why digital marketing is important for businesses nowadays. what are the benefits that a businessman can get from it as compared with traditional marketing? who can learn it

1. Digital Marketing
By Prerna Garg

2. Contents
 About Digital Marketing
 Benefits of digital marketing
 Difference between traditional and digital marketing
 Methods of digital marketing
 Search engine optimization
 Social media marketing
 Courier option

3. What is digital marketing?
 Digital marketing also can say online marketing is a method of promoting
products and services online so as to reach a niche audience. It is the method
through which brand awareness is created among people related to the
business or services provided by the business.

4. Benefits of digital marketing-
 Brand awareness is created
 Increase sales
 Reach the targeted audience
 Global as well as local reach
 Advertisement on multiple platforms
 Less cost

5. Difference between-
Traditional Marketing
 It is the old way of marketing
without technology.
 In includes advertisements in
newspapers, hoardings, etc.
 It is a less effective method and is
very costly.
 It cannot reach global customers.
 For this kind of marketing people
require a marketing person for the
distribution of pamphlets, etc.
Digital Marketing
 It is a new way of marketing done
with the help of technology.
 It includes advertisements on
different apps and platforms.
 It is a more effective method and
is less costly.
 It can reach global customers.
 For doing this one does not require
any marketing person as anybody
can learn it and do on their own.

6. Methods of doing Digital Marketing
ORGANIC METHOD PAID METHOD
Advertisement On
Google, Facebook, and
different platforms
SEO(Search engine
optimization)

7. SEO(Search Engine Optimization)
 It is the organic method of doing digital marketing.
 It is free of cost.
 It helps in increasing brand awareness and leads.
 Tools that help in doing SEO-
 Google search console
 Google analytic tool

8. Social media marketing
It is the paid method of digital marketing in which business owners advertise on
different platforms to reach the targeted audience. Different platforms for
marketing include-
 Email marketing
 Facebook marketing
 Running ads on different apps like Truecaller, Spotify, etc.
 Running ads on social media platforms like Instagram.

9. Courier option after digital marketing
 Freelancer- one can work as a freelancer and earn a handsome amount per
month after this course.
 Entrepreneur- open his/her own company.
 Job- can work in some companies as a digital marketer.