Repertory companies perform shows for short periods before moving to a new production in order to attract a wide range of audiences. Touring companies travel to different locations to perform the same show, bringing theatre to audiences. Theatre in Education (TiE) companies aim to use theatre to teach young people new skills through weekly rehearsals. Receiving houses are fixed locations that host various short-term shows from different theatre companies.

1. MARKETING STRATEGIES
By Freddie

2. REPERTORY COMPANIES
 Repertory companies are theatrical groups that perform shows for short periods
of time before moving on to another production.They perform towards a wide
range of audiences due to their constant change in shows with a range of genres.
They will probably have a multi-purpose space that can easily be adapted to
accommodate for the different productions.
 An example of this will be “The Globe” in London who are constantly changing
their show to attract different audiences.

3. TOURING COMPANIES
 Touring companies are theatre companies without their own venue.They travel to
various locations to put on the same show.They can attract an audience by almost
bringing the show to them rather than the audience travelling the distance.They
normally have large vehicles that can carry all of the lighting equipment, sound
operations, props etc. which will need to travel along with the cast and crew.
 An example of a touring company would be “bumblefly theatre” who are
constantly travelling to new audiences to put on the same show.This means that
they are able to reach new audiences in different locations.

4. TIE COMPANIES
 Theatre in Education companies (TiE), aim to perform theatre to teach young
people new skills.They may do weekly rehearsals that are more designed to make
young people feel part of a team rather than focused on selling tickets and money
making.
 An example of this would be “Forest Forge” who are located in the South Coast,
they meet every week to rehearse shows that they creqate and put on
themselves.

5. RECEIVING HOUSES
 Receiving houses are a fixed location that is a multipurpose space ideal for putting
on a range of different shows.They receive different shows from theatre
companies and perform them in the fixed location.They do their performances in
series and its rare that a show will be performed there for an extremely long
period of time.
 An example would be the “MayflowerTheatre” in Southampton.They are a
reasonably venue and are able to put on a range of different shows.They put on
shows for short periods time to attract a wide range of target audiences.

6. FILM COMPANIES
 These companies have a studio or multipurpose space to create different films
and movies.They range in different size and earnings but they all have similar
aims.
 An example of this would be “Marvel Studios”, which are a film company based in
the US who make Sci-Fi films following a series of different superhero's.They
range in different films and ratings to attract different people.

7. PUBLICLY FUNDED ORGANISATIONS
 Publicly funded organisations are companies that rely on public funding to run
and produce content.They receive money from the government that they use to
help their company.They range in different levels, such as local, state and federal
level.
 An example of a publicly funded organisation would be “The BBC”, which are the
biggestTelevision network in the whole of the UK.They produce content all over
the UK.

8. NON-PROFIT ORGANISATIONS
 A non-profit organisation is a group that are not centred and based on making
profit.They are also exempt from taxes and are able to run through certain
benefits.They may host fundraising activities designed to keep their organisation
going.
 An example of this would be “Oxfam” which are an organisation which have
various shops that make money through donations which they have to raise
money for certain charities.

9. CHARITY STATUS COMPANIES
 They are organizations that are primarily to promote social well-being and to
fundraise for people less fortunate than us.They rely on volunteers to work for
free to help create profit and all money and donations put forward are given to
certain places where the money gets put to good use.
 An example of a charity is “children in need” where the nation come together to
raise money for children who are in desperate need of money and funding. One
Friday in November a programme is put on BBC 1 which involve both fundraising
segments and stories of where the money has been received and what difference
it is making.

10. MARKETING STRATEGIES

11. WORD OF MOUTH MARKETING
 Word of mouth marketing is designed to engage audiences into conversation
about the product and brand.They promote discussion between audiences about
a topic based closely around the product.

12. CALLTO ACTION
 This marketing strategy is designed to instruct the audience into immediately
responding to the advert. Its aim is to push the audience into doing something
almost instantly. An example of this would be “Call Now” which is forceful, but not
too forceful to the point where the audience is put off by the comment.

13. VIRAL MARKETING
 This form of marketing links to social media, consumers are encouraged to share
information about the product, this will help increase the audience of the product
by people constantly sharing things to their friends.

14. CLOSE RANGE MARKETING
 Close range marketing is a marketing strategy that links customers together
through sharing content via technology.The marketing strategy is a technology
version of sharing content and communication through customers.
 An example of this would be an application of the company sending push
notifications informing the customers of new information about the company.

15. MASS MARKETING
 Mass marketing ignores all marketing segments and merely markets a product as
many ways possible to reach as many possible customers. It focuses on low prices
and high sales and its aim is to produce and sell as many of the product as
possible.
 This marketing strategy is the opposite of niche marketing as they specify who
they are appealing to early on whereas mass marketing will appeal to as many
people as possible.

16. EVENT MARKETING
 Event marketing is promoting a product through various events which people are
invited to, this is to learn as much as possible about the product, get information
about its features and the people who have made this product.
 An example of this would be phone brands, they tend to invite people to a
launching event where a developer of the product will give a presentation of the
benefits and features of the phone.

17. DRIP MARKETING
 Drip marketing is where to products initiatives and information is passed on to
potential customers in small pieces of information.This is to make it easy for the
customer to digest what the product is about.
 This differs from mass marketing which is purely designed to increase sales as
much as possible.This marketing strategy might be seen as quite forceful.

18. CROSS MEDIA MARKETING
 This marketing strategy is where companies will use many different marketing
platforms to promote a product. For example may companies will use emails, tv
adverts, radio adverts etc to promote the same product.
 Companies will use this technique as it spans to many target audiences and
increases sales.

19. DATABASE MARKETING
 Database marketing is a direct form of marketing that creates personalized
communication for customers.This form of marketing makes customers feel part
of the community and will make them feel more connected with the product.
 This marketing strategy will increase sales as it develops relationships beteen the
company and customer.

20. PRIMARY RESEARCH
 Primary research is where companies gather new data that might have been
produced by themselves.The new data may be surveys or interviews that give the
company information on how their marketing.
 Primary research is useful as it supplies the company with new and accurate
results that will help the company increase sales.

21. SECONDARY RESEARCH
 Secondary research is the use of existing data to fuel companies in making useful
marketing strategies that will help the companies in increasing sales.The research
will give companies accurate results that may have been used before.
 This research will help companies increase sales by providing them with
information about how their marketing strategies have been working.

22. USP
 USP or Unique Selling Point is how companies see themselves as unique and how
they differ from other companies. It is important that companies are unique to
allow for customers to be drawn to their different traits and features.