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A keynote I held at the 2013 Shared Gems Game Design Seminar in Helsinki, Finland, on May 7 (http://sharedgems.fi/info-in-english/). ---- Indie startups often focus all their efforts into making their first game an awesome one, and that is good. However, often they also don't plan the basics first: channel, platform, genre choice based on target group, business model, and so on. The things that should steer game development from the very beginning. This simple checklist, gleaned from the experiences of our Finnish indie Cute Attack and our first game Captain Clumsy, might help other indie startups plan their effort and focus better, thus increasing there chances of success in the overcrowded App markets.

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Designing and operating a business model is a non-trivial task for any entrepreneurial firm. The choice of business model is important because (a) it is consequential for the organization of the firm and its production processes, and (b) because it impacts the revenue structure of the firm (e.g., volume, timing, and distribution). Furthermore, while a business model rarely provides a source of sustained competitive advantage, it can be a risk-mitigation tool and thus affect the firm’s chances for survival. A firm’s business model can be analyzed along two dimensions that look at how the firm transacts with external actors in the value system, and how it transacts with customers. Using these dimensions, a framework of four ideal type business models and how they affect a firm’s chances for survival is presented. Strategic implications for each business model ideal type are discussed and placed in a context where creative freedom and firm survival need to be balanced against profits and quick turnarounds. It is for these reasons that the framework is specifically relevant for project-based e-businesses such as video game developers, creative agencies, movie producers, and app creators. Illustrations of how the four business models apply to serious games in healthcare will be presented. Presentation presented at the Sino-Dutch Serious Games in Healthcare Symposion 2015 (November, 23, 2015, Groningen, Netherlands)

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