Calling all game developers on a low marketing budget: don't worry, there's still hope, despite crazy rising advertisement costs. In this presentation you will learn how successful indie games use virality techniques to grow their user base with $0 spent on UA. The findings will be presented as clear action steps for you to use in your game. Aurora will address discovery, onboarding, and growth through your existing user base from word-of-mouth and virality. The focus will be on indie games that have reached the top of the App Store or have millions of users.

1. Learn how successful
indie studios enabled
virality for their games
Aurora Klæboe Berg
Co-founder @ Megacool

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A TC S

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What is virality?

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love!

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US APP STORE, Dec 2012 US APP STORE, DEC 2014

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1. Stories
2. Incentivized
3. Demonstration
4. Infectious

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1. Stories

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Name
Description

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“Mario Kart on mobile!”

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“You can be a crazy surgeon!”

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“Tetris on Mobile”

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#1 Name
#2 Description
#3 Ask friends

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2. Incentivized

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! !Player A Player B
" "
# #

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3. Demonstration

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How did you do that?!?

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GIF vs. JIF

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I just beat a golden
fox!
Want to catch a L?
All those guys just
got washed!
Get on my level,
son!

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#1 Easy to share
#2 Relevant to share
#3 Messaging > Social media

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4. Infectious

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Unique + ❤

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Viral todo list
#1 Name
#2 Description
#3 Incentivize
#4 Easy to share
#5 Relevant to share
#6 Make it infectious

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Aurora Klæboe Berg
Co-Founder & COO
aurora@megacool.co
@aurorakb