BECIL – A Govt. of India Enterprise under Ministry of Information & Broadcasting

1. WELCOME TO
WELCOME TO
INFINITE GRAPHIX TECHNOLOGIES
INFINITE GRAPHIX TECHNOLOGIES
CENTRAL GOVERNMENT TRAINING INSTITUTE
CENTRAL GOVERNMENT TRAINING INSTITUTE

2. DIGITAL MARKETING:
DIGITAL MARKETING:
WHAT DOES IT MEAN?
WHAT DOES IT MEAN?
Digital marketing is the process
Digital marketing is the process
of promoting and advertising
of promoting and advertising
goods, services, or brands to a
goods, services, or brands to a
specific audience through the
specific audience through the
use of digital channels,
use of digital channels,
platforms, and technology.
platforms, and technology.

3. THE ROLE OF A
THE ROLE OF A
DIGITAL MARKETER
DIGITAL MARKETER
A digital marketer's job is to
A digital marketer's job is to
interact with a target
interact with a target
audience and promote
audience and promote
products, services, or brands
products, services, or brands
via Website , Google, Social
via Website , Google, Social
Media & Search engine
Media & Search engine
Optimization and many more..
Optimization and many more..

4. SECTORS IN SEARCH OF
SECTORS IN SEARCH OF
DIGITAL MARKETERS..
DIGITAL MARKETERS..
Technology
Technology
Healthcare
Healthcare
E-Commerce
E-Commerce
Education
Education
Real Estate
Real Estate
Hospitality and Tourism
Hospitality and Tourism
Professional Services
Professional Services
Fashion and Apparel
Fashion and Apparel
Finance and Banking
Finance and Banking
Food and Beverage
Food and Beverage

5. A MULTIPLE SKILL SET IS ESSENTIAL
A MULTIPLE SKILL SET IS ESSENTIAL
FOR DIGITAL MARKETERS TO SECURE
FOR DIGITAL MARKETERS TO SECURE
THEIR IDEAL JOB IN
THEIR IDEAL JOB IN
ALSO NUMEROUS OTHER TOPICS ARE NECESSARY..
ALSO NUMEROUS OTHER TOPICS ARE NECESSARY..

6. POSITIONS AND OPPORTUNITIES
POSITIONS AND OPPORTUNITIES
IN DIGITAL MARKETING
IN DIGITAL MARKETING
Junior Digital Marketer
Digital Marketing Manager
Social Media Manager
SEO Specialist
PPC (Pay-Per-Click) Specialist
Digital Marketing Analyst
Digital Marketing Trainer/Consultant
Freelancer/Consultant

7. WHO CAN PURSUE A CAREER
WHO CAN PURSUE A CAREER
IN DIGITAL MARKETING?
IN DIGITAL MARKETING?
Any Graduate & Under graduate
Any Graduate & Under graduate
Sales Professionals
Sales Professionals
Business Owners
Business Owners
Marketing Professionals
Marketing Professionals
Social Media Enthusiasts
Social Media Enthusiasts
Career Changers
Career Changers

8. THESE STEPS ARE INVOLVED
THESE STEPS ARE INVOLVED
IN BECOMING AN EXECUTIVE
IN BECOMING AN EXECUTIVE
IN DIGITAL MARKETER
IN DIGITAL MARKETER
Build a Strong Online Presence
Build a Strong Online Presence
Earn Certifications
Earn Certifications
Stay Updated on Industry Trends
Stay Updated on Industry Trends
Gain Practical Experience
Gain Practical Experience
Develop Core Skills
Develop Core Skills
Seek Leadership Opportunities
Seek Leadership Opportunities

9. WHEN HIRING A DIGITAL
WHEN HIRING A DIGITAL
MARKETING EXECUTIVE, WHAT
MARKETING EXECUTIVE, WHAT
QUALITIES DO RECRUITER ASK
QUALITIES DO RECRUITER ASK
FOR FOR?
FOR FOR?
Digital Marketing Skills
Digital Marketing Skills
Technical Proficiency
Technical Proficiency
Analytical and Data-Driven
Analytical and Data-Driven
Creativity
Creativity
Communication Skills
Communication Skills
Continuous Learning
Continuous Learning

10. RECRUITERS ARE THE BEST AT HIRING
RECRUITERS ARE THE BEST AT HIRING
DIGITAL MARKETING EXECUTIVES
DIGITAL MARKETING EXECUTIVES

11. BEST SALARY IN THE INDUSTRY FOR DIGITAL MARKETERS
BEST SALARY IN THE INDUSTRY FOR DIGITAL MARKETERS