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Digital marketing trends 2022

Digital Marketing has been a savior for every business against the harsh impacts of Covid. The trends of digital marketing are changing. Don't miss out on these changes and get your business ready for 2022.

Digital marketing trends 2022

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www.digipline.com.au
MARKETING TRENDS
Digital Marketing has been a savior for every business
against the harsh impacts of Covid. The trends of
digital marketing are changing. Don't miss out on
these changes and get your business ready for 2022.
DIGITAL
YOU NEED TO KNOW FOR 2022
Any business in any field can benefit from digital marketing.
Irrespective of what your business sells, digital marketing still
involves designing buyer personas to understand the needs of
your target audience and producing valuable online content.
INTRODUCTION TO
DIGITAL MARKETING
Digital marketing means using digital channels like websites,
email, social media, and search engines to deliver an
advertisement about a product or a service. It helps business
owners connect with current and prospective customers.
THE FUNDAMENTALS OF
DIGITAL MARKETING
SEARCH ENGINE OPTIMIZATION (SEO)
Search Engine Optimization (SEO) improves your website by
increasing its visibility over a search engine like Google, Yahoo,
and Bing. As the visibility of your page becomes better, your
business is more likely to gain more attention and attract
customers.
SOCIAL MEDIA MARKETING
With the increasing use of social media platforms, social media
marketing has become a major approach in Digital Marketing.
Social media platforms like Facebook, Instagram, Linked In, and
Pinterest help to connect with your audience and build your
brand. In turn, it increases sales and drives traffic to your website.
CONTENT MARKETING
The marketing approach focuses on creating and distributing
consistent, valuable, and reliable content to attract an audience.
Content marketing follows the content strategy and helps to
establish a long-term and strong relationship with your audience.
PAY PER CLICK (PPC)
The marketing model in which an advertiser pays the publisher
every time an advertisement gets clicked on is called Pay Per
Click. It is one of the finest approaches to Digital Marketing and is
also known as Cost-Per-Click (CPC). This marketing model is
offered by search engines like Facebook, Google, and Twitter.
MOBILE MARKETING
The use of mobile devices like smartphones, mobiles, and tablets
for the promotion of services and products is Mobile Marketing.
These days, traditional marketing is on the verge of extinction
due to increased mobile marketing approaches. It is one of the
best ways to market goods and products digitally as the
promotions are sent through SMS, MMS, or push notifications on
smartphones.
EMAIL MARKETING
One of the best Digital marketing techniques, Email marketing, is
the way of generated automated emails to make the audience or
the customers aware of the discounts, products, or other services.
In this process, the commercial message is sent to a group of
people via email.
WHY DIGITAL MARKETING
IS IMPORTANT FOR SMALL
BUSINESSES
You can reach a larger audience through digital marketing than
you could with traditional means, and you can also target the
prospects who are most likely to buy your product or service. It's
also typically less expensive than traditional advertising, and it
allows you to track results on a daily basis and adjust as needed.
Local vendors in Australia have a huge advantage due to the large
audience and by featuring the establishment through various web
portals you can easily reach a lot of users who might be interested
in your product. Since you have control over your portal as a host,
by emphasizing your quality over a product you can easily
out-compete against your competition.
Why Australian Small and Medium-Sized businesses are switching
to Digital Marketing.
21%
28%
34%
41%
47%
55%
56%
62%
66%
Increased brand’s
visibility
Saved money on
marketing costs
Helped compete better
in the marketplace
Improved customer
engagement
Contributed to
revenue growth
Increased sales
leads coming in
Improved customer
service
Helped create
brand loyalty
Generated higher
lead conversion rates
Source:
https://www.thinkwithgoogle.com/intl/en-aunz/consumer-insights/consumer-journey/how-aus
sie-smbs-are-using-digital-tools-and-technology-drive-growth/
Source: https://visualobjects.com/digital-marketing/blog/small-business-marketing-statistics
Furthermore, since customers tend to support products that have
the backing of quality and users feed that support the claim of the
backing / review, you’ll have a better chance against retailers with the
same product or services. It has a rather great positive effect on SMEs
and according to the book, ‘The Obstacles of e-Commerce in
Developing Countries’ by Kenpankho. P, Online Marketing maximizes
the ability to trade if done correctly, therefore, empowering SMEs,
and enabling them to participate on a global scale where previously
market entry and promotion were either prohibitive or difficult.
