This document defines key terms related to internet marketing and compares internet marketing to traditional marketing. It defines internet marketing, e-marketing, digital marketing, e-commerce, and e-business. It then lists benefits of internet marketing like 24/7 availability and worldwide visibility. Finally, it discusses how the internet can be used as an advertising medium, direct-response medium, platform for sales, relationship builder, and customer service mechanism.

2. Learning objectives
Evaluate the relevance of the Internet to
the customer-centric, multi-channel
marketing concept
Distinguish between Internet marketing, e-
marketing, e-commerce and e-business
Identify the key differences between
Internet marketing and traditional
marketing

4. Marketing consists of individual and
organisational activities that facilitate and
expedite satisfying exchange relationships
in a dynamic environment through the
creation, distribution, promotion and pricing
of goods, services and ideas.
the management process responsible
for identifying, anticipating and
satisfying customer requirements
profitably.

5. Tren Marketing

6. • Perubahan konsumsi
media
• Perubahan cara
berbelanja

10. Istilah Definisi
Internet Marketing Achieving marketing objectives through applying digital technologies
E-Marketing
Achieving marketing objectives through use of electronic communications
technology, and also includes management of digital customer data and
electronic customer relationship management systems (e-CRM systems).
Digital Marketing
Support marketing activities aimed at achieving profitable acquisition and
retention of customers ... within a multi-channel buying process and
customer lifecycle
E-commerce buying and selling using the Internet
E-business
The transformation of key business processes through the use of Internet
technologies.

11. 1. Twenty-four/seven availability to
information and sales and product
support
2. Worldwide visibility
3. Direct sales (no need for a storefront)
4. Targeted market
5. Competitive advantage (to open new
markets, save on operating costs, take
calculated risks, get found faster,
connect better, and serve/sell harder,
leaving competition in the dust)
6. Savings in costs and human resources
7. Immediate tracking to measure,
optimize, and spend money where it

13. An advertising medium
A direct-response medium
A platform for sales transactions
A relationship-building medium
A customer service mechanism
A distribution channel
the use of

16. Key Components to Effective
Marketing
• Awareness
• Communication/information
distribution
• Connection
• Service
• Sales

17. Internet can potentially be used to achieve four strategic
directions
Market penetration
Market development
New product Diversification

18. Internet Vs Traditional Marketing
Interaktif
Intelligence
Individualisation
Integration
Independence of location

20. Terima Kasih