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E MARKETING
Presented By –
Sahib Jaggi
Mitaksh Rohela
Harshit Garg
Rajat Sharma
Charu Bansal
Tarun Khullar
MARKETING
MARKETING REFERS TO ACTIVITIES UNDERTAKEN BY A COMPANY
TO PROMOTE THE BUYING OR SELLING OF A PRODUCT OR SERVICE.
MARKETING INCLUDES ADVERTISING, SELLING, AND DELIVERING
PRODUCTS TO CONSUMERS OR OTHER BUSINESSES.
TYPES OF MARKETING
E – MARKETING : Internet marketing is any marketing strategy that takes place online. Also referred
to as online marketing, it encompasses a variety of marketing forms like video advertisements, search
engine marketing and e-mail marketing. It is the opposite of offline marketing, and can also fall under
digital marketing.
OFFLINE MARKETING : Offline marketing, the opposite of online marketing, includes all forms of
marketing that aren’t done on the Internet. Examples of offline marketing are local advertising in
newspapers and on television.
E - MARKETING
E-Marketing (Electronic Marketing) are also known as Internet Marketing, Web Marketing,
Digital Marketing, or Online Marketing. E-marketing is the process of marketing a product or
service using the Internet. Emarkerting not only includes marketing on the Internet, but also
includes marketing done via e-mail and wireless media. It uses a range of technologies to
help connect businesses to their customers.
E-marketing is referred to those strategies and techniques which utilized online ways to
reach target customers. There are millions of Internet users that daily access different
websites using a variety of tools like computers, laptops, tablet and smart or android phone
devices, and the number of internet users are increasing very rapidly.
SCOPE
The Internet era has thrown open a new pathway for today’s
marketing. The Internet has made all traditional modes of
business outdated and generated amazing new possibilities in
business. Online marketing or internet marketing – a
combination of marketing acumen and technology – uses the
Internet as a medium to advertise and sell services and goods.
Online marketing includes affiliate marketing, search engine
marketing including search engine optimization, article
marketing, blog marketing, pay-per-click search engine
advertising, and e-mail marketing.
E MARKETING
Presented By –
Sahib Jaggi
Mitaksh Rohela
Harshit Garg
Rajat Sharma
Charu Bansal
Tarun Khullar
Nature of E-Marketing
E-marketing utilizes
the internet.
Reduces the cost
Wide advertisement
board
• Allows global marketing
facility online.
• Less expensive.
• Makes marketing easier.
Features of E- Marketing
• You can sell your products and services,
and encash your bill from anywhere.
• It increases the choices of products,
services and sellers.
• Vast availability of information.
Features of E- Marketing
INVENTORY
MANAGEMENT
OBJECTIVES OF E-MARKETING
 Increase revenue
 Build a brand
 Loyalty
 Capturing new clients
 Interacting with the users
 Increasing sales
Tools of E-Marketing
 Blogs
 E-book
 Websites
 Forums
 Webinars
Role of E-Marketing.
 Increases the
visibility of an
organization
Allows two-way
communication with
customers
Role of E-Marketing.
 Enables more detailed market research.
Advantages of E-Marketing
 Reduction in costs
& Extremely low
risk
Faster response
to both
marketers and
the end user
Advantages of E-Marketing
 Increased ability
to measure and
collect data
Opens the
possibility to a
market of one
through
personalization
Dis-advantages of E-Marketing
 Security, privacy issues
Dependability on
technology
Dis-advantages of E-Marketing
 Worldwide
competition through
globalization
Maintenance costs due
to a constantly
evolving environment
MARKETING MIX
PRICE
PRODUCT
PLACE
PROMOTION
PRICE
 These days, it’s so easy to research online about how much a product
really costs and it’s also easy to compare prices. All you have to do is
check a certain product, click the link on related products, and you’ll
already be able to know everything you need to know about the said
product
PRODUCT
 When it comes to deciding which products a company has to put out in the
market, research plays a big role. And of course, researching could be
more efficient when one makes use of computers and smart phones
because at least, they could easily get people’s opinions and use graphs
and statistics found online to see which products people actually want—so
they could save more time and effort, and so their products would actually
be used by many
PLACE
 Of course, being online could also help out a lot in knowing the easiest
routes to deliver products to customers, or which places on a certain city,
town, or country should the products be placed because that’s where most
of the fanbase, or the consumers could be. It could also be a means of
knowing which products to make for various places, because it’s a given
face that people living in different areas have their own likes and dislikes,
so it’s just right that manufacturers cater to their needs and wants. More
so, it’s a sign that marketers should think of ways on how to market certain
products for these different places by adhering to various laws and
regulations – because you can never really generalize when it comes to
marketing
PROMOTION
 And finally, digital marketing works best with what else? – The promotion
of products, of course. Aside from the old-school ways of advertising
products on TV, Radio, or via the newspapers, marketers can now make
use of social media platforms to let people know about what’s hip and
happening. They can also hold contests on these social media platforms to
get their potential customers’ attention and make them involved in the
projects.
5’s OF E-MARKETING
 SELL
 SPEAK
 SERVE
 SAVE
 SIZZLE
USES OF E-MARKETING
Increase product awareness
Cost effectiveness
Consumer preference
Increase sales
Accessible to consumers
Reach out to a wider and bigger audience
Stratagy of e marketing
1 PERSONAL BRANDING
2 Social Media
3 Email marketing
4 Search engine optimization (SEO)
Future of E-marketing
 They’ll tell 2 People and they’ll tell 2 People
Top Online sites in India
 Zomato ( they reach $205 million in October end )
$ 6 billion sales in These festive season
FASION
GROCERY
ELECTRONIC
Conclusion
 Now days e marketing play important role to capture market
 As the internet access of internet is growing so as a result e
marketing will grow on day by day
e Marketing

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e Marketing

  • 1. E MARKETING Presented By – Sahib Jaggi Mitaksh Rohela Harshit Garg Rajat Sharma Charu Bansal Tarun Khullar
  • 2. MARKETING MARKETING REFERS TO ACTIVITIES UNDERTAKEN BY A COMPANY TO PROMOTE THE BUYING OR SELLING OF A PRODUCT OR SERVICE. MARKETING INCLUDES ADVERTISING, SELLING, AND DELIVERING PRODUCTS TO CONSUMERS OR OTHER BUSINESSES.