One conducts online advertisement, marketing, and more on various
social media platforms. Social media platforms can be a medium to
reach large demography, and then there are videos where rather
than telling others how good your product is you can show them
instead.
Websites such as Facebook, YouTube, Instagram provided
satisfactory results to marketers according to a study done on
Animoto as 93% of markets have found new customers and 88% of
the markets have seen ROI after their investment (O’Neill M, 2018).
These results enforce the positive outcome of having an online
presence.
WHY YOUR BUSINESS SHOULD
SWITCH TO DIGITAL MARKETING
The increase in the use of digital platforms has increased and
keeps increasing every day. Thneed for the business to go digital. In
addition, the need to generate more leads, sales, and effective and
successful marketing strategy has made Digital Marketing a vital
need for any business.
VS
DIGITAL
MARKETING
TRADITIONAL
MARKETING
Targets the Right Audience
Digital marketing platforms allow targeting a specific audience
group. The data provided by online tools can help marketers target
the right audience. No matter what the marketing platform is, the
sophisticated digital marketing tools allow tracking the filtered
audience, which is almost tough in traditional marketing.
Cost-Effective
In comparison with traditional marketing strategies, Digital
Marketing is generally cost-effective and is affordable. Traditional
marketing channels like Tv or the radio costs higher than Digital
marketing channels.
Unlike traditional marketing, Digital Marketing does not require a
big team, and a small group of marketers does the tasks.
Ad

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Digital marketing trends 2022

  • 1. www.digipline.com.au MARKETING TRENDS Digital Marketing has been a savior for every business against the harsh impacts of Covid. The trends of digital marketing are changing. Don't miss out on these changes and get your business ready for 2022. DIGITAL YOU NEED TO KNOW FOR 2022
  • 2. Any business in any field can benefit from digital marketing. Irrespective of what your business sells, digital marketing still involves designing buyer personas to understand the needs of your target audience and producing valuable online content. INTRODUCTION TO DIGITAL MARKETING Digital marketing means using digital channels like websites, email, social media, and search engines to deliver an advertisement about a product or a service. It helps business owners connect with current and prospective customers.
  • 3. THE FUNDAMENTALS OF DIGITAL MARKETING SEARCH ENGINE OPTIMIZATION (SEO) Search Engine Optimization (SEO) improves your website by increasing its visibility over a search engine like Google, Yahoo, and Bing. As the visibility of your page becomes better, your business is more likely to gain more attention and attract customers. SOCIAL MEDIA MARKETING With the increasing use of social media platforms, social media marketing has become a major approach in Digital Marketing. Social media platforms like Facebook, Instagram, Linked In, and Pinterest help to connect with your audience and build your brand. In turn, it increases sales and drives traffic to your website. CONTENT MARKETING The marketing approach focuses on creating and distributing consistent, valuable, and reliable content to attract an audience. Content marketing follows the content strategy and helps to establish a long-term and strong relationship with your audience. PAY PER CLICK (PPC) The marketing model in which an advertiser pays the publisher every time an advertisement gets clicked on is called Pay Per Click. It is one of the finest approaches to Digital Marketing and is also known as Cost-Per-Click (CPC). This marketing model is offered by search engines like Facebook, Google, and Twitter. MOBILE MARKETING The use of mobile devices like smartphones, mobiles, and tablets for the promotion of services and products is Mobile Marketing. These days, traditional marketing is on the verge of extinction due to increased mobile marketing approaches. It is one of the best ways to market goods and products digitally as the promotions are sent through SMS, MMS, or push notifications on smartphones. EMAIL MARKETING One of the best Digital marketing techniques, Email marketing, is the way of generated automated emails to make the audience or the customers aware of the discounts, products, or other services. In this process, the commercial message is sent to a group of people via email.
