The document outlines the essential steps in developing a digital marketing strategy, emphasizing the importance of defining organizational goals and establishing measurable objectives. It highlights the need for budget planning, targeting specific demographics through buyer personas, and monitoring performance metrics for effectiveness. Additionally, it emphasizes the necessity of clearly defining brand identity and unique selling propositions in online campaigns.

1. Digital marketing strategy: How to structure a plan?
DIGITAL TRANSFORMATION AND DIGITAL MARKETING
DIGITAL TRANSFORMATION MAGIC USING TECHNOLOGIES, TOOLS AND METHODS.
• Identify organization’s short- and long-
term goals for growth and set specific,
measurable, achievable, realistic, and
timely goals to guide our future.
• Build strategies to success by planning
of our goal. If we’re
advertising, determine our ad budget.
If we’re publishing content, build
our content customer behavior rich..
• Explore digital marketing pricing from
multiple platform to build a realistic
budget for our business.
• Monitor and measure the performance
of our strategies by tracking
performance. Use tools to keep a pulse
on our strategies and their return on
investment (ROI).
• Target who our business wants to reach
with custom buyer personas. Explore
about user demographics, as well as the
motivations that drive people to choose
our company, products, and services.
• Define our brand and how it’ll come
through in our online campaigns. We
need to think about your unique selling
points (USPs), brand voice, and value
proposition.
BUYER PERSONA
DEFINE BRAND
GOAL SETTING
STRATEGY
TEST RESULT
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CLOUDDESIGN THINKINGINTERNET OF THINGS BIG DATAHYPER AUTOMATIONARTIFICIAL INTELLIGENCE CYBER SECURITY AR/VR WEB-TECHMOBILE-TECH
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SET BUDGET