planning SEO of a website, setting-up SEO process, Optimize On page
& Off page SEO, SEO Webmaster Tool, Mobile SEO
 Google Analytics: Fundamentals of Google analytics, Monitoring & Tracking
traffic sources, visitors behavior, Measuring and Monitoring metrics, Setting up
your personal goal and dashboard etc.
 Google Search Console: Fundamentals of Google search console, HTML
improvement, Monitoring & tracking keyword search phrases, Measuring and
Monitoring Internal, Setting up Structure data and data highlighter.

13. Topics and Structure
 Search Engine Marketing(SEM) Framework: Online advertising & Ad Networks,
Creation of Search Campaigns, Writing Ad Copies, Creation of Effective Campaigns
and Ad groups, Digital Display Campaigning, Tracking & measuring online advertising,
Optimizing Ad Performance.
 Social Media Optimization and Marketing: Communication of social media strategy,
Setting up brand presence, monitoring brand awareness, social listening, Engaging
with followers, Engagement on Facebook/ Instagram / Twitter/ LinkedIn/ Google+,
Understanding benefits of Social Media.
 Email Marketing: Essentials of good email marketing, Segmentation of subscribers,
Scheduling sending frequency, Blacklisting, Monitoring Email Campaign, Post Campaign
Strategies.
 Content Marketing and Blogging: Essential content marketing strategy, how to write a
content for Digital Marketing work, how to do blogging, how to monitor blogging.
 Practical Assessment Test.
 Prepare student with the industry requirement for placement.

14. Google Global Certificates

15. Why Anudip?

16. Why Anudip?

17. Why Anudip?

18. Job Portals... ...

19. Job Portals... ...

20. Job Portals... ...

21. Recruiters..

22. Testimonials
During the counseling, Santosh sir, Digital Marketing faculty, took me through
the details of the course and explained me the unlimited opportunities in this
field.
Immediately I joined the course, I did my course to the best of my interest.
Now I am pursuing after the business opportunities apart from placement
assistance given by Anudip Foundation. I have no words to express my
gratitude towards Anudip Foundation.

23. Thank You