1. FREDDIE C
This avatar representsa woman of middle aged who can be perceivedasquite “Geeky”
and enjoysci-fi filmssuch as star trek and most importantlythe star wars films.They are of
the age where theywatched the previousfilmswhenthey were young and are interested
in seeingifthe new filmsbring back any memories. Theyare normally quite well offand
have a well-paidjob.They feel iftheyenjoySci-Fi filmsthey must enjoythe most well
known Sci-Fi film.They fall in the “Mainstream” category as they live in the world of the
domesticdue to theirdaily routine.This means that they followthe crowd and are
attracted to things that other people are attracted to. Their opinionof Star Warsmay have
beenimpactedthrough parents who would have beena fan of the original films.This will
have impactedher decisionto go and watch the newfilms,this isa prime example of “The
Two step flow” theorywhere a person’sopinionof somethingisimpacted by opinion
leaders.In this case it isbecause of parents.
This avatar representsan elderlyman who was middle aged whenthe firstfilmscame out.
They may be taking theirchildrenor grandchildrento watch it to see if the filmsthat theylove
have the same effecton them. The trailer will appeal to themas the trailer incorporates old
characters and ships.They will want to see how theirfavourite characters have evolvedand
developedandsee how the fantasy world has changed. In the “NRS scale” thisperson belongs
to the “B” category (middle class) they have a well-paidjoband choose to spendtheir
earningsto watch the newStar Wars filmsto remembertheir childhood.Theyalso fit in the
“mainstream” category and grew up with the “Star Warsloving” generation.They will be
attracted to the Star Wars filmsdue to the fact that other people are attracted to them and
easilyfollowthe trendsof those around them.
2. FREDDIE C
This avatar representsthe younger generationwho wouldn’thave beenalive whenthe original
filmscame out. They may have beentaken to watch these filmsby a parent who watched the
previousfilms.The trailerwill make them want to watch the filmas they will not needto see
the original filmsto enjoythis one as it incorporates newcharacters that this new generation
of audience will grow up watching. In the “4C’sscale” this character is a prime example of an
“Explorer” as theyare eager to try newexperiences.Anexample ofthis isthe newStar Wars
filmsas they wouldnot have beenalive to watch the old films.As thisavatar isyoung they
thrive of new challengesandwill most likelyenjoyStar Wars as it is somethingnewand
exciting.Theyare alsolikelyto watch the newfilms due to “Two stepflow” theory which
states that opinionsare impacted drastically by opinionleaders.In thiscase this avatar will
enjoythe newfilmsbecause of their parents.It is likelythat theirparents were born into the
“Star Wars Loving era” as theyare taking theirson/daughter to go and watch it. This impacts
theirSon/Daughters opinionpositivelytowardsthe film.
This avatar representsmiddle agedwomenwho were youngwhen the firstfilmscame out
and may have beentakento the filmwith their parents.They may take theirkids to these
filmsas they enjoyedthe first ones. The trailer will incorporate parts from the original films
but also will introduce the audience to some of the newcharacters that will appeal to young
children.This character ispart of the “Mainstream” categoryin the “4C’sscale” and will
followthe trendsof those around them.It islikelythat this person will watch the newfilmsas
people oftheir generationare watching it to rememberpast experiences.Thisavatar is in the
“B” category as they have a well-paidjoband choose to spendtheirmoney remembering
childhoodwith the films.
