2. WHAT IS OUR AIM
As a member of the radio team our aim is to bring out radio interviews that
some of the school will listen to over the school radio that will persuade
them to purchase tickets and attend shows. The interviews will include
members of both the cast and backstage crew and will give an insight into
their role in the school show and inform listeners of the parts of the
production that they are enjoying as well as how they feel rehearsals are
going.
3. TARGET AUDIENCE?
Our target audience will be students attending the school, who may or may not
be in the school show.This is because they are the people that will inform our
parents.
We will appeal to them by using comedy and inform them of the humour of the
show.We are relying on them informing their parents about the show so it is
important that we make the radio shows memorable.
4. WHY AREWE USINGTHE SCHOOL RADIO ?
We will be using the school radio as our marketing platform because it
provides us with immediate access to our target audience who will inform
their parents of the show and will try and persuade them to buy tickets.
Using an alternative radio broadcaster would not make us able to access are
target audience directly and would mean we would be reaching people in a
much wider area that may not want to buy tickets.
5. WHAT DO WE PLANTO DO ONTHE RADIO
SHOWS?
The radio shows will be played every week around the same time but we
will try and fit them in to the radio schedule that already exists. We will try
and make a similar pattern of when the shows are played so that the
students can maybe look forward to this and make sure theyare there
listening to it.
Our radio interviews will have a recognisable jingle being one of the songs
from the show, this is so that students will be able to listen out for when
one of the interviews will be broadcasted.
6. MY ROLE
In my group I took on the role of jingle producer, I used a song from the
production as the jingle music, this was a song from the performance and helped
the listeners relate the interviews to the show itself.
I also set up the equipment for lots of the interviews, these had to be done
efficiently as the interviews were done in school hours meaning we had a very
narrow window where everyone was free.
8. This is a screen grab of me editing the jingle, this is
once the final song was completed and was inserted
to the beginning of the interviews.
9. This is the first team meeting that we recorded, this was done to gnenerate
initial ideas for the interviews.
10. This was the second team meeting where we discovered that we would publish
our interviews on the school radio to save money and reach our target audience.
11. This was the third team meeting and was when the jingle was finally
completed.We had also done the first interview which stood us in good
stead for the rest of the interviews.
12. We had finally completed all of the interviews at this point ready for show
week and we had begun putting them on the school radio station.
13. We received our survey results during this meeting and they were extremely
positive, which means that we were successful in promoting the purchase of
tickets.
14. This is the photo from the first interview, it shows me setting up the audio equipment for the
interview.This was probably the best one we did and I feel I did my role with success.