  • 3. TYPES OF MARKETING E – MARKETING : Internet marketing is any marketing strategy that takes place online. Also referred to as online marketing, it encompasses a variety of marketing forms like video advertisements, search engine marketing and e-mail marketing. It is the opposite of offline marketing, and can also fall under digital marketing. OFFLINE MARKETING : Offline marketing, the opposite of online marketing, includes all forms of marketing that aren’t done on the Internet. Examples of offline marketing are local advertising in newspapers and on television.
  • 4. E - MARKETING E-Marketing (Electronic Marketing) are also known as Internet Marketing, Web Marketing, Digital Marketing, or Online Marketing. E-marketing is the process of marketing a product or service using the Internet. Emarkerting not only includes marketing on the Internet, but also includes marketing done via e-mail and wireless media. It uses a range of technologies to help connect businesses to their customers. E-marketing is referred to those strategies and techniques which utilized online ways to reach target customers. There are millions of Internet users that daily access different websites using a variety of tools like computers, laptops, tablet and smart or android phone devices, and the number of internet users are increasing very rapidly.
  • 5. SCOPE The Internet era has thrown open a new pathway for today’s marketing. The Internet has made all traditional modes of business outdated and generated amazing new possibilities in business. Online marketing or internet marketing – a combination of marketing acumen and technology – uses the Internet as a medium to advertise and sell services and goods. Online marketing includes affiliate marketing, search engine marketing including search engine optimization, article marketing, blog marketing, pay-per-click search engine advertising, and e-mail marketing.
  • 6. E MARKETING Presented By – Sahib Jaggi Mitaksh Rohela Harshit Garg Rajat Sharma Charu Bansal Tarun Khullar
  • 7. Nature of E-Marketing E-marketing utilizes the internet. Reduces the cost Wide advertisement board
  • 8. • Allows global marketing facility online. • Less expensive. • Makes marketing easier. Features of E- Marketing
  • 9. • You can sell your products and services, and encash your bill from anywhere. • It increases the choices of products, services and sellers. • Vast availability of information. Features of E- Marketing INVENTORY MANAGEMENT
  • 10.
  • 11. OBJECTIVES OF E-MARKETING  Increase revenue  Build a brand  Loyalty  Capturing new clients  Interacting with the users  Increasing sales
  • 12. Tools of E-Marketing  Blogs  E-book  Websites  Forums  Webinars
  • 13. Role of E-Marketing.  Increases the visibility of an organization Allows two-way communication with customers
  • 14. Role of E-Marketing.  Enables more detailed market research.
  • 15.
  • 16. Advantages of E-Marketing  Reduction in costs & Extremely low risk Faster response to both marketers and the end user
  • 17. Advantages of E-Marketing  Increased ability to measure and collect data Opens the possibility to a market of one through personalization
  • 18. Dis-advantages of E-Marketing  Security, privacy issues Dependability on technology
  • 19. Dis-advantages of E-Marketing  Worldwide competition through globalization Maintenance costs due to a constantly evolving environment
  • 21. PRICE  These days, it’s so easy to research online about how much a product really costs and it’s also easy to compare prices. All you have to do is check a certain product, click the link on related products, and you’ll already be able to know everything you need to know about the said product
  • 22. PRODUCT  When it comes to deciding which products a company has to put out in the market, research plays a big role. And of course, researching could be more efficient when one makes use of computers and smart phones because at least, they could easily get people’s opinions and use graphs and statistics found online to see which products people actually want—so they could save more time and effort, and so their products would actually be used by many
  • 23. PLACE  Of course, being online could also help out a lot in knowing the easiest routes to deliver products to customers, or which places on a certain city, town, or country should the products be placed because that’s where most of the fanbase, or the consumers could be. It could also be a means of knowing which products to make for various places, because it’s a given face that people living in different areas have their own likes and dislikes, so it’s just right that manufacturers cater to their needs and wants. More so, it’s a sign that marketers should think of ways on how to market certain products for these different places by adhering to various laws and regulations – because you can never really generalize when it comes to marketing
  • 24. PROMOTION  And finally, digital marketing works best with what else? – The promotion of products, of course. Aside from the old-school ways of advertising products on TV, Radio, or via the newspapers, marketers can now make use of social media platforms to let people know about what’s hip and happening. They can also hold contests on these social media platforms to get their potential customers’ attention and make them involved in the projects.
  • 25. 5’s OF E-MARKETING  SELL  SPEAK  SERVE  SAVE  SIZZLE
  • 26. USES OF E-MARKETING Increase product awareness Cost effectiveness Consumer preference Increase sales Accessible to consumers Reach out to a wider and bigger audience
  • 27. Stratagy of e marketing 1 PERSONAL BRANDING
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  • 33. 4 Search engine optimization (SEO)
  • 34. Future of E-marketing  They’ll tell 2 People and they’ll tell 2 People
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  • 36. Top Online sites in India  Zomato ( they reach $205 million in October end ) $ 6 billion sales in These festive season
  • 40. Conclusion  Now days e marketing play important role to capture market  As the internet access of internet is growing so as a result e marketing will grow on day by day