2. WHAT IS OUR AIM
As a member of the radio team our aim is to bring out radio interviews that
some of the school will listen to over the school radio that will persuade
them to purchase tickets and attend shows. The interviews will include
members of both the cast and backstage crew and will give an insight into
their role in the school show and inform listeners of the parts of the
production that they are enjoying as well as how they feel rehearsals are
going.
3. TARGET AUDIENCE?
Our target audience will be students attending the school, who may or may not
be in the school show.This is because they are the people that will inform our
parents.
We will appeal to them by using comedy and inform them of the humour of the
show.We are relying on them informing their parents about the show so it is
important that we make the radio shows memorable.
4. WHY AREWE USINGTHE SCHOOL RADIO ?
We will be using the school radio as our marketing platform because it
provides us with immediate access to our target audience who will inform
their parents of the show and will try and persuade them to buy tickets.
Using an alternative radio broadcaster would not make us able to access are
target audience directly and would mean we would be reaching people in a
much wider area that may not want to buy tickets.
5. WHAT DO WE PLANTO DO ONTHE RADIO
SHOWS?
The radio shows will be played every week around the same time but we
will try and fit them in to the radio schedule that already exists. We will try
and make a similar pattern of when the shows are played so that the
students can maybe look forward to this and make sure theyare there
listening to it.
Our radio interviews will have a recognisable jingle being one of the songs
from the show, this is so that students will be able to listen out for when
one of the interviews will be broadcasted.
