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4. Found your oun
career
Found around the house!
● Most useesble
● Find your value
● Take a break for you self
● Learn it
5. Procedure
Digital marketing is a general term for any steps a
company takes to connect with customers through
electronic technology. Digital marketing promotes
and sells products or services to prospective
customers through online platforms such as
email, social media, mobile marketing, online
customer communities, webinars and other video-
based content.
7. Importance of digital marketing
Digital marketing helps an organization appeal to a much larger
audience than it could through traditional marketing methods because
the reach of the internet is worldwide. This marketing method also
enables organizations to target prospective customers who are most
likely to buy their product or service. For example, a company can
advertise holiday sales by emailing past customers or by sharing news
of the deals on social media.
Organizations have a number of different online methods they can use
to reach out to customers, including through emails, social media, text,
banner advertisements or affiliates.
8. Types of digital marketing
Digital marketing can appear in many forms,
including the following:
● Email marketing. Organizations reach
out to customers and prospective
customers through email with the goal of
promoting current business practices
such as sales or events.
● Social media marketing. Organizations
use social media marketing through
platforms including Facebook, Twitter and
Pinterest to connect and communicate with
customers and prospective customers,
notifying them of updates or deals, as well
as just communicating and building social
trust
Hypothesis support
10. FOCUS ON THE LEARNING
B2B vs. B2C digital marketing
Digital marketing from business to business (B2B) is focused on online lead generation with the goal of an
organization finding another business that will purchase its product or service.
Digital marketing from business to consumer (B2C) is focused on attracting individuals and having them
become customers. B2C digital marketing also pays more attention to creating an accelerated buyer's journey
for customers.
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