  • 4. WHY DIGITAL MARKETING IS IMPORTANT FOR SMALL BUSINESSES You can reach a larger audience through digital marketing than you could with traditional means, and you can also target the prospects who are most likely to buy your product or service. It's also typically less expensive than traditional advertising, and it allows you to track results on a daily basis and adjust as needed. Local vendors in Australia have a huge advantage due to the large audience and by featuring the establishment through various web portals you can easily reach a lot of users who might be interested in your product. Since you have control over your portal as a host, by emphasizing your quality over a product you can easily out-compete against your competition. Why Australian Small and Medium-Sized businesses are switching to Digital Marketing. 21% 28% 34% 41% 47% 55% 56% 62% 66% Increased brand’s visibility Saved money on marketing costs Helped compete better in the marketplace Improved customer engagement Contributed to revenue growth Increased sales leads coming in Improved customer service Helped create brand loyalty Generated higher lead conversion rates Source: https://www.thinkwithgoogle.com/intl/en-aunz/consumer-insights/consumer-journey/how-aus sie-smbs-are-using-digital-tools-and-technology-drive-growth/
  • 5. Source: https://visualobjects.com/digital-marketing/blog/small-business-marketing-statistics Furthermore, since customers tend to support products that have the backing of quality and users feed that support the claim of the backing / review, you’ll have a better chance against retailers with the same product or services. It has a rather great positive effect on SMEs and according to the book, ‘The Obstacles of e-Commerce in Developing Countries’ by Kenpankho. P, Online Marketing maximizes the ability to trade if done correctly, therefore, empowering SMEs, and enabling them to participate on a global scale where previously market entry and promotion were either prohibitive or difficult. One conducts online advertisement, marketing, and more on various social media platforms. Social media platforms can be a medium to reach large demography, and then there are videos where rather than telling others how good your product is you can show them instead. Websites such as Facebook, YouTube, Instagram provided satisfactory results to marketers according to a study done on Animoto as 93% of markets have found new customers and 88% of the markets have seen ROI after their investment (O’Neill M, 2018). These results enforce the positive outcome of having an online presence.
  • 6. WHY YOUR BUSINESS SHOULD SWITCH TO DIGITAL MARKETING The increase in the use of digital platforms has increased and keeps increasing every day. Thneed for the business to go digital. In addition, the need to generate more leads, sales, and effective and successful marketing strategy has made Digital Marketing a vital need for any business. VS DIGITAL MARKETING TRADITIONAL MARKETING Targets the Right Audience Digital marketing platforms allow targeting a specific audience group. The data provided by online tools can help marketers target the right audience. No matter what the marketing platform is, the sophisticated digital marketing tools allow tracking the filtered audience, which is almost tough in traditional marketing. Cost-Effective In comparison with traditional marketing strategies, Digital Marketing is generally cost-effective and is affordable. Traditional marketing channels like Tv or the radio costs higher than Digital marketing channels. Unlike traditional marketing, Digital Marketing does not require a big team, and a small group of marketers does the tasks.
  • 7. However, that does not mean traditional marketing is not worth it. But Digital Marketing can be highly cost-effective for businesses who want an effective marketing campaign at a low cost. Easy to Measure Growth The key of any marketing campaign is to measure growth. The results of Digital Marketing can be tracked in real-time with the help of in-built analytics. Data analytics software like Google Analytics measures the metrics and helps to monitor them easily. However, traditional marketing requires a lot of effort to track the goals and the growth. For example: placing an ad in a newspaper does not give an exact result of how many people viewed the newspaper ad. CURRENT CONDITION OF DIGITAL MARKETING IN AUSTRALIA There were 22.31 million internet users in Australia in January 2020 where 18 million of the users were part of social media users which indicates a penetration rate of 81 and 71 percent respectively according to the data portal. An increase of 265 thousand (1.2%) new internet users was observed between 2019 and 2020 and furthermore, Australian digital advertising is expected to grow by 2.5% in 2020 according to e-market which enforces the idea of online marketing much more. MOST USED SOCIAL MEDIA PLATFORMS IN AUSTRALIA Source: https://wearesocial.com/au/blog/2021/02/digital-2021-austr alia-we-spend-10-percent-more-time-online
  • 8. Source: https://napoleoncat.com/stats/social-media-users-in-australia/2021/08/ Source: https://wearesocial.com/au/blog/2021/02/digital-2021-australia-we-spend-10-percent-more-tim e-online Social Media users in Australia August 2021 Facebook 18,980,000 Instagram 10,980,000 Messenger 14,660,000 Linkedin 12,450,000 In fact, the Digital Pulse Report by the Australian Computer Society found that the exports of information technology and communication technology have increased by 60% in five years. In the current state of Australia where the growth of user base and technology is rapidly increasing, with proper online marketing, we can propel a business to a large audience.
