An analysis on the various types and trends I noticed in my research regarding double spreads of magazines.

1. DOUBLE SPREADS
WITH EMPHASIS ON FOOD
MAGAZINES
ANALYSIS OF

2. TYPE 1
This sort of double spread dedicates one page to an image and one to a page of text - one
with a headline on what the article is going to be about and a bit of a preface on what this
spread is going to deal with.
Often, theres a clear colour theme, like in this example where we can see a clear use of monochrome
colours and red. A colour theme can communicate what a magazine is about just as well as text and an
image can - the tone, how serious the article is, what it is about and so on. This article deals with an
analysis of the hit movie V for Vendetta, its creators, production and so on. A dystopian thriller, colours like
grey, black, white and red suit it well.
From: TIME magazine, designer Fred Lameck (http://cargocollective.com/lameck)
The negative spaces in
the first page are used
well, helping to raise
emphasis to the text.
As the beginning of an
article it helps not to
make it so crowded in
order to draw attention
and then retain it in the
later pages with more
text.
There is the use of a
special font for the
article name to grab
attention.
The subject of this
photo, and the main
character of the film
being discussed, seems
to be turning his head
towards the audience,
back turned, and with no
eye contact being made.
This lends an air of
mystery and suspense
to the image, once again
matching the film's
genre as a thriller.

3. The use of a large
font to emphasize the
headline of this article
leaves a strong
impact and grabs
attention instantly,
especially paired with
the delicious bowl of
food on the right.
VARIATIONS
The use of raw meat
and the arrangement of
the articles name
vertically and a short
intro in-between the
spaces leads to a
creative and
unconventional double
spread with this same
technique.
An interesting usage of fonts; not only is
the text arranged within a circle, carrying
on the circular look of the cherries on the
page with the photograph, but the colours
used in the articles title 'a taste of summer'
are reflective of the crimson colour of the
fruit as well. The 'a' in the title fades in the
background but is enlarged so it is still
recognizable. It carries on its theme well
and the use of negative spaces, once
again, helps lay emphasis upon the text.

4. Sometimes a single page isn't enough. This type of double spread uses both pages to
accommodate the photo, often by the photograph bleeding from one page to the other, and often
leads to the text being arranged in order to help adjust with the prominent presecne of the image.
TYPE 2
In this example the space left in the plate was purposely left empty instead of being filled with food
to make space for the article's name - a creative use of photography and editing to lead a better
impact. Creativity is valued in cooking magazines as food and cooking is a field where being
different and taking risks is appreciated, especially in recent times where people have begun to
consider how food can qualify as an art.
Designed by
Fernanda
Didini: https://www.b
ehance.net/fdidini

5. V
A
R
I
A
T
I
O
N
S

6. TYPE 2
Utilizing the room for creativity in the usage of fonts, this type of spread focuses on using
typography to leave an impact. This is usually paired with background pictures and added images
rather than a complete image to the side, where images tend to bleed into the next page.
The geometric
arrangement of
the images and
typography lends
to a very modern
and neat look.
Self project by
Erin Lancester:-
http://www.erinl
ancaster.com
The colours and tones in this magazine are very earthy, rich browns, reddish coppers, and black and white. This suits
the theme of a cafe, and paired with the modern, neat look I mentioned before, this leads to an impression of the cafe
already being built in the consumers minds. A down to earth yet trendy, up-to-date place. The delivering of this message
simply through the design is proof of an excellent spread.
Enlarged text
leaves a strong
impression

7. VARIATIONS
By making the articles headline out
of food, especially that related to the
neighboring image, it immediately
stands out more than the usual. A
creative use of typography, where
creativity emerges and a sense
of individuality shines through

8. Other Various Types
This style uses the two pages to make it look
like a kind of platform, a table, cutting board,
or like in this example, a tablecloth and
arranges props on it, leaving space for text.
The clever use of this in the example provided
to the left shows how herbs, ingredients, tags,
and teabags are strewn about on a backdrop
and text is left to fill in the negative space
Designers often choose to emphasize the
first letter of an article to leave an impact,
but some can take this to another level by
integrating as a part of the design, like the
two examples on the right. The 'K' from
'Keira' manages to stretch across the entire
page, and the curves leave room for more
text for an introduction to the article. This
can be done in more subtle ways, as seen
in the second example, too.

9. Various Types Continued
The use of a header can help prove
space efficient and still manage to
spread the colour and style of a
photograph through the whole spread.
Business and news oriented magazines
prefer to be straight, direct, and to the point.
Layouts like these which aren't particularly
crowded with photographs or distracting can
prove very effective in that regard. This can
be added to with a limited colour palette and
bold, straightforward, plain fonts.