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1. MARKETING
Presented By K.BAL RATNA CAHRY
Digital

2. Digital marketing, also called online marketing, is
thepromotion of brands to connect with potential
customerusing the internet and other forms of digital
communication. This includes not only email, social
media, and web-based advertising, but also text and
multimedia messages as a marketing channel.
.
What isDIGITAL MARKETING ?

3. DIGITAL MARKETING
Content
Marketing
Digital
Campaign
Social
Media
Mobile
Apps
SEO
TYPES IN

5. What is SEO ?
Search engine optimization (SEO) is the art and science of getting
pages to rank higher in search engines such as Google. Because
search is one of the main ways in which people discover content
online, ranking higher in search engines can lead to an increase in
traffic to a website.
Types of seo
On-page SEO
Off-page SEO
Local SEO
Technical SEO

7. How does it works
Businesses define digital marketing as a strategy to
connect with customers through electrontechnology.
Through this method, they interact, promote, and sell
services or products to prospective customers
through different online forums.

8. 05
Digital marketing targeting is a
formalized method that identifies and
then intentionally aims created
content, connections and the use of
platforms toward a specific
demographic, psychographic and
geographic audience, their needs and
concerns.
MARKET
TARGET OF
Analyze
Customer
Market
Conduct
Market
Research
Create Buyer
Persona’s

9. TARGET OF DIGITAL
MARKETING
A target market is the overall group
of people a business is trying to
reach through its marketing efforts.
Meanwhile, a target audience is a
specific subset of the target market
that a company attempts to reach
through targeted marketing efforts

10. Conclusion
08
New technologies in digital marketing has moved a great deal. The market approach
has also evolved with the rise of new technology. Digital marketing has a number of
advancement and improvements in its strategy Compared to traditional sales and
marketing strategies it is more complex, omnipresent and efficient. This produces
quicker positive results than traditional techniques, and is a more versatile form of
marketing than conventional methods.
The great thing about digital marketing is that it offers numerous resources for an
immediate study of the impact of every digital marketing industry. And if a vendor
uses Google AdSense, they have a method to find full statistics of the effects.