  • 9. Digital marketing is constantly evolving and it is difficult for marketers to keep up. But this new tool, we hope, will make it a little easier. The idea of digital marketing in 2022 has many different ideas, but one thing that stays the same is that change is constant. With new channels emerging every day and new features being added to existing channels, online marketers have their hands full. There are many digital marketing trends that are constantly evolving with the times. Digital marketers need to keep up with these changes and try to incorporate them into their campaigns. DIGITAL MARKETING TRENDS THAT WE WILL SEE FLOURISHING IN 2022 In 2022, we will continue to see businesses compete on quality content, brand authenticity, and personalization as well as deeper relationships with customers through social media channels and personalization. Digital marketing is a very broad field. This section will cover the various trends in digital marketing, from trending tools to the latest ideas. Trends in digital marketing are constantly evolving. This is because there are always new tools and apps that have been developed for marketers to use. Some of the most popular trends right now are interactive content and retargeting ads.
  • 10. DIGITAL MARKETING TRENDS IN 2022 THAT WILL DERIVE FROM DIGITAL MARKETING TRENDS IN 2021 Some digital marketing trends that have been seeing significant gains in recent years include video marketing, live streaming, and augmented reality. Video is a great way to grab attention from consumers while they are scrolling through their social media feeds. Live streaming is very popular right now because people like the interactive element of it. AR empowers people through education and entertainment which makes it a great tool for businesses to connect with their audiences in a more personal way. Digital marketing has been a critical part of the evolution of consumerism. It is becoming difficult for businesses to grow in the present day without an understanding and utilization of digital marketing, so it is important for every business to keep up with the latest trends in digital marketing.
  • 11. LET'S ANSWER FEW QUESTIONS What are the digital marketing trends in 2022? The internet has changed the way that people interact with each other, commerce, and politics forever. Digital marketing has been a critical part of this evolution. The internet has created an environment where anyone can market to anyone else on a global scale, and this kind of marketing is known as digital marketing. What are the Digital Marketing trends in 2022 for creating great Digital campaigns? There are many different aspects to digital marketing which have evolved over time as new technologies and techniques have come along. These different components are known as “digital marketing channels” but they can be summarized into different other channels. What are some of the top Digital Marketing trends in 2022? • Social Media Marketing • PPC Marketing • Email Marketing • Viral/Video Marketing • Content Marketing • Search Engine Optimization • Live Streaming, Online Sessions & Webinars The digital marketing space is changing at an incredibly fast pace. This makes it difficult for agencies to keep up with new trends and find creative ways of implementing them. In order to make it easier for agencies to do their work, this article will provide a list of the latest digital marketing trends and their impact on the industry. It will also suggest a few digital marketing ideas that you can use in your campaigns or businesses. The way people are consuming content is evolving rapidly, and so are the processes that content creators need to follow in order to keep up with these changes. This article provides an overview of what’s changing in the world of digital marketing, as well as some tips on how you can adapt your approach in order to stay ahead of the game.
  • 12. We are DigiPline Australia, a website development, digital marketing, and SEO company based in Sydney, Australia. With a combined experience of almost a decade and a highly enthusiastic & young professional team; we are striving to be the best in this field of work. We are very passionate about what we do and are in constant persuasion to bring about significant advancements in the digital marketing scene nationwide. Our acquaintance with digital marketing techniques has been honed through many years of experience and trial & error. Our team of experts helps you analyze your brand, create impressive and worth sharing content, use different strategies and help your brand grow. We empower your business to meet your vision with the conversion-oriented best marketing strategies. To meet the expectations of our clients, we go on the extra mile. With it, it has helped us to create many success stories and generate better business for our clients. DigiPline is a name you should reckon if you want complete web and Digital Marketing solutions, including SEO, Social Media Marketing, Email Marketing, Pay Per Click, and Content marketing in Sydney. ABOUT US
  • 13. OUR APPROACH TO DIGITAL MARKETING In contrast to traditional and intrusive marketing prevailing today, our focus lies with inbound marketing techniques and strategies for higher conversion rates. We specialize in maintaining a dominant digital brand presence and finding the right buyers for any product online. We develop custom strategies in accordance with the clients’ requirements and build campaigns that are most effective in consideration of their respective Target audiences. All in all, we provide digital marketing service packages that are suitable for any company, start-ups, or behemoth corporate house. WHAT WE DO MARKETING STRATEGY BRANDING CONTENT PLANNING PROJECT MANAGEMENT STORYTELLING SEO PAY-PER-CLICK (PPC) ADVERTISING ANALYTICS AND EVALUATION GRAPHIC DESIGN WEBSITE DESIGN +61 415-435-672 @digipline @digipline info@digipline.com.au NEED HELP WITH DIGITAL MARKETING? CONTACT US