The document analyzes the album artwork, font, layout, colors, and images used in several music album advertisements to understand the intended audience and style of music. For an advertisement of Florence and the Machine's album, light pinks, yellows and whites in the artwork suggest a softer, lighter musical style aimed at female audiences. Dark colors and imagery in a Green Day advertisement imply a rock music style targeting younger male audiences. A Killers album ad uses color gradients and symmetrical design to naturally guide readers through information and create focal points.

1. Colours
The way inwhichthe posterhas beenlaidoutdrawsfocuson to the centre image of Florence.
Thisis done byusingblackon the outerimage,to a lightercolourinthe centre image thento
the pointof interest,Florence,whoisdressedinwhiteclothes.The use of the lightanddark
coloursalsobringsa sinisterfeel tothe artwork.It’s as if Florence bringslighttothe dark.
Althoughthe albumartis reasonablydark,Istill getthe feel thatthe musichasmore of a light
feel toit.Thisis due to the use of the lightpinks,yellowsandwhites.
Font
The font that says‘Florence and
the Machines’ isquite a
stereotypicallygirl font.This
givesme the sense thatthe style
of musicwill be more aimedtoa
softer,lighterstyle.The font
alsolinksinwiththe images
such as the flowersandbirds
etc.The use of the fontat the
bottomof the page is verybasic
and straightforwardto read,I
feel like thisistosimplyconvey
the informationthatisdisplayed
as easilyaspossible
Pictures
Throughthe picture shownon
the albumcoverwe can geta
glimpse intothe style of music.
The image displaysaslower
lighterstyle of musicdue tothe
lighterimagery.Howeverthe
image of the lungshung from
herneck createsa weirdsense
of a darkerside to the music.
There alsoseemstobe a more
sensual partto the image.It’s
as if she’scravingsomeone.
The image of the lungsalsohas
a directrelationtothe title of
the album.Thisliteral link
betweenthe twohelpsto
significantlyembedthe image
and title intosomeone who
readsthe advert.
Layout
The layoutof the advertis
verystraightforward
therefore givingthe sense
that theyare simplytryingto
conveythe informationtothe
people.Thislinksintothe very
simple fontthathasbeen
used.
Audience
The audience will instantlyseethatitisa softerstyle of musicthroughthe imagery
that has beenused.Alsoyoucantell fromthe clothesthatshe iswearingthatit’sa
stereotypicallygirlierstyle of music.Thisalsomakesitveryobviouswhatthe style
of musicis.Thiscreatesa clear targetaudience.It’squite obviousthatshe already
has a large followingasthroughthe ad they’re nottryingto appeal toeveryone,
but insteadanarroweddownaudience.

2. Font
The white fontcausesthe title topop outof the background.Thisinstantlycatchesthe reader’s
eye causingthemtoread on.The style of the fontthat isusedfor ‘WhenSeptemberends’has
obviousrock/grunge feel toit.Thisgeneratesacleartargetaudience thatisinterestedinthis
style of music.The fontthat has beenputfurtherdownthe page isthe same as the ‘Greeday’
font.Thisshowscontinuationthroughoutthe advert,andhelpsthe readertobetterremember
the brand. The fontusedfor ‘wake me upwhenSeptemberends’isverymuchlinkedtothe style
of musicthe bandplay.Greendayare knownfor rock music.Thisisclearlyshowninthe fontas it
seemstobe splatteredontothe page seeminglyuncaringly.
Layout
The layoutof the advertis
verystraightforward.This
seemstobe a commontrend
for albumadverts.Itseems
that makingthe ad easierto
readis a more important
feature thanmakingitlook
cool or edgy.The information
for the magazine designerand
publisheretc.hasbeenplaced
insmall writinginthe bottom
rightof the page.Thisis so not
to draw attentionawayfrom
the mainalbumart. This is
because the publisherisnota
huge sellingpoint,therefore
doesn’trequire ahuge
amountof attention.The way
the informationhasbeen
spreadout makesitveryeasy
to read.Thiswouldappeal
especiallytoyoungerreaders
whocan’t be bothered
readingtoofar intosomething
and wantinformationhanded
to them.
Pictures
The main image hasa clear rock
feel toit. You can see that the
leadsingerhaseye makeupon.
Thisis a clearlinkto the darker
style of musicthat isrock. It’s
alsonot a normal trendfor men
to weareye makeup,thisfurther
linkstothe rebelliousside of
rock music.Thiswill appeal to
manypeople bothyoungandold
wholike thisunrulystyle of
music.The albumadverthas also
beenmade tolookolderthanit
actuallyis.Thisaddsto the edgy
feel of the magazine andcan
widenthe targetaudience who
are attractedto thisedgyfeel of
the ad.
Colours
The coloursin the coverare verydark and masculine.For
example the black,greyandredthat have beenused
relate toa dark style of musicsuchas rock. Thislinksinto
the stereotypical ideaof rack as the darkercolourslink
intothe heaviertype of music.Italsohas a limitedcolour
pallet.This addstothe simplicityof the advertmakingit
easiertodigest.
Audience
The audience forthis will probablybe menbetween
the ages of 16-20. This isdue to the style of musicand
layoutof the advert.In has a masculine feeltoit,
therefore willmainlyaimatthe genderandage group

3. Picture
The main image hasa sort of mosaiceffectto
it.This addsan edgyfeel thatwouldappeal to
the youngergeneration.Thisstylealsolinks
intoabstract paintingsof a similarnature.Asa
resultpeople maynotonlybe drawninby the
bandbut alsoby the nature of the album
artwork,therefore causingthemtobuythe
album.
Colours
The way the colours have beenlaidouton the page is very
appealingtoa viewer.Itstartsoff as a dark purple,then
fadesintoa lightpink.Itgoesintoa soliddarkred, followed
by more soliddarkcolours.Thisdrawsthe readerdownthe
page,therefore allowingthe readertodigestthe information
inorder.This alsopreventsthe readerfrombeingdrawnto
randomplacesaboutthe page,butinsteadallowsthemto
readthe informationinorder.
Font
The font that hasbeenusedis
verysimple anddoesn’treally
draw much attentiontoitself. I
thinkithas keptthissimplistic
nature as the cover has usedthe
coloursto draw the readerinand
allowthemtowork theirway
downthe page.A differentcolour
has alsobeenusedforthe album
name ‘Day and Age’.Thishas
beendone togive itmore
prominence onthe page and
make it stickout to the reader.
The font forthe bandname ‘the
killers’isverynoticeable.This
bringsina cleartargetaudience
whonotice the band andits logo.
Layout
The page has beenlaidoutto
allow the colourgradienttolead
youdownthe page.Thisgivesa
verynatural feel tothe layoutof
the page.The style of the page is
alsoverysymmetrical and
appealingtolookat,thisdraws
people intoreadon further.The
layoutalsocreatesfocal points
that catch people’seye.For
example the whitewritingsticks
out verywell.
Audience
The advertgivesoff a sense of a lighterstyle of musicdue tothe type of colours
that have beenused. Thiswill create atargetaudience of the youngergeneration
bothmale and female butalsothe oldergenerationdue tothe laidbackfeel the
postergivesoff.The postergivesoff aneutral feel toit.Thiscreatesa verywide
target audience asitcoversthe majorityof people andappealstothe masses