digital marketing

1. Digital
Marketing

2. digital marketing vs traditional
marketing
ways to conduct digital
marketing
benefits
conclusion
strategy
Key takeaways:
ABOUT

3. Traditional marketing refers to a form of promotion that
reaches an audience offline. Companies use marketing
channels such as print, broadcast, telemarketing or
direct mail to engage their audience and broaden their
reach.
TRADITIONAL MARKETING
igital marketing refers to any marketing methods
conducted through electronic devices which utilize some
form of a computer. This includes online marketing
efforts conducted on the internet. In the process of
conducting digital marketing, a business might leverage
websites, search engines, blogs, social media, video,
email and similar channels to reach customers.
DIGITAL MARKETING

4. ways to
conduct
digital
marketing
pay-per-click (PPC)
Search Engine Marketing (SEM)
Email Marketing
Affiliate Marketing
Social media marketing
search engine optimization (SEO)

5. Benefits
Digital marketing enables businesses to
reach customers during everyday activities,
such as scanning social media, reading
online articles, watching videos, etc. When
customers are exposed to marketing in this
type of natural and regular manner, it can
yield a variety of commercial benefits.

6. IDENTIFY MARKETING
GOALS
he first step in this process involves
identifying specific goals, such as driving
sales, generating leads, building brand
recognition or increasing subscribers.
ISOLATE TARGET
CUSTOMERS
Creating a strong target demographic
with refined buyer personas helps isolate
the ideal customers to purchase business
goods or services.
CHOOSE MARKETING
CHANNELS
Armed with target demographic and
buyer personas, it is important to identify
the best digital marketing channels to
reach those ideal customers.
SOLIDIFY SALES
PROCESS
To maximize the benefits of digital
marketing, it is necessary to understand
the digital sales process and exactly how
customers will make digital purchases.
STRATEGY

7. There’s no reason to ignore digital
marketing. In fact, there’s every
reason to pursue it aggressively.
Digital marketing is any marketing
strategy that takes place through
digital means — usually through
Internet-connected devices.
There are many examples: inbound
marketing, email marketing, social
media marketing, and content
marketing are just a few. You can
start with three or four strategies,
then branch out from there.
conclusion