Direct marketing was used to mass broadcast via door – to- door techniques, It has transformed with the available resources at times. In this blog, we explore the definition of direct marketing, methods of direct marketing, how targeted audience plays an essential role in direct marketing. http://www.kalpdinero.com/direct-marketing-top-5-reasons-its-fruitful/

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ACADEMY
What is
Direct
Marketing?
01IMPORTANCE OF DIRECT MARKETING

2. Direct marketing is a way to publicize the product
directly to the targeted audience. It involves
presenting information about the company,
product or service between producer and end-
user. There is no presence of a mediator, its one-
to-one, free-flow sharing of information. In this
form of marketing, you can know the response
easily and results are measurable too. It is a
targeted form of marketing. They present
information to a targeted audience or potential
consumer who are likely to be buyers. The
approach may vary from one organization to
another, but the core objective of direct marketing
is to develop a direct relationship with customers
and to generate direct sales.
Direct
Marketing
WHAT IS DIRECT MARKETING?www.kalpdinero.com

3. TARGETED
AUDIENCE
WHAT YOUR TARGETED
AUDIENCE?
TARGETED AUDIENCE PLAYS AN
ESSENTIAL ROLE IN DIRECT
MARKETING

4. Item 1 Item 2 Item 3 Item 4
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30
20
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Target
Audience
A targeted audience is a group of
an audience out of the target
market based on their
demographics or psychographics
such as age, location, education,
economic status, political, social,
religious beliefs.
www.kalpdinero.com
11 CustomerAgeGroup

5. METHODS OF
DIRECT
MARKETING
RPA Summer 2020

6. Top 5
Reasons Its
Fruitful

7. WHY IT IS SUCESSFUL
1) TARGETED APPROACH– AS THE TARGET IS PRE-DETERMINED, THE
PRODUCTS OR SERVICES ARE PRESENTED ONLY TO THE POTENTIAL
AUDIENCE WHO ARE LIKELY TO BECOME BUYERS.
2)BRAND AWARENESS– DIRECT MARKETING AND BRAND AWARENESS
WORK HAND-IN-HAND TO EACH OTHER AS YOUR TARGETED
AUDIENCE WILL COME TO KNOW ABOUT YOUR COMPANY THROUGH
BRANDING.
3)DIRECT CONNECT-SINCE PRODUCTS OR SERVICES ARE DIRECTLY
PRESENTED TO THE END CONSUMER, IT HELPS TO BUILD A DIRECT
RELATIONSHIP WITH THE CUSTOMERS.
4)BETTER ROI -DUE TO THE ELIMINATION OF MEDIATORS, IT
REDUCES BRAND COSTING, HENCE RESULTING IN MORE RETURN ON
INVESTMENT.
5)EASY TO MEASURE– SINCE THERE IS A DIRECT CONNECTION WITH
CUSTOMERS, IT IS VERY EASY TO COLLECT FEEDBACK AND
UNDERSTAND THE MARKET REQUIREMENT.
RPASummer2020
10

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