Digital Marketing Strategy: How to Specify Tactics & Strategies Recently I realized that most of Top-Experienced Digital Marketing Managers, Strategists and Executives, doesn’t follow a safe approach when they are going to publish a Paid Digital Marketing action. Instead, they trust their experience and their “feeling”. George Yfantis Digital Marketing & Strategy Manager www.giorgosyfantis.gr info@giorgosyfantis.gr https://twitter.com/GiorgosYfantis https://gr.linkedin.com/in/GiorgosYfantis http://www.slideshare.net/GiorgosYfantis